The New Media Agency

It’s been a tough run for media agencies, between the novel coronavirus forcing employees to flee offices and ongoing social justice movements such as Black Lives Matter, the last few months have been tumultuous. Not to mention, they’ve been transformed by transparency concerns even as brands have begun to examine contracts more closely, and brand safety has been front and center as the online and platform environment gets murkier by the minute. New types of companies are transforming how brands are launched and marketed on various platforms, and the rise of new players in retail media has meant more complications. There’s also increased competition -- across platforms, within agencies and with the rise of new in-house media buying teams.

At the Digiday Media Buying Summit LIVE, we’ll explore how agencies are changing the way they operate as remote working has become the new norm, as social platforms tumble and as regulations and client requests get stronger. From the ins and outs of brand safety to new technologies to working across platforms, join us for a look at the challenges and opportunities ahead in 2021.

What’s included with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A media buying guide packed with key takeaways from the week,
practical tips, on-demand sessions, full presentations
and much more

Speakers

  • Nedim Aruz
    CO-FOUNDER, VICE PRESIDENT
    GOOD APPLE
  • Lindsey Boan
    director OF MEDIA
    MADWELL
  • Arielle Garcia
    CHIEF PRIVACY OFFICER
    UMWW
  • Jonathan Gudai
    CEO
    ADOMNI
  • Renelly Morel
    SOCIAL ACTIVATION director
    ESSENCE
  • Aditya Padhye
    director OF BUSINESS DEVELOPMENT
    EYEO
  • Jess Richards
    EVP, MANAGING director, ECOMMERCE
    HAVAS MEDIA
  • Doug Rozen
    CHIEF MEDIA OFFICER
    360i
  • Allison Schulte
    SVP, PRODUCT
    DENTSU
  • Brian Wieser
    GLOBAL PRESIDENT, BUSINESS INTELLIGENCE
    GROUPM
  • Lauren Wiseman
    director, OTT AND PROGRAMMER PARTNERSHIPS
    XANDR

INTERESTED?

Submit your info to be contacted about opportunities to sponsor, receive a complimentary brand and agency pass and speak at this event and others like it.

Agenda

Wednesday, September 16 (schedule localized to America/New York )

  • 11:00 a.m.
    Opening Remarks and Key Trends

    Welcome to the Digiday Media Buying Summit LIVE! We'll walk you through the key trends advertisers are seeing in this tumultuous time. 

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 11:15 a.m.
    Brand Safety and the News

    Building a modern media buying operation is crucial to staying ahead of today's constantly shifting landscape, but what happens when the news cycle takes a turn for the worse? In this session, hear an agency executive give a play by play on the right approach in dealing with brand safety and keeping up with the current news cycle. 

    • Allison Schulte

      SVP, PRODUCT

      DENTSU

    Moderator
    Kristina Monllos
  • 11:45 p.m.
    Consent-based Advertising: Solving Banner Blindness with Ad Aware Audiences

    Hear from Eyeo on current industry insights.  

    • Aditya Padhye

      DIRECTOR OF BUSINESS DEVELOPMENT

      EYEO

  • 12:00 p.m.
    Social Media Showdown

    In a time where advertisers are boycotting Facebook, and at the same time, trying to understand how best to utilize TikTok, is this the start of a new shift? Hear from one brand marketer as they dive into the changing social media landscape and how it is affecting their messaging and audience.

    • Renelly Morel

      SOCIAL ACTIVATION DIRECTOR

      ESSENCE

    Moderator
    Kristina Monllos
  • 12:20 p.m.
    Privacy is Everything

    It’s time for a check in. Between GDPR and CCPA, how are agencies ensuring privacy and transparency with the data they are collecting? Hear from one exec as they walk us through their future-proof privacy and data plan. 

    • Arielle Garcia

      CHIEF PRIVACY OFFICER

      UMWW

Thursday, September 17 (schedule localized to America/New York )

  • 11:00 a.m.
    Welcome Back
    • Seb Joseph

      BRANDS EDITOR, UK

      DIGIDAY

  • 11:05 a.m.
    A Land Without Silos

    Most CMOs don’t care about the names of agency departments or specific elements on a given media plan; they care most about the cumulative outcome of those ingredients and whether they are advancing business growth. The agency of the future seeks to view investments marked by agency nomenclature as valuable assets in a single portfolio. Hear an agency exec speak about why we need to connect and collapse elements of our investment apparatus around our client needs and how we can connect specialist talent.

    • Doug Rozen

      CHIEF MEDIA OFFICER

      360i

    Moderator
    Seb Joseph
  • 11:25 a.m.
    The Value of CTV

    The era of Advanced TV has allowed audiences to consume content in more convenient and flexible ways, however it has brought to light some complexity for marketers looking for a streamlined way to reach engaged audiences. In this session, Xandr’s Lauren Wiseman will share an overview of the TV and digital video landscape, break down the meaning of Advanced TV and the many terms that it encompasses, and dive deep into the benefits of CTV advertising for marketers.

     

    • Lauren Wiseman

      DIRECTOR, OTT AND PROGRAMMER PARTNERSHIPS

      XANDR

  • 11:40 a.m.
    Why a Media Campaign's Failure Should be a Brand's Canary in the Coal Mine

    Tracking a brand’s net promoter score is a great way to tell if a campaign is performing the way it should be. If you score falls, it is time to pause the media until we figure out what’s going on, whether it is a problem with a product price, the website functionality or the actual media buy. In this session, Nedim Aruz will walk through how campaign failure could be a blessing in disguise.

    • Nedim Aruz

      CO-FOUNDER, VICE PRESIDENT

      GOOD APPLE

    Moderator
    Seb Joseph
  • 12:00 p.m.
    New Media Buying and Creative Tactics

    Creative is important ,but how does it affect the bottomline? In this session, hear from one agency creative director as they walk us through how to perfectly match modern media buying with creative. 

    • Lindsey Boan

      DIRECTOR OF MEDIA

      MADWELL

    Moderator
    Seb Joseph
  • 12:20 p.m.
    Town Hall

    Join us in a Town Hall as we walk through all of the content that was presented over the last 3 days. Chatham House Rule, please bring your biggest challenges and we'll have an open and honest discussion on the state of the media buying industry. 

Friday, September 18 (schedule localized to America/New York )

  • 11:00 a.m.
    Welcome Back
    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 11:05 a.m.
    Navigating Key Trends in Commerce

    The state of retail as we know it is undergoing a major shift, from Amazon to direct-to-consumer brands, to reopening physical retail. In this session, hear from one exec as they discuss how this shift will impact media buying and how to overcome some of the challenges it poses.

    • Jess Richards

      EVP, MANAGING DIRECTOR, ECOMMERCE

      HAVAS MEDIA

    Moderator
    Kristina Monllos
  • 11:25 a.m.
    How Programmatic DOOH is Driving Performance Results for Omni-Channel Marketers

    Omni-channel performance marketers have a new weapon in their arsenal.  Digital out of home advertising has recently undergone a massive transformation.  In this session, we will walk through the latest programmatic advancements, audience targeting capabilities and innovations around measurement.  See how DSPs are leaning in to make DOOH as easy to buy and measure as the rest of the omni-channel mediums and recognizing the performance impact.

    • Jonathan Gudai

      CEO

      ADOMNI

  • 11:40 a.m.
    Looking Ahead

    With the election nearing, and COVID-19 unending, what does the future of media buying look like? In this session we’ll look into the crystal ball and discuss how strategies implemented in a time of need, will shift as we get closer to 2021. 

    • Brian Wieser

      GLOBAL PRESIDENT, BUSINESS INTELLIGENCE

      GROUPM

    Moderator
    Kristina Monllos
  • 12:00 p.m.
    Key Trends

    Hear the key trends and takeaways from the event. 

Attendees

Partners

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"It was great to hear about new-to-market opportunities that could be relevant for our clients."

— Vice President, Director of Media Planning, McCann Health Engagement

"I was able to meet a few vendors who I have already followed up with for real opportunities."

— Head of Development, Havas Media International

"The 8-Minute Meetings were brand new to me and I found them to be really enjoyable and productive."

— Associate Media Director, Mindshare

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