The modern media agency

It’s been a tough year for media agencies: They’re finding new competition coming from all corners, from consultancies entering the business and offering a one-stop solution for clients, to clients that are seeking to take back control of their media buying and doing more of it in house.

At the Digiday Media Buying Summit, we’ll discuss the makings of a modern media agency built for a new era. We’ll cover everything from how consultancies are approaching the industry, to hiring the right talent for a smarter media buying strategy, to new technologies from artificial intelligence to blockchain that will transform the industry over the next decade. We’ll also lay out the future of retail media and the continuing backlash against Google and Facebook’s giant power in the industry.

  • LinkedIn Icon

INTERESTED?

Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.


  • We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Digiday Connect

Digiday summits are about connections. That's why we created Digiday connect, our new online platform designed to help get the most value out of your summit experience by connecting you with the perfect prospective clients.

Learn More

Speakers

  • Joe Barone
    MANAGING PARTNER, BRAND SAFETY AMERICAS
    GROUPM
  • Wil Danielson
    VICE PRESIDENT, SALES WEST
    GAMUT
  • John Durham
    CEO & MANAGING GENERAL PARTNER
    CATALYST SF
  • Tarkan Durum
    SALES director, ADVERTISING
    BAZAARVOICE
  • Rachel Glasser
    CHIEF PRIVACY OFFICER
    WUNDERMAN
  • Jonathan Halvorson
    VP, GLOBAL MEDIA
    MONDELĒZ INTERNATIONAL
  • MB Hawkins
    SALES director, ADVERTISING
    BAZAARVOICE
  • Josh Kaufman
    VICE PRESIDENT OF NATIONAL SALES
    DIGITAL TRENDS
  • Joshua Keller
    CEO
    MAXIMUS
  • Will Margaritis
    VP, ECOMMERCE
    360I
  • Ted McNulty
    VICE PRESIDENT OF SALES
    ADDAPTIVE
  • Michael Nicholas
    CHIEF DIGITAL OFFICER
    ASSEMBLY
  • Todd Paris
    MANAGING director
    DELOITTE DIGITAL
  • Kerry Perse
    MANAGING director
    OMD CREATE
  • Matt Powell
    CHIEF INTEGRATED MEDIA OFFICER
    MOROCH
  • Lisa Purpura
    GROUP director, MEDIA
    VML
  • Joseph Pych
    CEO
    Bionic Ads
  • Yuval Rechter
    HEAD OF DIGITAL
    FIRST MEDIA
    LinkedIn Icon
  • Matt Schmalacker
    SALES director
    DATORAMA
  • Todd Silverstein
    U.S. HEAD OF PERFORMANCE MARKETING
    EDELMAN
  • Stacey Stewart
    EVP, MANAGING PARTNER INTEGRATED INVESTMENT
    UMWW
  • Sarah Stringer
    SVP, HEAD OF INNOVATION
    CARAT USA

Agenda

Monday, October 15

  • 1:45 p.m.
    Registration Opens for Brands and Agencies
    Lost Pines Foyer
  • 2:15 p.m.
    Introduction of Aspen Participants
    Lost Pines 5-8

    Please note: The Aspen portion of the agenda, lasting until 6:00pm, is closed door sessions for agency executives only.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

    • John Durham

      CEO & MANAGING GENERAL PARTNER

      CATALYST SF

  • 2:30 p.m.
    Industry Insights
    Lost Pines 5-8

    We asked, you answered. With massive shifts in the media buying landscape, we’ll take a view from the top — revealing what media buyers see as their biggest concerns and opportunities, and what the outlook is like for the industry as a whole.

    • John Durham

      CEO & MANAGING GENERAL PARTNER

      CATALYST SF

  • 3:00 p.m.
    News: A Four Letter Word
    Lost Pines 5-8

    There’s no doubt about the prevalence and danger of fake news. It has the power to influence opinions, mislead audiences, and damage trust in media—which is why it's more important than ever for brands to understand the power of trusted news sources.

    • Scott Hendrickson

      SVP, HEAD OF SALES

      NEWS CORP

  • 3:15 p.m.
    Oreos and Milk
    Lost Pines 5-8

    The relationship between brands and agencies is in flux. Join someone who’s been on both sides of the conversation, Jonathan Halvorson, vp, global media, digital and data at Mondelēz International, for a frank conversation about digital brand storytelling and what agencies and brands can learn from each other.

    • Jonathan Halvorson

      VP, GLOBAL MEDIA

      MONDELĒZ INTERNATIONAL

    Moderator
    John Durham
  • 3:45 p.m.
    Sandbox Presentations
    Lost Pines 5-8

    These rapid-fire sessions introduce VIP agency executives to technology providers.

    3:45 p.m. - Addaptive Intelligence

    3:55 p.m. - Bazaarvoice

    4:05 p.m. - Digital Trends

     

    • Ted McNulty

      VICE PRESIDENT OF SALES

      ADDAPTIVE

    • Ann Kennedy

      GENERAL MANAGER GLOBAL DATA

      BAZAARVOICE

    • Josh Kaufman

      VICE PRESIDENT OF NATIONAL SALES

      DIGITAL TRENDS

  • 4:15 p.m.
    Industry Insights
    Lost Pines 5-8

    We'll continue the conversation about the big shifts identified in our survey.

    • John Durham

      CEO & MANAGING GENERAL PARTNER

      CATALYST SF

  • 4:45 p.m.
    Networking Break
    Lost Pines Foyer
  • 5:00 p.m.
    Breakout Group Sessions
    Lost Pines 5-8

    Participants break out into smaller groups to workshop solutions and answers to the pressing problems we found during the day. This is an honest conversation with your fellow participants, other top players in the media buying world, and a chance to come up with practical ideas to bring back to your work.

  • 5:35 p.m.
    Beyond Personas: The Human Element
    Lost Pines 5-8

    Stop using cardboard personas and start connecting on an emotional level.  The human element provides the WHY (motivations, values, beliefs) that allows for an emotional connection with consumers, leading to better engagement across all stages of the customer journey.

    • Jonathan Ricard

      SVP

      RESONATE

  • 5:45 p.m.
    Wrap Up & Networking
    Lost Pines 5-8

    We’ll go over the ideas you came up with during the breakout sessions and our overall key takeaways for the day.

    • John Durham

      CEO & MANAGING GENERAL PARTNER

      CATALYST SF

  • 5:50 p.m.
    VIP Welcome Reception
    Lost Pines 1-4

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings
    Lost Pines 1-4

    The 8-minute business meetings connect VIP media buyers with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception with First Media
    Lost Pines Foyer

    Continue networking with cocktails provided by First Media - Open to all.

  • 7:45 p.m.
    Dinner With Strangers
    Shellers Barrelhouse

    Free for dinner? We have you covered. Digiday will make a group reservation at Shellers Barrelhouse, in the hotel in Lost Pines Resort. You'll be able to continue the networking in a casual setting while enjoying some of the dishes Texas is known for. Sign up at the Digiday registration desk. Costs at your own expense and more details to follow.

  • 8:00 p.m.
    Valassis VIP Dinner

    We have a great meal with fun entertainment that Valassis has planned for you. Meet in the lobby at 8p.m. sharp. By invitation only.

  • 9:15 p.m.
    After-Hours Hangout
    Shellers Barrelhouse Bar

    At Shellers Barrelhouse Bar, continue the fun with a nightcap. After dinner the bar serves up everything from drinks from a local Texas microbrew to Moonshine Margaritas. Not only does this bar have amazing drinks, but you can play a round of pool or listen to some live music after you eat.

Tuesday, October 16

  • 7:00 a.m.
    Morning Yoga
    LBJ Pavilion

    Start your day with a zen morning yoga session led by a professional, local, yoga instructor. All equipment is provided and please sign up at the Digiday registration desk.

  • 8:00 a.m.
    Registration Opens & Breakfast Served
    Lost Pines Foyer
  • 8:30 a.m.
    Town Hall
    Baron’s Ballroom E&F

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations
    Baron’s Ballroom E&F

    Agencies only.

    These rapid-fire sessions introduce VIP agency executives to technology providers.

    9:00 a.m. - Datorama

    9:10 a.m. - Ogury.co

    9:20 a.m. - Gamut

    • Matt Schmalacker

      SALES DIRECTOR

      DATORAMA

    • Kevin Fitzgerald

      DIRECTOR, CLIENT STRATEGY

      OGURY

    • Wil Danielson

      VICE PRESIDENT, SALES WEST

      GAMUT

  • 9:30 a.m.
    Opening Remarks & State of the Industry
    Lost Pines 5-8
    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 9:40 a.m.
    What the &@$*: Media Buying in the Age of Data Protection
    Lost Pines 5-8

    The GDPR deadline may have come and gone, but it ushered in a new age of increasing data privacy laws that are forcing media buyers to fundamentally change the way they target. Now and in the future, they must take into account new considerations to ensure the best protection and transparency practices. Hear from Wunderman’s global chief privacy officer Rachel Glasser about being responsible stewards of information, the future of compliance in the U.S. and how to make sense of media buying in this new age of data regulation.

    • Rachel Glasser

      CHIEF PRIVACY OFFICER

      WUNDERMAN

    Moderator
    Brian Morrissey
  • 10:10 a.m.
    How to Get More than Just Millions of Views when Sales is the Key Metric for Success
    Lost Pines 5-8

    Within the ever changing climate of digital media, and especially social, native content is becoming more and more crucial for brands to reach their desired demographic. For brands reaching Millennials on social, what are best practices to be heard and not look like a commercial? And even more so, how do you drive them to purchase in an exponentially cluttered landscape? Hear from Yuval Rechter, head of digital at First Media, creators of social channels Blossom, So Yummy and Blusher on how to organically get the attention of Millennials, and gear them towards the purchase funnel through social media content.

    • Yuval Rechter

      HEAD OF DIGITAL

      FIRST MEDIA

  • 10:20 a.m.
    The Expanding Agency: From PR to Paid Media
    Lost Pines 5-8

    Edelman has an long-established history as a PR agency, so why are they changing the way they do business and entering the paid media realm? In this session, Todd Silverstein, US head of performance marketing for Edelman, discusses why the agency has expanded their offerings and the hurdles they’ve faced along the way.

    • Todd Silverstein

      U.S. HEAD OF PERFORMANCE MARKETING

      EDELMAN

    Moderator
    Kerry Flynn
  • 10:40 a.m.
    Influencers Are People Too
    Lost Pines 5-8

    As influencers and creators become more impactful media properties, we can’t lose sight of the human element at the core of these relationships. Evolving the value exchange between influencers and brands to become more focused on bespoke mutual benefit is pivotal to building the most fruitful and lasting partnerships. Hear how Chris Inners, Head of Social for OMD Create West, is keeping this human touch.

    • Chris Inners

      HEAD OF SOCIAL (WEST)

      OMD CREATE

  • 11:00 a.m.
    Networking Break
    Lost Pines Foyer
  • 11:15 a.m.
    New Tech and the Future of Media Buying
    Lost Pines 5-8

    New technology is turning media buying on its head. From AI to cognitive tech to voice to blockchain, adopting the right technology has never been more important for informing more rapid decision-making and forecasting ad spend decisions. Hear from Sarah Stringer, svp head of innovation for Carat USA, about how they're using new technology to add value to the marketing mix, and what this all means for the future of media buying.

    • Sarah Stringer

      SVP, HEAD OF INNOVATION

      CARAT USA

  • 11:35 a.m.
    Personalized Experiences at the Local Level
    Lost Pines 5-8

    How are the best marketers putting their customers first at the local level? In this session, Matt Powell, chief executive officer at Moroch, will discuss how companies are establishing customer strategies that dive deep into personalized experiences. And how these personalized experiences bring moments closer to the individual based on who they are as well as where they live.

    • Matt Powell

      CHIEF INTEGRATED MEDIA OFFICER

      MOROCH

  • 11:55 a.m.
    Workshop with Teads.tv
    Lost Pines 5-8
    • Mat Doherty

      VP, EAST COAST SALES

      TEADS.TV

  • 12:10 p.m.
    Keep It Transparent
    Lost Pines Foyer

    It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital officer of Media Assembly, speak about how they’re ensuring transparency to cultivate better relationship with clients.

    • Michael Nicholas

      CHIEF DIGITAL OFFICER

      ASSEMBLY

  • 12:30 p.m.
    A New Era: Brands, Agencies and Consultancies
    Lost Pines 5-8

    The media landscape is undergoing a seismic shift. With the rise of in-housing, media agencies are facing extinction if they don’t integrate with brands’ in-house operations. In this session, Todd Paris, managing director and Google DoubleClick Alliance leader at Deloitte Digital, will discuss how brands can best overcome perceived barriers to in-housing media operations and ways in which media agencies can maintain relevance in this time of turbulent industry change. He will also speak about the ever-evolving role of the creative digital consultancy and its place in the larger media landscape.

    • Todd Paris

      MANAGING DIRECTOR

      DELOITTE DIGITAL

    Moderator
    Kerry Flynn
  • 12:50 p.m.
    Lunch
    Lost Pines Foyer
  • 12:50 p.m.
    Aspen Group Lunch, Sponsored by Bionic
    • Joseph Pych

      CEO

      Bionic Ads

  • 12:50 p.m.
    360 Workshop with Maximus
    Baron’s Ballroom E&F

    By invitation only

    • Joshua Keller

      CEO

      MAXIMUS

  • 1:30 p.m.
    Ranker VIP Afternoon Activity

    This afternoon is filled with a fun and competitive group outing. Which team will win? Bus departs from hotel lobby at 1:30pm sharp. By invitation only.

  • 2:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Or you can head out to explore downtown Austin and see what is has to offer. Check out some suggestions below:

    Hope Outdoor Gallery: Located in downtown Austin, its a large graffiti art park where you can see local artists creating murals or create your own art on these walls!

    6th Street Distric: One of the most famous streets in downtown Austin, you should head over to Maggie Mae's for a drink (or two) and walk around the area.

  • 5:00 p.m.
    Working Group Meetings
    Lost Pines Foyer & Patio

    Attendees will split off into groups focusing on one of three key challenges that media buyers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    Transparency and brand safety

    Programmatic

    Partnerships

    • Kyle Krueger

      SVP, MEDIA PLANNING

      ENGINE

    • Monisha Lewis

      VP, DIRECTOR OF COMMUNICATIONS PLANNING

      BBDO SAN FRANCISCO

    • Bree Roe

      CHIEF MEDIA OFFICER

      DRUM AGENCY

  • 6:00 p.m.
    8-Minute Meetings
    Lost Pines 1-4

    The 8-minute business meetings connect VIP media buyers with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
    LBJ Pavilion

    Open to all.

  • 8:00 p.m.
    NewsIQ VIP Dinner

    Texas is home to amazing barbecue, and NewsIQ knows just where to get it. Bus depart at 8pm sharp from hotel lobby. By invitation only.

  • 8:30 p.m.
    Dinner With Friends
    Stories

    Now that you've made new connections, you can enjoy tasty dishes over dinner. Digiday has made a reservation at Stories, located inside the restaurant. Known for their signature steakhouse, it serves farm-to-table dishes. Sign up at the Digiday registration desk. Costs at your own expense and more details coming soon.

  • 9:30 p.m.
    After-Hours Hangout
    Shellers Barrelhouse Bar

    You know where the fun will continue tonight, the one and only Shellers Barrelhouse Bar. Rematch those who beat you in pool, and come listen to some good music over even better drinks. It's the last night of the summit, and your time to have a fun and relaxed evening with your new friends. Costs at your own expense.

Wednesday, October 17

  • 8:00 a.m.
    Breakfast Served
    Lost Pines Foyer
  • 8:30 a.m.
    Working Group Meetings
    Lost Pines Foyer & Patio

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

    Transparency and brand safety

    Programmatic

    Partnerships

    • Kyle Krueger

      SVP, MEDIA PLANNING

      ENGINE

    • Monisha Lewis

      VP, DIRECTOR OF COMMUNICATIONS PLANNING

      BBDO SAN FRANCISCO

    • Bree Roe

      CHIEF MEDIA OFFICER

      DRUM AGENCY

  • 9:15 a.m.
    Welcome Back
    Lost Pines 5-8
    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 9:20 a.m.
    Brand Safety Through Leadership
    Lost Pines 5-8

    As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment. Hear from Joe Barone, managing partner brand safety Americas for GroupM, about why establishing this role should be prioritized, and what the future looks like for the brand safety officer.

    • Joe Barone

      MANAGING PARTNER, BRAND SAFETY AMERICAS

      GROUPM

  • 9:50 a.m.
    Beyond the Duopoly: Retail's Rise
    Lost Pines 5-8

    E-commerce has long had a place within agencies, but while it’s been difficult to find results from Facebook’s and Google’s properties, advertising businesses are now coming out of the major retailers. In this session, we'll have a look at how one agency has worked directly with Amazon and other retailers.

    • Will Margaritis

      VP, ECOMMERCE

      360I

    Moderator
    Brian Morrissey
  • 10:10 a.m.
    From Cookie to Conversation
    Lost Pines 5-8

    GDPR and data privacy regulations means media buyers have to fundamentally change the way they target. With the impending loss of the cookie and new regulations, the best way to reach consumers is with first party data. Hear from Lisa Purpura, group director, media for VML, as she shares how to cultivate a conversation with consumers in order for them to opt in to your brand.

    • Lisa Purpura

      GROUP DIRECTOR, MEDIA

      VML

  • 10:30 a.m.
    The Way Forward for Agencies
    Lost Pines 5-8

    If more brands are bringing media buying in-house, what ramifications will this have on agencies? Hear from Stacey Stewart, evp managing partner integrated investment at UMWW speak about how their agency proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced.

    • Stacey Stewart

      EVP, MANAGING PARTNER INTEGRATED INVESTMENT

      UMWW

    Moderator
    Kerry Flynn
  • 10:50 a.m.
    Working Group Reports
    Lost Pines 5-8

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Transparency and brand safety

    Programmatic

    Partnerships

    • Kyle Krueger

      SVP, MEDIA PLANNING

      ENGINE

    • Monisha Lewis

      VP, DIRECTOR OF COMMUNICATIONS PLANNING

      BBDO SAN FRANCISCO

    • Bree Roe

      CHIEF MEDIA OFFICER

      DRUM AGENCY

  • 11:05 a.m.
    5 Things We've Learned
    Lost Pines 5-8

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Kerry Flynn

      MARKETING REPORTER

      DIGIDAY

Activities

  • Monday
    8 PM - Dinner With Strangers

    Free for dinner? We have you covered. Digiday will make a group reservation at Shellers Barrelhouse, in the hotel in Lost Pines Resort. You'll be able to continue the networking in a casual setting while enjoying some of the dishes Texas is known for. Sign up at the Digiday registration desk. Costs at your own expense and more details to follow.

    8 PM - Valassis VIP Dinner

    We have a great meal with fun entertainment that Valassis has planned for you. Meet in the lobby at 8p.m. sharp. By invitation only. 

    9:30 PM - After Hours Hangout

    At Shellers Barrelhouse Bar, meet up with your fellow attendees for a nightcap. It's located inside the hotel, and it serves up everything from drinks from a local Texas microbrew to Moonshine Margaritas. Not only does this bar have amazing drinks, but you can play a round of pool or listen to some live music.

  • Tuesday
    7 AM - Morning Yoga

    Start your day with a zen morning yoga session led by a professional, local, yoga instructor. All equipment is provided and please sign up at the Digiday registration desk.

    1:30 PM - Ranker VIP Afternoon Activity

    This afternoon is filled with a fun and competitive group outing. Which team will win? Bus departs from hotel lobby at 1:30pm sharp. By invitation only.

    2:00 PM - Afternoon Suggestions

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Or you can head out to explore downtown Austin and see what is has to offer. We suggest heading over to the Hope Outdoor Gallery to check out the biggest outside graffiti art walls. Or head to 6th Street District and have a drink at Maggie Mae's.

    8 PM - Dinner With Friends

    Now that you've made new connections, you can enjoy tasty dishes over dinner. Digiday has made a reservation at Stories, located inside the restaurant. Known for their signature steakhouse, it serves farm-to-table dishes. Sign up at the Digiday registration desk. Costs at your own expense and more details coming soon.

    8 PM - NewsIQ VIP Dinner

    Texas is home to amazing barbecue, and NewsIQ knows just where to get it. Bus depart at 8pm sharp from hotel lobby. By invitation only.

    9:30 PM - After Hours Hangout

    You know where the fun will continue tonight: the one and only Shellers Barrelhouse Bar. Rematch those who beat you in pool, and come listen to some good music over even better drinks. It's the last night of the summit, and your time to have a fun and relaxed evening with your new friends. Costs at your own expense.

Attendees

Premier Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Great content, awesome speakers. I've learned a lot about the future of media buying.

— Associate Director, Starcom

The speaker list was well curated and content provided different perspectives - from agency, client side to vendor/partnerships.

— SVP Strategy Director, Publicis

The ability to have three days amongst industry leaders and like minded agencies is a such a valuable experience.

— Founder, McKay Advertising + Activation

Hyatt Regency Lost Pines Resort and Spa
575 Hyatt Lost Pines Rd
Cedar Creek, Texas 78612

Please note that our room block has expired.  A limited number of rooms are still available at the Hyatt Regency Lost Pines outside our block at the going rate.  Please use this link to book your accommodations.

Book your room

Contact Us

More Information

For speaking opportunities:

Apply here

VIP Opportunities

Are you an agency executive? You could be eligible for a complimentary VIP pass.

Apply here

Digiday is committed to facilitating a welcoming and respectful environment for all. Please take a moment to review the Digiday Code of Conduct