The modern media agency

It’s been a tough year for media agencies: They’re finding new competition coming from all corners, from consultancies entering the business and offering a one-stop solution for clients, to clients that are seeking to take back control of their media buying and doing more of it in house.

At the Digiday Media Buying Summit, we’ll discuss the makings of a modern media agency built for a new era. We’ll cover everything from how consultancies are approaching the industry, to hiring the right talent for a smarter media buying strategy, to new technologies from artificial intelligence to blockchain that will transform the industry over the next decade. We’ll also lay out the future of retail media and the continuing backlash against Google and Facebook’s giant power in the industry.

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Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

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Speakers

  • Joe Barone
    MANAGING PARTNER, BRAND SAFETY AMERICAS
    GROUPM
  • Steven Feuling
    PRESIDENT
    MEDIA ASSEMBLY
  • Rachel Glasser
    CHIEF PRIVACY OFFICER
    WUNDERMAN
  • Jonathan Halvorson
    VP, GLOBAL MEDIA
    MONDELĒZ INTERNATIONAL
  • Will Margaritis
    VP, ECOMMERCE
    360I
  • Todd Paris
    MANAGING director
    DELOITTE DIGITAL
  • Matt Powell
    CHIEF INTEGRATED MEDIA OFFICER
    MOROCH
  • Lisa Purpura
    GROUP director, MEDIA
    VML
  • Yuval Rechter
    HEAD OF DIGITAL
    FIRST MEDIA
    LinkedIn Icon
  • Steve Williams
    CEO
    ESSENCE NORTH AMERICA

Agenda

Monday, October 15

  • 1:00 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall
  • 2:30 p.m.
    Sandbox Presentations

    These rapid-fire sessions introduce VIP agency executives to technology providers.

    2:30 p.m. - Addaptive Intelligence

    2:40 p.m. - Bazaarvoice

    2:50 p.m. - Digital Trends

     

  • 3:00 p.m.
    Opening Remarks & State of the Industry
  • 3:10 p.m.
    Opening Keynote

    The media landscape is rapidly shifting and brands are taking note. Hear from the head of media for a global brand as they explore the changing relationship between brands and their agencies, and how they’re navigating the complexities of platforms and brand safety.

  • 3:30 p.m.
    Dialog with Resonate
  • 3:45 p.m.
    Brand Safety Through Leadership

    As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment.

  • 4:05 p.m.
    Networking Break
  • 4:20 p.m.
    Blockchain: Myths and Reality

    The hottest thing in tech in 2018 is building on the blockchain. The general idea of transparency and accountability excites some players in advertising, like clients looking to keep their agencies on track. But what are buyers actually doing with the technology right now?

  • 4:40 p.m.
    Sponsor Session
  • 4:55 p.m.
    The Future of AI in Media Buying

    AI is turning media buying on its head. It’s informing more rapid decision-making and being used to forecast ad spend decisions, so what does this mean for the future of media buying? Hear how one agency executive is using AI to add value to its place in the marketing mix, and how AI can coexist in tandem with the agency.

  • 5:15 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that media buyers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIP media buyers with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 7:45 p.m.
    Dinner With Strangers

    Don't have dinner plans? No worries, we have you covered as Digiday will make a group reservation at one of the restaurants at the hotel in Lost Pines Resort. You'll be able to continue the networking in a casual setting, with the food you're craving when you come to Texas. Sign up at the Digiday registration desk. Costs at your own expense and more details to follow.

  • 9:15 p.m.
    After-Hours Hangout

    At Shellers Barrelhouse Bar, come meet up with your fellow attendees for a night cap. It's located inside the hotel, and it serves up drinks from a Texas microbrew to their moonshine margarita. Not only does this bar have amazing drinks, but you can play a round of pool or listen to some live music.

Tuesday, October 16

  • 7:00 a.m.
    Morning Yoga

    Start your day with a zen morning yoga session led by a professional, local, yoga instructor. All equipment is provided and please sign up at the Digiday registration desk.

  • 8:00 a.m.
    Registration Reopens & Breakfast Served
  • 9:00 a.m.
    Town Hall
  • 9:30 a.m.
    Sandbox Presentations

    Agencies only.

    These rapid-fire sessions introduce VIP agency executives to technology providers.

    9:30 a.m. - Famifi

  • 10:00 a.m.
    Welcome Back
  • 10:05 a.m.
    Consultancies Are Coming

    Consultancies have entered the media-buying ring, adding to the existing repertoire of agency services. Their deep understanding of the client business model, and new ways of working with brands is making them a serious threat to agencies. Hear how they do it.

  • 10:25 a.m.
    Dialog with First Media
    • Yuval Rechter

      HEAD OF DIGITAL

      FIRST MEDIA

  • 10:40 a.m.
    Beyond the Duopoly: Retail's Rise

    E-commerce has long had a place within agencies, but while it’s been difficult to find results from Facebook’s and Google’s properties, advertising businesses are now coming out of the major retailers. In this session, we'll have a look at how one agency has worked directly with Amazon and other retailers.

  • 11:00 a.m.
    Advertising on Amazon

    Amazon is a growing and more important ad platform that appeals to brands that love attribution. Hear how one brand is making the most out of media buying on Amazon.

  • 11:20 a.m.
    Coffee Break
  • 11:35 a.m.
    The Cookie is Dead

    GDPR and data privacy regulations means media buyers have to fundamentally change the way they target. Now and in the future, media buyers must prioritize context to ensure brand safety and push their content. Hear from one agency exec about how they’re helping clients make context king.

  • 11:55 a.m.
    Workshop with Taboola
  • 12:10 p.m.
    Influencers Are People Too

    As influencers and creators become more impactful media properties, we can’t lose sight of the human element at the core of these relationships. Evolving the value exchange between influencers and brands to become more focused on bespoke mutual benefit is pivotal to building the most fruitful and lasting partnerships. Hear how one media exec is keeping this human touch.

  • 12:30 p.m.
    The World Revolves Around Your Consumer

    How are the best marketers putting their customers first? In this session, an agency exec will discuss how great companies are establishing enterprise customer strategies, diving deep into both addressable advertising and personalized experiences, and how marketers and advertisers are bringing each moment closer to the individual.

  • 12:50 p.m.
    How Agencies are Dealing With In-Housing

    If more brands are bringing media buying in-house, what ramifications will this have on agencies? Hear one agency exec speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced.

  • 1:10 p.m.
    Lunch
  • 1:10 p.m.
    360 Workshop with Maximus
  • 2:10 p.m.
    Afternoon Free TIme

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Or you can head out to explore downtown Austin and see what is has to offer. More details coming soon.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    In case you missed any 8-minute meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with cocktails provided by First Media - Open to all.

  • 8:30 p.m.
    Dinner With Friends

    Now that you've made new connections, you can enjoy a fun meal over dinner. Digiday will be making another group reservation for you, filled with great food and drinks for you all to enjoy. Sign up at the Digiday registration desk. Costs at your own expense and more details coming soon.

  • 9:30 p.m.
    After-Hours Hangout

    You know where the fun will continue tonight, the one and only Shellers Barrelhouse Bar. Rematch those who beat you in pool, and come listen to some good music over even better drinks. It's the last night of the summit, and your time to have a fun and relaxed evening with your new friends. Costs at your own expense.

Wednesday, October 17

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Taking Control: Bringing Media Buying In-House

    An increasing number of brands are shifting their media buying in-house in an effort to take ownership of their ad spend. Hear from one brand’s head of media as they share what it took to bring an entire media buying operation in-house, the benefits they’ve reaped from this and challenges they’ve faced since.

  • 9:55 a.m.
    Cutting Through Data Analysis Paralysis

    Media buyers have more tools than ever before to measure the efficacy of campaigns. But in the process of proving the value of each channel, it is easy to end up with a lot of data that isn’t actually usable. Hear how one agency exec is cutting through the noise and how they’re ensuring their measurement tools are used effectively and efficiently.

  • 10:15 a.m.
    Sponsor Workshop
  • 10:30 a.m.
    Adapting to Change: Algorithms, GDPR and Facebook

    For media buyers, existing in a landscape riddled with seemingly endless shifts and changes, it can often feel like their performance is at the mercy of forces out of their control. Hear how one agency exec is leading their team to adapt to these relentless changes, including navigating the GDPR minefield and Facebook’s ever-changing algorithms.

  • 10:50 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 11:05 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    8 PM - Dinner With Strangers

    Don't have dinner plans? No worries, we have you covered as Digiday will make a group reservation at one of the restaurants at the hotel in Lost Pines Resort. You'll be able to continue the networking in a casual setting, with the food you're craving when you come to Texas. Sign up at the Digiday registration desk. Costs at your own expense and more details to follow.

    9:30 PM - After Hours Hangout

    At Shellers Barrelhouse Bar, come meet up with your fellow attendees for a night cap. It's located inside the hotel, and it serves up drinks from a Texas microbrew to their moonshine margarita. Not only does this bar have amazing drinks, but you can play a round of pool or listen to some live music.

  • Tuesday
    7 AM - Morning Yoga

    Start your day with a zen morning yoga session led by a professional, local, yoga instructor. All equipment is provided and please sign up at the Digiday registration desk.

    2:10 PM - Afternoon Suggestions

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Or you can head out to explore downtown Austin and see what is has to offer. More details coming soon.

    8 PM - Dinner With Friends

    Now that you've made new connections, you can enjoy a fun meal over dinner. Digiday will be making another group reservation for you, filled with great food and drinks for you all to enjoy. Sign up at the Digiday registration desk. Costs at your own expense and more details coming soon.

    9:30 PM - After Hours Hangout

    You know where the fun will continue tonight, the one and only Shellers Barrelhouse Bar. Rematch those who beat you in pool, and come listen to some good music over even better drinks. It's the last night of the summit, and your time to have a fun and relaxed evening with your new friends. Costs at your own expense.

Attendees

Premier Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Great content, awesome speakers. I've learned a lot about the future of media buying.

— Associate Director, Starcom

The speaker list was well curated and content provided different perspectives - from agency, client side to vendor/partnerships.

— SVP Strategy Director, Publicis

The ability to have three days amongst industry leaders and like minded agencies is a such a valuable experience.

— Founder, McKay Advertising + Activation

Hyatt Regency Lost Pines Resort and Spa
575 Hyatt Lost Pines Rd
Cedar Creek, Texas 78612

To book your stay at the Hyatt Regency Lost Pines Resort and Spa, please use this link. Mention Digiday Media Buying Summit to receive a special room rate of $209.00 per night, plus tax.

Please Note: the cut-off date for that room rate is September 17 by 12am EST.

Book your room

Contact Us

More Information

For speaking opportunities:

Apply here

VIP Opportunities

Are you an agency executive? You could be eligible for a complimentary VIP pass.

Apply here

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