The New Media Agency

It’s been a tough couple of years for media agencies: They’ve been lambasted by transparency concerns even as brands have begun to examine contracts more closely, and brands have been on a brand-safety march in an online environment that is getting murkier by the minute. All of this against a backdrop of growing platform power and brands seeking to take back control of their advertising.

It’s clear it’s time for a fresh start. Join us at the Digiday Media Buying Summit, formerly the Digiday Agency Summit, as we will discuss the current advertising landscape and how media agencies can weather tough times while seeking new business opportunities.

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Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

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Speakers

  • Kamran Asghar
    CEO
    CROSSMEDIA
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  • Tod Harrick
    VP OF PRODUCT
    MARKETPLACE IGNITION
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  • Adam Lavelle
    CHIEF SOLUTIONS OFFICER & GLOBAL CMO
    MERKLE
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  • Barry Lowenthal
    PRESIDENT
    THE MEDIA KITCHEN
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  • George Manas
    PRESIDENT
    RESOLUTION MEDIA
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  • Robbee Minicola
    GLOBAL LEAD OF AI SERVICES
    WUNDERMAN
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  • Kerry Perse
    director OF SOCIAL MEDIA
    OMD
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  • Lisa Purpura
    GROUP director, MEDIA
    VML
  • Susan Schiekofer
    CHIEF DIGITAL INVESTMENT OFFICER
    GROUPM
  • Erica Schmidt
    MANAGING director, North America
    CADREON
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  • Lawrence Teherani-Ami
    MEDIA director
    WIEDEN+KENNEDY
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  • Dooley Tombras
    EVP
    THE TOMBRAS GROUP
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  • David Tucker
    HEAD OF STRATEGY
    SWELLSHARK
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  • Donnie Williams
    CHIEF DIGITAL OFFICER
    HORIZON MEDIA
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Attendees

Agenda

Monday, March 5

  • 1:00 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall

    Media buyers only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 2:30 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce media-buying participants to tech providers.

  • 3:00 p.m.
    State of the Industry & Digiday Challenge Board

    We'll review the top five trends impacting the industry right now, and attendees will submit their own challenges to the Digiday Challenge Board.

    • Shareen Pathak

      MANAGING DIRECTOR

      DIGIDAY

  • 3:10 p.m.
    Chat With GroupM’s Susan Schiekofer

    Susan Schiekofer, chief digital investment officer for GroupM, will discuss the pressing industry issues, from brand safety to ad fraud to transparency.

    • Susan Schiekofer

      CHIEF DIGITAL INVESTMENT OFFICER

      GROUPM

    Moderator
    Shareen Pathak
  • 3:40 p.m.
    Media Agencies are Cutting off Ad Tech Vendors

    As media agencies are becoming well-versed in programmatic, they are reducing the number of ad tech companies they are working with. This helps ad buyers streamline their work processes, consolidate buys with a very limited number of vendors and further leads to more transparency.

    • Erica Schmidt

      MANAGING DIRECTOR, NORTH AMERICA

      CADREON

    Moderator
    Jack Marshall
  • 4:00 p.m.
    Sponsor Session
  • 4:15 p.m.
    The Efficacy of Integration (or Why Full Service Works)

    Although a few creative shops have started offering services to bridge the gap between creative and media, Wieden+Kennedy has been a full-service agency for over 35 years. You may be surprised that they are the media agency of record for Nike, P&G brands Old Spice and Secret, TurboTax, ABC and others. Hear how they integrate creativity into media planning and buying in the shadow of global media agencies.

    • Lawrence Teherani-Ami

      MEDIA DIRECTOR

      WIEDEN+KENNEDY

  • 4:35 p.m.
    Networking Break
  • 4:50 p.m.
    Making Rapid Decisions With Artificial Intelligence

    Digiday editor Shareen Pathak chats with Donnie Williams, Horizon Media's chief digital officer, about how full-funnel advertising today can benefit from AI. This conversation is geared toward marketers who are looking for more rapid decision-making, from performance insight to customer advertising.

    • Donnie Williams

      CHIEF DIGITAL OFFICER

      HORIZON MEDIA

    Moderator
    Shareen Pathak
  • 5:15 p.m.
    Working Group Sessions

    Attendees will split off into groups focusing on one of three key challenges that media buyers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    Platform relationships

    Programmatic buying

    Emerging technologies

    • Lauren Harber

      ASSOCIATE MEDIA DIRECTOR

      VERT DIGITAL

    • Meliah Cranmer

      ASSOCIATE DIRECTOR, CAMPAIGN PLANNING & ANALYSIS

      MMGY GLOBAL

    • Matt Powell

      CHIEF INTEGRATED MEDIA OFFICER

      MOROCH

  • 5:45 p.m.
    Media Buyer Participant Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect media buying participants with innovative technology platforms and media companies, and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Open to all

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner With Strangers

    Network and enjoy a delicious meal with your fellow attendees during the first night of the summit. Digiday has made a group reservation at Palace Cafe, located down the street in the French Quarter. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    After dinner, continue the fun and head out to Bourbon Street to Pat O'Brien's: A New Orleans hot spot known for its signature drink, the Hurricane. Sign up at the registration desk. Costs are at your own expense.

Tuesday, March 6

  • 7:00 a.m.
    Morning Yoga

    Start your day with a zen morning yoga session. All equipment is provided and open to all. Sign up at the registration desk.

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Town Hall

    Media-buying participants only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:30 a.m.
    Sandbox Presentations

    These rapid-fire presentations introduce media-buying participants to tech providers.

  • 10:00 a.m.
    The Rise of Retail Media Buying

    Mass retailers like Amazon, Walmart, Target and Kroger are all building their own advertising businesses to monetize their owned-and-operated properties. Consumers’ purchase data is their strength. Learn how advertisers should work with mass retailers to improve shopper marketing.

    • George Manas

      PRESIDENT

      RESOLUTION MEDIA

    Moderator
    Shareen Pathak
  • 10:30 a.m.
    Media Buying in the New Political Environment

    The Trump administration not only shook up politics, but it also shook up media-buying space. Brands have become so concerned that their ads will appear next to controversial coverage that some have pulled ads from news sites altogether. Hear how agencies navigate media buying in the Trump era.

    • Barry Lowenthal

      PRESIDENT

      THE MEDIA KITCHEN

    Moderator
    Jack Marshall
  • 10:50 a.m.
    Sponsor Session
  • 11:00 a.m.
    Myth-Busting Advertising on Amazon

    Amazon is not just a big e-commerce retailer, but it's also now an advertising platform. Amazon’s rapid advertising growth comes with much confusion surrounding how to use its ad products. Hear how advertising on Amazon works.

    • Tod Harrick

      VP OF PRODUCT

      MARKETPLACE IGNITION

  • 11:20 a.m.
    Networking Break
  • 11:35 a.m.
    Is AI Going to Replace Media Buyers?

    AI is a new phenomenon that is touching every industry, and media buying is no exception. Yes, AI can accurately pull data and piece it together more accurately than us humans, but would an algorithm be able to understand why Planned Parenthood ads shouldn’t be on Breitbart News?

    • Kamran Asghar

      CEO

      CROSSMEDIA

  • 11:55 a.m.
    Sponsor Session
  • 12:10 p.m.
    Evolving the Value-Exchange Between Brands and Influencers

    As influencers and creators become more impactful media properties, we can’t lose sight of the fact that they are people too.  Evolving the value exchange between influencers and brands to be more focused on bespoke mutual benefit will net the highest return on investment and the most fruitful and lasting partnerships.

    • Kerry Perse

      DIRECTOR OF SOCIAL MEDIA

      OMD

  • 12:30 p.m.
    Lunch
  • 1:30 p.m.
    Afternoon Activities

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Digiday also has some activities planned below.

  • 5:00 p.m.
    Working Group Sessions

    Groups will reconvene to discuss their challenges, and with guidance from their group leaders, work to uncover potential solutions.

    Platform relationships

    Programmatic buying

    Emerging technologies

    • Lauren Harber

      ASSOCIATE MEDIA DIRECTOR

      VERT DIGITAL

    • Meliah Cranmer

      ASSOCIATE DIRECTOR, CAMPAIGN PLANNING & ANALYSIS

      MMGY GLOBAL

    • Matt Powell

      CHIEF INTEGRATED MEDIA OFFICER

      MOROCH

  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect media-buying participants with innovative technology platforms and media companies, and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Open to all

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner With Friends

    Head into the French Quarter with your new friends at Nola Restaurant, one of Emeril Lagasse’s classic restaurants featuring traditional Creole and Southern cuisine. Digiday will be making a group reservation for you to enjoy. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    For the last night of the summit, head to a New Orleans staple, Pat O'Brien's. If you didn't try the Hurricane the first night, be sure to try one tonight. Sign up at the registration desk. Costs at your own expense.

Wednesday, March 7

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Shareen Pathak

      MANAGING DIRECTOR

      DIGIDAY

  • 9:10 a.m.
    People-Based Marketing: Putting Customers at the Center of Everything

    Do marketers activate true people-based marketing?  Many do not focus on the customer experience. In this session, Adam Lavelle will discuss how great companies are establishing enterprise customer strategies; he will explore the fundamentals of both addressable advertising and personalized experiences, and how marketers and advertisers need to make each moment relevant to the individual; and will discuss the importance of loyalty and the management of customer relationships over time, in order to identify and build value for the business.

    • Adam Lavelle

      CHIEF SOLUTIONS OFFICER & GLOBAL CMO

      MERKLE

  • 9:40 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Platform relationships

    Programmatic buying

    Emerging technologies

    • Lauren Harber

      ASSOCIATE MEDIA DIRECTOR

      VERT DIGITAL

    • Meliah Cranmer

      ASSOCIATE DIRECTOR, CAMPAIGN PLANNING & ANALYSIS

      MMGY GLOBAL

    • Matt Powell

      CHIEF INTEGRATED MEDIA OFFICER

      MOROCH

  • 9:55 a.m.
    AI Brings New Meaning to Brand Voice

    This thought-provoking and interactive talk reveals how a brand’s voice (literal) will be more important than its logo in this new era of speaking and listening devices.

    • Robbee Minicola

      GLOBAL LEAD OF AI SERVICES

      WUNDERMAN

  • 10:15 a.m.
    A New CPM: Combining People and Machine

    Automation may be the wave of the future, but David Tucker, head of strategy at media agency SwellShark, argues that this only enhances the importance of the people involved in programmatic buying and should affect how we plan for talent.

    • David Tucker

      HEAD OF STRATEGY

      SWELLSHARK

    Moderator
    Jack Marshall
  • 10:35 a.m.
    Confessions

    As buying strategies become more complex, and campaigns leverage an increasingly sophisticated network of data sources, it can be challenging for agencies to know they're getting the best results for their clients where the campaign actually comes to life: on publisher platforms. Hear from a publishing executive about the right way to plan and execute large-scale, cross-platform campaigns, the right questions to ask to ensure you get the most value for your clients -- and where agencies go wrong.

    • Publishing Executive

    Moderator
    Jack Marshall
  • 10:55 a.m.
    Inside The Tombras Group’s Amazon Division

    As Amazon’s advertising business grows, agencies see opportunities in Amazon marketing practices. Hear from Dooley Tombras, evp of The Tombras Group, on why his company decided to create a dedicated Amazon team and how it serves clients.

    • Dooley Tombras

      EVP

      THE TOMBRAS GROUP

  • 11:15 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Shareen Pathak

      MANAGING DIRECTOR

      DIGIDAY

Activities

  • Monday
    8 P.M. - Dinner With Strangers

    Network and enjoy a delicious meal with your fellow attendees during the first night of the summit. Digiday has made a group reservation at Palace Cafe located down the street in the French Quarter. Costs at your own expense.

    9:30 P.M. - After Hours Hangout

    After dinner, continue the fun and head out to Bourbon Street to Pat O'Brien's: A New Orleans hotspot known for their signature drink, the Hurricane. Sign up at the registration desk. Costs at your own expense.

  • Tuesday
    7 A.M. - Morning Yoga

    Start your day with a zen morning yoga session. All equipment is provided and open to all. Sign up at the registration desk.

    1:30 P.M. Afternoon Suggestions

    Take the afternoon to make the best of your time in New Orleans. Our hotel is right around the corner from the French Quarter and here you can take advantage of many of the walking tours. Visit St. Louis Cemetery Number 1 to learn about one of the most feared religions, Voodoo. You can also walk over to Cafe Du Monde where we recommend trying their world-famous beignets. Louisiana is also know for its swamplands, where you can schedule an airboat tour to see alligators, snakes and other wildlife if you're feeling adventurous. Please note costs are at your own expense.

    8 P.M. - Dinner With Friends

    Head into the French Quarter with your new friends at NOLA Restaurant, one of Emeril's casual restaurants featuring traditional creole and southern cuisine. Digiday will be making a group reservation for you to enjoy. Costs at your own expense.

    9:30 P.M. - After Hours Hangout

    For the last night of the summit, head to a New Orleans staple, Pat O'Brien's. If you didn't try their Hurricane the first night, be sure to try one tonight. Sign up at the registration desk. Costs at your own expense.

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Partners

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Digiday events do a good job of highlighting the fact that there are a lot of great people doing even better work within the industry. While a lot of the time is spent discussing challenges, it's a fantastic forum for those looking to find a mean to solve them.

— associate director, GroupM

I always look forward to Digiday events. It's a great way to keep up to-date on our ever changing industry as well as meet new potential media partners that help our agency grow and make our clients happy.

— vp, director of media, Ketchum

The summit was a great mix of attendees and topics. The size of the event allowed for enough varied perspectives, while still feeling intimate. Really enjoyed the fact that the speakers weren't just spewing best practices, but all had strong POVs on where our industry is heading.

— director of social media, Barkley

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