The New Media Agency

It’s been a tough run for media agencies: They’ve been transformed by transparency concerns even as brands have begun to examine contracts more closely, and brand safety has been front and center as the online and platform environment gets murkier by the minute. New types of companies are transforming how brands are launched and marketed on various platforms, and the rise of new players in retail media has meant more complications. There’s also increased competition -- across platforms, within agencies and with the rise of new in-house media buying teams.

At the Digiday Media Buying Summit, we’ll explore how agencies are changing the way they operate as regulations and client requests get stronger. From the ins and outs of brand safety to new technologies to working across platforms, join us for a look at the challenges and opportunities ahead in 2020.

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Speakers

  • Clint Armstrong
    VP, RETAIL SEARCH & SOCIAL
    TRIAD
  • Dinesh Boaz
    CO-FOUNDER & CREATIVE director
    DIRECT AGENTS
  • Mark Book
    HEAD OF CONTENT, North America
    DIGITAS
  • Jessica Brown
    DIGITAL INVESTMENT director
    GROUPM
  • Irene Coyne
    EVP, GROUP CREATIVE director
    CMI/COMPAS
  • E.T. Franklin
    EVP, MANAGING director - GLOBAL STRATEGY & CULTURAL FLUENCY
    SPARK FOUNDRY
  • Jim Hamilton
    CHIEF CLIENT OFFICER
    JELLYFISH
  • Eugene Lee
    COO
    CMI/COMPAS
  • Anthony Losanno
    SVP, SALES & MARKETING
    BRUT.
  • Vitaly Pecherskiy
    COO
    STACKADAPT
  • Cameron Peebles
    CMO
    INMARKET
  • Becky Prindable
    VP, GROUP director
    HAVAS MEDIA
  • Jackson Richards
    director, STRATEGY
    DIRECT AGENTS
  • Dave Sederbaum
    EVP, US VIDEO INVESTMENT
    AMPLIFI
  • Sherveen Shingu
    SENIOR director, ENTERPRISE STRATEGY
    PUBLICIS
  • Lauren Stearly
    PROGRAMMATIC director
    STARCOM
  • Corey Tolbert
    VP, PROGRAMMATIC MEDIA
    HORIZON MEDIA
  • Kevin Van Valkenburgh
    CHIEF CONNECTIONS OFFICER
    THE TOMBRAS GROUP
  • Nick Venezia
    MANAGING director
    SOCIAL OUTLIER
  • Mike Williams
    MANAGER, CLIENT PARTNERSHIPS
    ORACLE

Agenda

Tuesday, February 25

  • 2:00 p.m.
    Registration Opens
    Mesquite Foyer
  • 2:30 p.m.
    Town Hall
    Ocotillo Ballroom

    Agencies and brands only.

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 3:00 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce agency and brand participants to tech providers.

    Oracle - 3:00 p.m.

    Brut Media - 3:10 p.m.

    Cognitiv - 3:20 p.m.

  • 3:30 p.m.
    Networking Break
    Mesquite Foyer
  • 3:45 p.m.
    Opening Remarks and State of the Industry
    Mesquite Ballroom
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 3:55 p.m.
    Media Buying in the World of "Ad-less" Streaming

    In this session hear from Mark Book who is the head of content at Digitas, North America as he takes us through the world of media buying as it relates to "ad-free" streaming platforms.

    • Mark Book

      HEAD OF CONTENT, NORTH AMERICA

      DIGITAS

  • 4:15 p.m.
    AdDaptive Workshop
  • 4:30 p.m.
    Buying in a Culturally Bold World

    In this session, hear from E.T. Franklin, evp, managing director of global strategy and cultural fluency at Spark Foundry as she takes us through the many implications for broad-scale reach and focused initiatives.

    • E.T. Franklin

      EVP, MANAGING DIRECTOR - GLOBAL STRATEGY & CULTURAL FLUENCY

      SPARK FOUNDRY

  • 4:50 p.m.
    StackAdapt Dialog
    • Vitaly Pecherskiy

      COO

      STACKADAPT

  • 5:00 p.m.
    Spotlight on Brand Safety

    Everyone is trying to be brand-safe but it’s a lot easier said than done. Learn how one brand safety leader is dominating in the platforms, the measures they’re taking to avoid slip-ups and how they decide whether certain ad exchanges, networks, and large platforms are worth the risk.

    • Clint Armstrong

      VP, RETAIL SEARCH & SOCIAL

      TRIAD

  • 5:25 p.m.
    Need, Now: How to Stand Out to Top Talent

    An agency that grew its staff 25% last year discusses the challenges of staffing up while keeping quality high and clients happy. We’re in a staffing shortage and competition is fierce, but with a flexible strategy that centers around keeping existing staff happy, listening, and unique benefits, any agency can find their next best people.

    • Irene Coyne

      EVP, GROUP CREATIVE DIRECTOR

      CMI/COMPAS

    • Eugene Lee

      COO

      CMI/COMPAS

  • 5:45 p.m.
    VIP Welcome Reception
    Ironwood Ballroom
  • 6:00 p.m.
    8-Minute Meetings
    Ironwood Ballroom

    The 8-Minute Meetings are designed to help connect agency and brand participants with innovative technology platforms and media companies and build valuable business relationships. 

  • 7:00 p.m.
    StackAdapt Cocktail Reception
    Mesquite Lawn
  • 8:00 p.m.
    Dinner with Strangers
    Citrus & Palm

    Don't have dinner plans? Join fellow attendees for a casual meal at Citrus & Palm, located in the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout
    Tavern Bar

    Join fellow attendees for one more drink at Tavern Bar, located in the hotel. Costs are at your own expense.

Wednesday, February 26

  • 7:00 a.m.
    Morning Yoga
    Mesquite Lawn

    Join us for a zen start to your day. All are welcome. Sign up at the registration desk. Equipment is provided.

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
    Mesquite Foyer
  • 8:30 a.m.
    Town Hall
    Ocotillo Ballroom

    Agencies and brands only.

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations

    These rapid-fire presentations introduce agency and brand participants to tech providers.

    inMarket - 9:00 a.m.

    • Cameron Peebles

      CMO

      INMARKET

  • 9:30 a.m.
    Welcome Back
    Mesquite Ballroom
    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 9:35 a.m.
    Taking Back Control

    What does it really mean to take back control? Brands are on a mission to take back the reins -- rethinking how they work with their agencies, their platforms, and even internally. In this session, one brand executive takes us through how their company is rethinking its internal structure to do more in-house.

    • Dave Sederbaum

      EVP, US VIDEO INVESTMENT

      AMPLIFI

  • 9:55 a.m.
    Building for Today

    Building a modern media buying operation is crucial to staying ahead of today's constantly shifting landscape, but do you have what it takes to pull it off? In this session, hear an agency executive give a play by play on the talent, tech, and tools needed to assemble a winning team. 

    • Kevin Van Valkenburgh

      CHIEF CONNECTIONS OFFICER

      THE TOMBRAS GROUP

  • 10:15 a.m.
    Bridge Dialog
  • 10:25 a.m.
    The Dos and Don'ts of Agency Communication

    In this session, hear from Lauren Stearly, programmatic director at Starcom as she provides insight that both sales and account teams can use to get the entire industry communicating in a more effective and efficient way.

    • Lauren Stearly

      PROGRAMMATIC DIRECTOR

      STARCOM

  • 10:45 a.m.
    Data Analysis Paralysis: Cutting Through the Noise

    In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This agency executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

    • Becky Prindable

      VP, GROUP DIRECTOR

      HAVAS MEDIA

  • 11:05 a.m.
    Networking Break
    Mesquite Foyer
  • 11:20 a.m.
    Tried and True Habits of Good Client Relationships

    In this session hear from Jim Hamilton, chief client officer of Jellyfish as he discusses the do's and don'ts of client relationships, what has worked in the past and continues to work now, as well as what tactics we should let go of.

    • Jim Hamilton

      CHIEF CLIENT OFFICER

      JELLYFISH

  • 11:40 a.m.
    Sponsor Workshop
  • 11:55 a.m.
    A Playbook For Acquiring and Nurturing Talent

    With the rise of consultancies and in-housing, competition for talent is more fierce than ever. Hear one agency exec speak about how they hire, how they retain talent (especially younger employees), and how their leadership has decreased their turnover rate by establishing a stronger culture.

  • 12:15 p.m.
    New Media Buying and Creative Tactics

    In this session hear from Dinesh Boaz, co-founder and creative director of Direct Agents as well as Direct Agent's director of strategy Jackson Richards as they discuss how modern media buying tactics fuse with creative.

    • Dinesh Boaz

      CO-FOUNDER & CREATIVE DIRECTOR

      DIRECT AGENTS

    • Jackson Richards

      DIRECTOR, STRATEGY

      DIRECT AGENTS

  • 12:25 p.m.
    Lunch
    Mesquite Foyer
  • 12:25 p.m.
    360 Workshop with Resonate
  • 1:00 p.m.
    Afternoon Free Time

    Use this time to relax, catch up on emails or take a hike on one of the local trails.

  • 5:00 p.m.
    Meet-Ups

    Attendees will split off into groups focusing on one of two key challenges that the industry faces. With guidance from group leaders, each group will meet to work together to solve the challenge at hand. These solutions will be presented at the end of the summit.

  • 6:00 p.m.
    8-Minute Meetings
    Ironwood Ballroom

    The 8-Minute Meetings are designed to help connect agency and brand participants with innovative technology platforms and media companies and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception
    Mesquite Lawn
  • 8:00 p.m.
    Dinner with Friends
    La Quinta Cliffhouse

    Don't have dinner plans? Join fellow attendees for a casual meal at La Quinta Cliffhouse, just a 6 minute drive from the hotel. We've made a group reservation for you to enjoy a unique dining experience nestled cliffside in the heart of the desert. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout

    Spend your final night of the summit with a cocktail at Tavern Bar. Costs are at your own expense.

Thursday, February 27

  • 8:30 a.m.
    Breakfast Served
    Mesquite Foyer
  • 9:00 a.m.
    Welcome Back
    Mesquite Ballroom
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:05 a.m.
    Why SPO is the Bridge between Platform Activation and Digital Investment

    With the advent of rapid technological advances in the programmatic space, including variable auction dynamics, programmatic guaranteed and enhanced platform-based planning tools, the function of the agency trader has evolved beyond simple campaign management to include functions that are digital investment adjacent. Advertising budgets, now more than ever, need to be accountable and quantifiable to fuel strategic partnerships. Supply path optimization is the result of these disciplines blurring the lines between their previously separate roles. In this session, we will explore SPO best practices and how programmatic practitioners need to adopt an investment mindset to get ahead.

    • Sherveen Shingu

      SENIOR DIRECTOR, ENTERPRISE STRATEGY

      PUBLICIS

  • 9:25 a.m.
    Meet-Up Reports

    In this session, hear an overall report of what solutions were created based on the industry challenges discussed at the day two meet-ups.

  • 9:35 a.m.
    A Land Without Silos

    Most CMOs don’t care about the names of agency departments or specific elements on a given media plan; they care most about the cumulative outcome of those ingredients and whether they are advancing business growth. The agency of the future seeks to view investments marked by agency nomenclature as valuable assets in a single portfolio. Hear an agency exec speak about why we need to connect and collapse elements of our investment apparatus around our client needs and how we can connect specialist talent.

    • Jessica Brown

      DIGITAL INVESTMENT DIRECTOR

      GROUPM

  • 9:55 a.m.
    Sponsor Dialog
  • 10:05 a.m.
    So Much Regulation, So Little Time

    As media buyers find themselves amid the GDPR shakeout and regulatory eyeballs are turned their way (hello, FBI), what does this mean for trust and transparency in the ad buying space? Hear one senior agency exec speak about what this means for the industry as a whole and how brands, agencies and ad tech companies can work together to regain trust. 

    • Corey Tolbert

      VP, PROGRAMMATIC MEDIA

      HORIZON MEDIA

  • 10:25 a.m.
    20/20 Vision: Looking Into the Future

    As advertisers recognize the need to be more accountable for media investment, they're looking seriously at in-housing work.  In this session, an exec will discuss the fundamental changes required for media agencies and advertiser partnerships to not only survive but thrive in the age of in-housing.

    • Nick Venezia

      MANAGING DIRECTOR

      SOCIAL OUTLIER

  • 10:45 a.m.
    5 Things We Learned

    In this session hear the top five key takeaways from the summit.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

Activities

  • Tuesday
    8:00 P.M. DINNER WITH STRANGERS

    Don't have dinner plans? Join fellow attendees for a casual meal at Citrus & Palm, located in the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink at Tavern Bar, located in the hotel. Costs are at your own expense.

  • Wednesday
    7:00 A.M. MORNING YOGA

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    1:00 p.m. AFTERNOON ACTIVITIES

    Use this time to relax, catch up on emails or take a hike on one of the local trails.

    8:00 P.M. DINNER WITH FRIENDS

    Don't have dinner plans? Join fellow attendees for a casual meal at La Quinta Cliffhouse, just a 6 minute drive from the hotel. We've made a group reservation for you to enjoy a unique dining experience nestled cliffside in the heart of the desert. Sign up at the summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Spend your final night of the summit with a cocktail at Tavern Bar. Costs are at your own expense.

Attendees

Premier Partner

Major Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

This event was an amazing opportunity to meet people in the industry who are challenging the media landscape and helping to shape the future of digital media.

— Media Director, Havas Media

Great content, awesome speakers. I learned a lot about the future of media buying.

— Associate Director, Starcom

This summit was a great opportunity to connect with other agencies and learn about the problems on their minds and how they're addressing them.

— Manager, Kepler Group

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Recommended accommodations nearby:

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Marriott Desert Springs Villas, 2.6 miles away

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