Media buying has undergone an enormous shift. There are more channels, each with their own complications. New types of companies are transforming how brands are launched and marketed on various platforms. And the rise of new players in retail media has meant more complications. There’s also increased competition -- across platforms, within agencies and with the rise of new in-house media buying teams.

At the Digiday Media Buying Summit, we’ll discuss the makings of the modern media buying operation, from the ins and outs of brand safety, to what it takes to build in-house agencies. We’ll also dive deep into current issues of trust and transparency, and explore how new technologies like AI will change the industry.

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Speakers

  • Kait Boulos
    VP, MARKETING
    VARICK
  • Scott Grenz
    VP, GLOBAL HEAD OF MEDIA
    GSK
  • Nancy Hall
    SVP, PROGRAMMATIC, EAST
    CADREON
  • Josh Palau
    VP, MEDIA STRATEGY & PLATFORMS
    BAYER
  • Nick Pappas
    FOUNDER
    SWELLSHARK
  • David Posada
    CHIEF DIGITAL OFFICER, LATIN AMERICA
    GROUPM
  • Brittany Richter
    SVP, HEAD OF PRODUCTS AND SERVICES
    IPROSPECT
  • Stacey Stewart
    EVP, INTEGRATED INVESTMENT
    UMWW
  • Fletcher Whitwell
    PARTNER, CHIEF MEDIA AND PUBLISHING OFFICER
    R&R PARTNERS
  • Gila Wilensky
    SVP, HEAD OF MEDIA ACTIVATION, North America
    ESSENCE
  • Sherry Smith
    CEO
    TRIAD
  • Eugene Lee
    COO
    CMI/COMPAS
  • Humberto Cruz
    HEAD OF DIGITAL
    HAVAS, MIAMI

Agenda

Wednesday, October 16

  • 1:00 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall

    Time to talk challenges. Join us for a discussion on the top challenges the industry is currently facing.

  • 2:30 p.m.
    Sandbox Presentations

    2:30 p.m. - AdDaptive Intelligence

    2:40 p.m. - InMobi

     

  • 3:00 p.m.
    Networking Break
  • 3:15 p.m.
    Opening Remarks and State of the Industry
  • 3:25 p.m.
    In-Housing Going Into Year 2

    In this session hear from vp of media strategy at Bayer, Josh Palau as he reflects on in-housing media buying operations as they go into year two in 2020. What did they learn in the process and what are they still trying to figure out?

    • Josh Palau

      VP, MEDIA STRATEGY & PLATFORMS

      BAYER

  • 3:45 p.m.
    Workshop with Zeta Global
  • 4:00 p.m.
    Don't Set It and Forget It

    Nearly every company puts part of its marketing spend into Facebook and Google, but if everyone is using the same platforms and settings, how are we differentiating ourselves to have a competitive advantage? In this session, Kait Boulos, vp of marketing at Varick will explain how to do more with your performance marketing across Google and Facebook and how to shift your mindset to generate a broader strategy when it comes to your media buying on these platforms.

    • Kait Boulos

      VP, MARKETING

      VARICK

  • 4:20 p.m.
    Dialog with Facebook
  • 4:30 p.m.
    Creative: The Most Powerful Media Optimization Lever

    Today, creative concepting and development are often separate from media planning and buying. However, brands that plan them together are seeing the strongest performance. In this talk hear from Brittany Richter, svp and head of products and services at iProspect about why creative is the most powerful optimization lever and how performance data supports the suggestion that creative and media buying operations should be working together from the beginning of the advertising process.

    • Brittany Richter

      SVP, HEAD OF PRODUCTS AND SERVICES

      IPROSPECT

  • 4:50 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that the industry faces. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings
    By invitation only

    The 8-minute business meetings connect VIPs with innovative technology providers and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    S4M Cocktail Reception

    Continue networking with cocktails provided by S4M.

     

    Open to all. 

  • 8:00 p.m.
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs at your own expense.

Thursday, October 17

  • 7:00 a.m.
    Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 8:30 a.m.
    Town Hall

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:00 a.m.
    Sandbox Presentations

    9:00 a.m. - Duration Media

  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Don't Replicate, Innovate: How to Build Successful In-House Programmatic Practices

    We all know innovation is essential in being a game-changer in the media landscape, but how to actually foster innovation is a challenge that many companies face. In this session hear from Fletcher Whitwell, chief media and publishing officer of leading independent agency R&R Partners. He will share how he built one of the most sophisticated and successful in-house programmatic practices.

    • Fletcher Whitwell

      PARTNER, CHIEF MEDIA AND PUBLISHING OFFICER

      R&R PARTNERS

  • 9:55 a.m.
    Building for Today

    Building a modern media buying operation is crucial to staying ahead of today's constantly shifting landscape, but do you have what it takes to pull it off? In this session, hear from Gila Wilensky, svp and head of media activation at Essence North America as she gives a play by play on the talent, tech, and tools needed to assemble a winning team.

    • Gila Wilensky

      SVP, HEAD OF MEDIA ACTIVATION, NORTH AMERICA

      ESSENCE

  • 10:15 a.m.
    Dialog with Adelphic
  • 10:25 a.m.
    Spotlight on Brand Safety

    Everyone is trying to be brand-safe but it's a lot easier said than done. Learn how one brand safety leader is dominating in the platforms, the measures they are taking to avoid slip-ups and how they decide whether certain ad exchanges, networks, and large platforms are worth the risk.

  • 10:45 a.m.
    Networking Break
  • 11:00 a.m.
    Transparency is the Key to Rebuilding Client Trust

    Media is complex and fragmented. Clients want to know how their marketing budget is spent and where their ad dollars go. They are looking for more accountability, transparency, and contractual clarity. In the world where one wrong step could destroy a brand, transparency about where ads show up is more important than ever.

  • 11:20 a.m.
    State of the Industry with Integral Ad Science
  • 11:35 a.m.
    A Playbook for Acquiring and Nurturing Talent

    With the rise of consultancies and in-housing, competition for talent is more fierce than ever. Hear one agency executive speak about how they hire, how they retain talent  (especially younger employees), and how their leadership has decreased their turnover rate by establishing a stronger culture.

  • 11:55 a.m.
    New Technology and the Future of Media Buying

    New technology is turning media buying on its head. From AI to cognitive tech to voice to blockchain, adopting the right technology has never been more important or informing more rapid decision-making and forecasting ad spend decisions. Hear from an agency executive about how they are using new technology to add value to the marketing mix, and what this all means for the future of media buying.

  • 12:15 p.m.
    Lunch
  • 1:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening. Costs at your own expense.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIPs with innovative technology providers and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    MiQ Cocktail Reception

    Continue networking with casual cocktails provided by MiQ.

    Open to all.

  • 8:00 p.m.
    Dinner with Friends

    Join new friends for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

     

  • 9:30 p.m.
    After Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs at your own expense.

Friday, October 18

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    The Importance of Advertising in Premium Environments

    In this session hear from David Posada, chief digital officer of GroupM Latin America as he discusses brand safety and the relevance of context. We will also dive into the effect of non-skippable environments, the type of video inventory agencies and brands are looking for and, last but not least, the importance of sponsored content.

    • David Posada

      CHIEF DIGITAL OFFICER, LATIN AMERICA

      GROUPM

  • 10:05 a.m.
    The Implications of Partial In-Housing

    What happens when a brand only in houses part of their media buying operations? In this session, hear from CEO of Swellshark, Nick Pappas as he explains the larger implications of companies that partially in-house and how his team helps them fill in the gaps, adding significantly more value than just media buying.

    • Nick Pappas

      FOUNDER

      SWELLSHARK

  • 10:25 a.m.
    Sponsor Dialog
  • 10:35 a.m.
    20/20 Vision: Looking Into the Future

    As advertisers recognize the need to be more accountable for media investment, they are looking seriously at in-housing work, In this session, an executive will discuss the fundamental changes required for media agencies and advertiser partnerships to not only survive but thrive in the age of in-housing.

  • 10:55 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after two days of discussion and deliberation.

  • 11:10 a.m.
    5 Things We Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Wednesday
    8:00 P.M. DINNER WITH STRANGERS

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

  • Thursday
    7:00 A.M. MORNING YOGA

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    8:00 P.M. DINNER WITH FRIENDS

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

Attendees

Premier Partner

Major Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

This event was an amazing opportunity to meet people in the industry who are challenging the media landscape and helping to shape the future of digital media.

— Media Director, Havas Media

It was so valuable to talk with other agencies about challenges they are experiencing and how they are approaching them.

— Partner, SGS Agency

Great experience to help open up all our eyes to some major challenges that we face in the industry and how to go about solving them.

— Senior Communications Strategist, Pereira & O'Dell

The Ritz-Carlton Key Biscayne, Miami
455 Grand Bay Dr.
Key Biscayne, Miami, Florida 33149

Hotel rooms within our room block are only for people who have registered for the summit.

To book your stay at the Ritz Carlton Key Biscayne, please use this link. If you would prefer to arrange your accommodations via phone, please call the Reservations line at (800) 241-3333 and ask for the Digiday Media Buying Summit block to receive a special room rate of $259 per night, plus tax.

Please note: The cut-off date for that room rate is Friday, September 20th or when the room block fills.

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