Media buying has undergone an enormous shift. There are more channels, each with their own complications. New types of companies are transforming how brands are launched and marketed on various platforms. And the rise of new players in retail media has meant more complications. There’s also increased competition -- across platforms, within agencies and with the rise of new in-house media buying teams.

At the Digiday Media Buying Summit, we’ll discuss the makings of the modern media buying operation, from the ins and outs of brand safety, to what it takes to build in-house agencies. We’ll also dive deep into current issues of trust and transparency, and explore how new technologies like AI will change the industry.

  • LinkedIn Icon

INTERESTED?

Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.


  • We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Drive new business with Digiday Connect

Digiday Connect helps you get the most out of our summits by matching you with the perfect prospect. Use our new platform to get transparency into the budgets of buy-side attendees as well as a look at the solutions they’re searching for.

Learn More
Digiday Connect

Speakers

  • Ian Ali
    VP, SALES
    ZETA GLOBAL
  • Chris Apostle
    CHIEF MEDIA OFFICER
    ICROSSING
  • Swati Bothra
    director, DIGITAL MARKETING LEAD
    EOS
  • Kait Boulos
    VP, MARKETING
    VARICK
  • Bruce Brandfon
    CHIEF MEDIA OFFICER
    DURATION MEDIA
  • Sean Corcoran
    PRESIDENT, AMERICAS
    MULLENLOWE MEDIAHUB
  • Jason Dailey
    AGENCY DEVELOPMENT LEAD
    FACEBOOK
  • Carrie Dino
    MEDIA director
    MEKANISM
  • Nancy Hall
    SVP, PROGRAMMATIC, EAST
    CADREON
  • Eugene Lee
    COO
    CMI/COMPAS
  • Ted McNulty
    VICE PRESIDENT OF SALES
    ADDAPTIVE
  • Robyn Meyers
    VP, WEST COAST BRAND PARTNERSHIPS
    INMOBI
  • Joanne Miguel
    SVP, PRODUCT MARKETING
    IAS
  • Edward Montanus
    HEAD OF DEMAND DEVELOPMENT - North America
    SMART ADSERVER
  • Jon Morra
    VP OF DATA SCIENCE
    ZEFR
  • Josh Palau
    VP, MEDIA STRATEGY & PLATFORMS
    BAYER
  • David Posada
    CHIEF DIGITAL OFFICER, LATIN AMERICA
    GROUPM
  • Brittany Richter
    SVP, HEAD OF PRODUCTS AND SERVICES
    IPROSPECT
  • Jon Schulz
    CMO
    ADELPHIC
  • Sherry Smith
    CEO
    TRIAD
  • Fletcher Whitwell
    PARTNER, CHIEF MEDIA AND PUBLISHING OFFICER
    R&R PARTNERS
  • Gila Wilensky
    SVP, HEAD OF MEDIA ACTIVATION, North America
    ESSENCE
  • Billy Xia
    PRODUCT MARKETING MANAGER
    FACEBOOK

Agenda

Wednesday, October 16

  • 1:30 p.m.
    Registration Opens
    Ritz Carlton Ballroom Foyer B
  • 2:00 p.m.
    Town Hall
    Plaza Ballroom

    Time to talk challenges. Join us for a discussion on the top challenges the industry is currently facing.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 2:40 p.m.
    Sandbox Presentations
    Plaza Ballroom

    2:40 p.m. - AdDaptive Intelligence

    2:50 p.m. - InMobi

    3:00 p.m. - Duration Media

    • Ted McNulty

      VP, SALES

      ADDAPTIVE

    • Robyn Meyers

      VP, WEST COAST BRAND PARTNERSHIPS

      INMOBI

    • Bruce Brandfon

      CHIEF MEDIA OFFICER

      DURATION MEDIA

  • 3:10 p.m.
    Opening Remarks and State of the Industry
    Ritz Carlton Ballroom 1 & 2
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 3:20 p.m.
    The Importance of Advertising in Premium Environments

    In this session hear from David Posada, chief digital officer of GroupM Latin America as he discusses brand safety and the relevance of context. We will also dive into the effect of non-skippable environments, the type of video inventory agencies and brands are looking for and, last but not least, the importance of sponsored content.

    • David Posada

      CHIEF DIGITAL OFFICER, LATIN AMERICA

      GROUPM

    Moderator
    Shareen Pathak
  • 3:45 p.m.
    Our Passion, Our Project: Brand Safety at Facebook

    Brands should feel informed and in control when advertising. Jason Dailey from Facebook's agency team will share the community standards and relevant controls across the Facebook family that drive better confidence when placing ads, and how the company is preparing for the future of brand safety.

    • Jason Dailey

      AGENCY DEVELOPMENT LEAD

      FACEBOOK

  • 4:00 p.m.
    Building for Tomorrow

    Building a modern media buying operation is crucial to staying ahead of today's constantly shifting landscape, but do you have what it takes to pull it off? In this session, hear from Gila Wilensky, svp and head of media activation at Essence North America as she gives a play by play on the talent, tech, and tools needed to assemble a winning team.

    • Gila Wilensky

      SVP, HEAD OF MEDIA ACTIVATION, NORTH AMERICA

      ESSENCE

    Moderator
    Shareen Pathak
  • 4:25 p.m.
    Networking Break
    Ritz Carlton Ballroom Foyer A
  • 4:40 p.m.
    Creative: The Most Powerful Media Optimization Lever

    Today, creative concepting and development are often separate from media planning and buying. However, brands that plan them together are seeing the strongest performance. In this talk hear from Brittany Richter, svp and head of products and services at iProspect about why creative is the most powerful optimization lever and how performance data supports the suggestion that creative and media buying operations should be working together from the beginning of the advertising process.

    • Brittany Richter

      SVP, HEAD OF PRODUCTS AND SERVICES

      IPROSPECT

    Moderator
    Kristina Monllos
  • 5:05 p.m.
    Technological Mega-Shifts and the Future of Connectivity: Charting a New Course for Growth and Performance
    • Ian Ali

      VP, SALES

      ZETA GLOBAL

    • Sean Corcoran

      PRESIDENT, AMERICAS

      MULLENLOWE MEDIAHUB

  • 5:20 p.m.
    In-Housing Going Into Year 2

    In this session hear from vp of media strategy at Bayer, Josh Palau as he reflects on in-housing media buying operations as they go into year two in 2020. What did they learn in the process and what are they still trying to figure out?

    • Josh Palau

      VP, MEDIA STRATEGY & PLATFORMS

      BAYER

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings
    Salon 3 & 4

    By invitation only.

    The 8-minute business meetings connect VIPs with innovative technology providers and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    S4M Cocktail Reception
    Courtyard

    Continue networking with cocktails provided by S4M.

     

    Open to all. 

  • 8:00 p.m.
    Dinner with Strangers
    Light Keepers (at the hotel)

    Don't have dinner plans? Join fellow attendees for an impressive meal right on property. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout
    Rum Bar (at the hotel)

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs at your own expense.

Thursday, October 17

  • 7:00 a.m.
    Morning Yoga
    Grand Lawn

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
    Ritz Carlton Ballroom Foyer B
  • 8:30 a.m.
    Town Hall
    Plaza Ballroom

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations
    Plaza Ballroom

    9:00 a.m. - Zefr

    • Jon Morra

      VP OF DATA SCIENCE

      ZEFR

  • 9:20 a.m.
    Welcome Back
    Ritz Carlton Ballroom 1 & 2
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:20 a.m.
    Don't Set it and Forget It

    Nearly every company puts part of its marketing spend into Facebook and Google, but if everyone is using the same platforms and settings, how are we differentiating ourselves to have a competitive advantage? In this session, Kait Boulos, vp of marketing at Varick will explain how to do more with your performance marketing across Google and Facebook and how to shift your mindset to generate a broader strategy when it comes to your media buying on these platforms.

    • Kait Boulos

      VP, MARKETING

      VARICK

  • 9:45 a.m.
    Don't Replicate, Innovate: How to Build Successful In-House Programmatic Practices

    We all know innovation is essential in being a game-changer in the media landscape, but how to actually foster innovation is a challenge that many companies face. In this session hear from Fletcher Whitwell, chief media and publishing officer of leading independent agency R&R Partners. He will share how he built one of the most sophisticated and successful in-house programmatic practices.

    • Fletcher Whitwell

      PARTNER, CHIEF MEDIA AND PUBLISHING OFFICER

      R&R PARTNERS

    Moderator
    Kristina Monllos
  • 10:05 a.m.
    Town Hall Review with Smart Adserver
    • Edward Montanus

      HEAD OF DEMAND DEVELOPMENT - NORTH AMERICA

      SMART ADSERVER

  • 10:10 a.m.
    Audience Based Buying Across Channels

    The audience should be at the center of where advertisers are purchasing and placing their marketing. Hear from Nancy Hall, svp of programmatic at Cadreon as she discusses how her team has used CRM data to get higher value measurement. This includes everything from planning, targeting, and measurement of high-value audiences across all addressable channels.

    • Nancy Hall

      SVP, PROGRAMMATIC, EAST

      CADREON

  • 10:35 a.m.
    2020 Media Buying Trends

    It’s practically impossible to talk about media buying without discussing the wide-ranging effects of privacy regulations as well as what browser changes mean for the future of cookies. This presentation will touch on the latest in privacy and safety, as well as other top trends including increasing focus on programmatic talent as well as critical components of a forward platform strategy.

    • Jon Schulz

      CMO

      ADELPHIC

  • 10:40 a.m.
    Networking Break
    Ritz Carlton Ballroom Foyer A
  • 10:55 a.m.
    State of the Industry with Integral Ad Science

    As the advertising landscape continues to transform, there is no “one size fits all” approach to Brand Safety. Marketers are tailoring their strategies to focus on brand suitability as a way to increase their revenue and brand equity. In this session, Joanne Miguel, SVP of Product Marketing at IAS, explains the State of the Industry and the important evolution from Brand Safety to Brand Suitability.

    • Joanne Miguel

      SVP, PRODUCT MARKETING

      IAS

  • 11:15 a.m.
    How to Successfully Harness the Power of TikTok

    TikTok has quickly become one of the most popular short-form video apps in the world, and it continues to grow. With content and reach that’s challenging the status quo, TikTok is disrupting the advertising and media industries as we know it. Join Carrie Dino, Mekanism media director and Swati Bothra, director, digital marketing lead at eos, for a deep-dive case study into how the platform has helped eos make everyday moments awesome.

    • Swati Bothra

      DIRECTOR, DIGITAL MARKETING LEAD

      EOS

    • Carrie Dino

      MEDIA DIRECTOR

      MEKANISM

  • 11:40 a.m.
    Coffee Break
    Ritz Carlton Ballroom Foyer A
  • 12:10 p.m.
    8-Minute Meetings
    Salon 3 & 4

    The 8-minute business meetings connect VIPs with innovative technology providers and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 1:10 p.m.
    Lunch
    Ballroom Patio
  • 1:10 p.m.
    Facebook Safety & Integrity Roundtable Discussion

    (Invite Only) - Lunch will be served.

    • Jason Dailey

      AGENCY DEVELOPMENT LEAD

      FACEBOOK

    • Billy Xia

      PRODUCT MARKETING MANAGER

      FACEBOOK

  • 1:45 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening. Costs at your own expense.

  • 6:00 p.m.
    Meet-Ups

    Groups will convene to discuss industry challenges.  With guidance from their group leaders, they will work to uncover potential solutions.

     

    Talent: Plaza Ballroom

    Platforms: Ponce de Leon

  • 7:00 p.m.
    MiQ Cocktail Reception
    Grand Ballroom Foyer & Patio

    Continue networking with casual cocktails provided by MiQ.

    Open to all.

  • 8:00 p.m.
    Dinner with Friends
    DUNE Burger (at the hotel)

    Join new friends for a casual dinner on the beach. Sign up at the Summit registration desk. Costs are at your own expense.

     

  • 9:30 p.m.
    After Hours Hangout
    Rum Bar (at the hotel)

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs at your own expense.

Friday, October 18

  • 9:00 a.m.
    Breakfast Served
    Ballroom Patio
  • 9:30 a.m.
    Welcome Back
    Ritz Carlton Ballroom 1 & 2
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:35 a.m.
    An Insider’s Look at the Oldest Young Agency in Healthcare

    How does a 30-year-old agency grow like a startup? And what can you learn about client and employee retention from a company that still has its first client and first employee? How do things change when your industry suddenly becomes the hottest industry in advertising? In this fireside chat, chief operating officer Eugene Lee will address questions around how to stay fresh and relevant while also stable and sustainable.

    • Eugene Lee

      COO

      CMI/COMPAS

    Moderator
    Kristina Monllos
  • 10:00 a.m.
    The Future of Media Buying

    New technology is turning media buying on its head. In this session, hear from Chris Apostle, chief media officer for iCrossing, about how they're using new technology to add value to the marketing mix. What are the challenges of this and what does this all mean for the future of media buying?

    • Chris Apostle

      CHIEF MEDIA OFFICER

      ICROSSING

    Moderator
    Shareen Pathak
  • 10:30 a.m.
    5 Things We Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

Activities

  • Wednesday
    8:00 P.M. DINNER WITH STRANGERS

    Don't have dinner plans? Join fellow attendees at Light Keepers, an impressive meal right on property. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink - and perhaps a cigar - at Rum Bar before you head off to bed. Costs are at your own expense.

  • Thursday
    7:00 A.M. MORNING YOGA

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    8:00 P.M. DINNER WITH FRIENDS

    Don't have dinner plans? Join fellow attendees at DUNE Bar for some burgers and mojitos on the beach. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink - and perhaps a cigar - at Rum Bar before you head off to bed. Costs are at your own expense.

Attendees

Premier Partner

Major Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

This event was an amazing opportunity to meet people in the industry who are challenging the media landscape and helping to shape the future of digital media.

— Media Director, Havas Media

It was so valuable to talk with other agencies about challenges they are experiencing and how they are approaching them.

— Partner, SGS Agency

Great experience to help open up all our eyes to some major challenges that we face in the industry and how to go about solving them.

— Senior Communications Strategist, Pereira & O'Dell

The Ritz-Carlton Key Biscayne, Miami
455 Grand Bay Dr.
Key Biscayne, Miami, Florida 33149

Our room block at the Ritz-Carlton Key Biscayne is now sold out.Recommended accommodations nearby:

Coral Reef at Key Biscayne, 6 minute drive

Silver Sands Key Biscayne, 6 minute drive

Contact Us

More Information

For Speaking Opportunities:

Apply here

VIP Opportunities

Are you an agency executive? You could be eligible for a complimentary VIP pass.

See if you qualify

Digiday is committed to facilitating a welcoming and respectful environment for all. Please take a moment to review the Digiday Code of Conduct