Awards Gala | September 2018 | London
The Digiday Marketing and Advertising Awards Europe is a new program that recognizes the companies working to modernize European advertising, public relations and marketing. While our other awards programs recognize companies on a global scale, the Digiday Marketing and Advertising Awards Europe showcase work specific to the European market.
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Early Deadline: April 13, 2018 -£140 per entry
Regular Deadline: May 18, 2018 -£210 per entry
Last Chance Deadline: June 8, 2018 - £350 per entry
Extended Deadline: June 15, 2018 - £350 per entry
Best Brand/Influencer Collaboration
Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.
Best Experiential Marketing Campaign
Honoring the best experiential marketing campaign by a brand or agency to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.
Best Agency/Client Collaboration
Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.
Best Use of Native Advertising
Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.
Best Brand Publication - Print and/or Digital
Honoring the most outstanding print or digital magazine created by a brand for the promotion of their brand, products or services.
Best Product Launch
Awarding a digital campaign on at least one or more digital platforms with a purpose to launch a new brand, product or service among consumers or users.
Best Branded Content Site - B2B
Awarding the most outstanding B2B content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service to consumers.
Best Branded Content Site - B2C
Awarding the most outstanding consumer content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service.
Best Branded Content Series
Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.
Most Original Email Campaign
Honoring the most original branded email campaign that has most effectively and consistently engaged and informed an audience in a unique way.
Best Social Good Campaign
Awarding the best campaign to build awareness, drive donations or promote social good.
Most Original Use of Facebook
Honoring the most original use of Facebook by a brand, agency or publisher using targeting technology and new platform features to promote a brand, product or service.
Most Original Use of Twitter
Honoring the most original use of the latest developments on Twitter, including but not limited to Twitter Moments and increased character numbers to promote a brand, product or service.
Best Use of Instagram
Awarding the brand, agency or publisher that has most effectively used Instagram’s newest developments, including Stories and zoom capabilities, in creative storytelling and audience engagement.
Best Use of Snapchat
Awarding the best use of Snapchat by a brand, agency or publisher to promote a brand, product or service using Snapchat’s unique features such as Discover, Live and QR codes.
Best Interactive Content Piece or Series
Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.
Best Branding B2B Campaign
Awarding a business-to-business digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.
Best Advertiser in Video
The best brand and advertiser using digital video for branding, advertising, marketing, direct response and/or PR.
Best Branding Consumer Campaign
Awarding a digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.
Most Influential Brand Community
Honoring the brand with the most influential community affiliated unofficially or officially with a brand for promoting social good and/or awareness of the brand.
Best Use of Real-Time Streaming Video
Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.
Best User-Generated Content
Awarding the most effective and creative use of content generated by fans for increasing brand awareness.
Best Direct Response Campaign
Awarding a digital direct response campaign on at least one or more digital platforms with a purpose to generate leads or directly sell a product or service.
Best Use of Video
Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.
Best Use of Mobile
Awarding the best mobile-based advertising campaign with a purpose to deliver a brand message.
Most Innovative Use of Content
Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.
Most Effective/Measurable Campaign
Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.
Best Brand Platform
Awarding the best new or improved digital brand building platform or technology to deliver brand communications, content, or advertising through online, social, mobile, video or digital publishing technology.
Best Data Management Platform
Honoring the top DMP in today’s industry.
Best Marketing Analytics/Attribution Platform
Honoring the leading analytics tools and platform that measures the entire marketing funnel.
Best Marketing Dashboard Software
Honoring the best dashboard platform for marketing and data visualization.
Best Content Marketing Platform
Recognizing the best content marketing software for content creation, management, distribution and beyond.
Best Email Marketing Platform
Recognizing the best email service provider that delivers personalized communications and drives customer engagement.
Best Marketing Automation Platform
Recognizing the top technology platform that promotes effective marketing across multiple channels.
Best Mobile App Platform
Recognizing the best mobile app development platform.
Best E-Commerce Platform & Carts
Honoring the best e-commerce platform and shopping software.
Best Location-Based Platform
Honoring the best location-based services technology platform for consumer marketing.
Best Sales Automation Tools & Platform
Recognizing the best sales automation tools that turn leads into customers and minimize the manual effort.
Best Influencer Marketing Platform
Recognizing the best influencer marketing platform used to amplify content across appropriate platforms to amplify brand objectives.
Best Social Advertising Platform
Recognizing the best social advertising platforms that automate advertisement placement for social networking sites.
Best Mobile Marketing Platform
Recognizing the technology platform that provides the best cross-device solutions for optimal mobile marketing.
Best Retail Technology
Recognizing the technology most enhancing the shopping experience, online or offline.
Best CRM Platform
Recognizing the best CRM software and tools for managing customer data, interactions and relationships.
Best Social Media Marketing Platform
Recognizing the best social media marketing tools, platform and services that manage and scale online marketing efforts.
Awarding the best use of digital canvas to deliver a powerful creative communication and engagement for a brand using one or more digital advertising platforms.
Best In-house Content/Brand Studio
Presented to the best in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.
Most Innovative Brand
Awarding the brand that is leading the competition with original thinking in its marketing and advertising, cultural relevance and continued customer satisfaction.
Most Innovative Agency
Awarding the agency that best displays a creative approach to client briefs and excellence in client collaboration demonstrated by measurable results.
Best Video Advertising Agency or Partner
The best advertising, media, and creative agency that develops and executes video content marketing and advertising campaigns in paid, owned and earned media.
Best Content Marketing Agency
Awarded to a standalone agency for best use of written, video, social, mobile or other forms of branded content across multiple platforms to promote a client’s brand, product or service to consumers.
Content Marketing Team of the Year
Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.
Content Marketer of the Year
Honoring a leading thinker in the marketing world whose vision, innovative marketing tactics and leadership stand out amongst the competition.
How to Enter
Choose category or categories you'd like to enter.
Enter platform details and answer a few short questions.
Upload a case study showcasing your campaign.
Submit your entry fee payment online.
The judges will be looking for companies or campaigns that can clearly demonstrate transparent success over the past 12 months. Our judges are seeking companies or campaigns that have seized challenges and created opportunities.
Judges will require evidence to substantiate all entries and this could include details of financial performance, results in terms of KPI, creative evidence in terms of a sizzle reel, still images, or links to the final project. The judges will also consider the structure, presentation and clarity of each entry.
Entries should relate to business conducted from November 2016 – April 2018.
The Judging Process
Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form relating to Digiday's four criteria: innovation, creativity, consumer value, and results. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.
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