The reality of GPDR is about much more than the regulation - it has been a catalyst for media organizations to get their houses in order. It has forced publishers to acknowledge the inadequacies of their internal data systems and processes, and to reflect on how they engage with their audiences.
Digiday presents this one-day hot topic event which provides a forum for publishers and marketers to assess the commercial impact of data privacy regulations and discuss how they will engage their audiences in the future.
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Tuesday, May 1
8:30 a.m.Breaking & Networking
9:30 a.m.Opening Remarks & State of the Industry
9:45 a.m.Audience Engagement Beyond the Deadline
GDPR goes beyond retrospective compliance within existing systems, compliance in ongoing and fundamentally embeds itself into all current and future processes with far reaching impacts on new product development.
In this Q&A, you will hear Alessandra Di Lorenzo discuss the implications of data protection by default and the impact on how we will engage with our audiences in the future. Alessandra will also talk about why GDPR could be beneficial for publishers looking to deliver relevant content and build trust among consumers.
Alessandra Di Lorenzo
CCO, MEDIA & PARTNERSHIPS
10:05 a.m.Data Protection by Design: Getting Your House in Order
Part of the challenge around GDPR is that the ICO has not been prescriptive about the granularity of consent, which creates a challenge for publishers.
The common-sense approach is to build flexible architecture that is adaptable to any changes that need to be made for compliance now or in the future. How do you do this?
10:25 a.m.GDPR & Publishers - The Sky is Falling… Or is it?
GDPR has obviously forced publishers to look at their internal data systems and processes, but is the commercial impact as apocalyptic as originally implied.
10:40 a.m.Networking Break
11:00 a.m.Axel Springer's Answers To ePrivacy: Insights & Experiences
The challenge for publishers is simple: get as many opt-in's as possible. To figure out the best possible strategy, Axel Springer launched a series of tests which measured the effectiveness of different opt-in approaches.
Join Dr. Moritz Holzgraefe, COO of Corporate Digital Platforms at Axel Springer who will discuss insights of these tests, first experiences and what Axel Springer has learnt about gaining opt-ins in line with current and upcoming privacy directives. Additionally, he will give a general overview of Axel Springer’s Corporate Digital Platform strategy.
Dr. Moritz Holzgraefe
COO CORPORATE DIGITAL PLATFORMS
11:20 a.m.Commercial & Compliant: The Importance of Context
Publishers with real relationships with their consumers stand to benefit from GDPR as context becomes increasingly important. Although there is likely to be a hiatus directly after the deadline, how do publishers expect to benefit in the long run?
MD, INTERNATIONAL & ADVERTISING
11:40 a.m.The Impact on User Personalization & Ad Targeting
With personalization being a hot topic in the industry for the last few years, there are question marks around the impact of GDPR – how will GDPR impact the way we target users and ultimately, will this have an effect on how we engage with advertisers?
12:00 a.m.From the Commissioner's Office
Hear directly from the ICO on how data privacy will be handled after the May 23rd deadline
1:30 p.m.Data Privacy Working Groups
These interactive working groups give you the opportunity to deep-dive into the nuances of GDPR implementation, whether it is a practical or theoretical challenge that you are facing. The working groups will be led by a subject-matter expert allowing you to discuss the challenges that you face in a group of like-minded peers.
2:30 p.m.Looking at the Digital Supply Chain
Publishers are rapidly recruiting to sort out their data and implement systems in their supply chains which will guarantee that both audiences and partnerships are not disrupted, and that the audience experience is frictionless.
What are members of the supply chain doing to work with publishers to ensure that the post-deadline drop-off is minimally disruptive? Is there an opportunity to collaborate? When can you bundle consent? Can you clone consent?
3:00 p.m.Networking Break
3:20 p.m.Working Group Leaders' Feedback
Moderated by UK Editor, Jess Davies, we will explore the challenges and takeaways from the day’s working groups. Each working group leader will share their top action points to be discussed by the group at large.ModeratorJess Davies
4:00 p.m.What GDPR Could Mean for Third Party Data
For the digital supply chain, any partner that doesn’t have 1st party relationship with users could stand to lose the most – what does this mean for current business models that rely on third party data?
4:20 p.m.Five Things We've Learned
Very well-organized with knowledgable and engaging speakers.
— digital ad ops manager, ESPN
This is an informative event, it is certainly recommended.
— director of data partnerships, The Weather Company
Digiday events always offer a incredibly valuable mix of cutting-edge content and free-flowing networking with the exchange of ideas and opportunities amongst like-minded individuals.
— programmatic manager, Totaljobs Group
London, EC1A 4HD
+44 20 3735 7700
Etc. Venues St. Paul's is near to St. Paul's Cathedral and The Barbican, directly opposite the Museum of London.
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