The reality of GPDR is about much more than the regulation - it has been a catalyst for media organizations to get their houses in order. It has forced publishers to acknowledge the inadequacies of their internal data systems and processes, and to reflect on how they engage with their audiences.

Digiday presents this one-day hot topic event which provides a forum for publishers and marketers to assess the commercial impact of data privacy regulations and discuss how they will engage their audiences in the future.

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Speakers

  • Duncan Tickell
    MD, INTERNATIONAL & ADVERTISING
    IMMEDIATE MEDIA
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  • Mark Challinor
    CEO
    MEDIA FUTURES
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  • Dr. Moritz Holzgraefe
    COO CORPORATE DIGITAL PLATFORMS
    AXEL SPRINGER
  • Alessandra Di Lorenzo
    CCO, MEDIA & PARTNERSHIPS
    lastminute.com GROUP
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Agenda

Tuesday, May 1

  • 8:30 a.m.
    Breaking & Networking
  • 9:30 a.m.
    Opening Remarks & State of the Industry
    • Jess Davies

      UK EDITOR

      DIGIDAY

  • 9:45 a.m.
    Audience Engagement Beyond the Deadline

    GDPR goes beyond retrospective compliance within existing systems, compliance in ongoing and fundamentally embeds itself into all current and future processes with far reaching impacts on new product development.

    In this Q&A, you will hear Alessandra Di Lorenzo discuss the implications of data protection by default and the impact on how we will engage with our audiences in the future. Alessandra will also talk about why GDPR could be beneficial for publishers looking to deliver relevant content and build trust among consumers.

    • Alessandra Di Lorenzo

      CCO, MEDIA & PARTNERSHIPS

      lastminute.com GROUP

    Moderator
    Jess Davies
  • 10:05 a.m.
    Data Protection by Design: Getting Your House in Order

    Part of the challenge around GDPR is that the ICO has not been prescriptive about the granularity of consent, which creates a challenge for publishers.

    The common-sense approach is to build flexible architecture that is adaptable to any changes that need to be made for compliance now or in the future. How do you do this?

  • 10:25 a.m.
    GDPR & Publishers - The Sky is Falling… Or is it?

    GDPR has obviously forced publishers to look at their internal data systems and processes, but is the commercial impact as apocalyptic as originally implied.

    • Mark Challinor

      CEO

      MEDIA FUTURES

  • 10:40 a.m.
    Networking Break
  • 11:00 a.m.
    Axel Springer's Answers To ePrivacy: Insights & Experiences

    The challenge for publishers is simple: get as many opt-in's as possible. To figure out the best possible strategy, Axel Springer launched a series of tests which measured the effectiveness of different opt-in approaches.

    Join Dr. Moritz Holzgraefe, COO of Corporate Digital Platforms at Axel Springer who will discuss insights of these tests, first experiences and what Axel Springer has learnt about gaining opt-ins in line with current and upcoming privacy directives. Additionally, he will give a general overview of Axel Springer’s Corporate Digital Platform strategy.

    • Dr. Moritz Holzgraefe

      COO CORPORATE DIGITAL PLATFORMS

      AXEL SPRINGER

  • 11:20 a.m.
    Commercial & Compliant: The Importance of Context

    Publishers with real relationships with their consumers stand to benefit from GDPR as context becomes increasingly important. Although there is likely to be a hiatus directly after the deadline, how do publishers expect to benefit in the long run?

    • Duncan Tickell

      MD, INTERNATIONAL & ADVERTISING

      IMMEDIATE MEDIA

  • 11:40 a.m.
    The Impact on User Personalization & Ad Targeting

    With personalization being a hot topic in the industry for the last few years, there are question marks around the impact of GDPR – how will GDPR impact the way we target users and ultimately, will this have an effect on how we engage with advertisers?

  • 12:00 a.m.
    From the Commissioner's Office

    Hear directly from the ICO on how data privacy will be handled after the May 23rd deadline

  • 12:30 a.m.
    Lunch
  • 1:30 p.m.
    Data Privacy Working Groups

    These interactive working groups give you the opportunity to deep-dive into the nuances of GDPR implementation, whether it is a practical or theoretical challenge that you are facing. The working groups will be led by a subject-matter expert allowing you to discuss the challenges that you face in a group of like-minded peers.

  • 2:30 p.m.
    Looking at the Digital Supply Chain

    Publishers are rapidly recruiting to sort out their data and implement systems in their supply chains which will guarantee that both audiences and partnerships are not disrupted, and that the audience experience is frictionless.

    What are members of the supply chain doing to work with publishers to ensure that the post-deadline drop-off is minimally disruptive? Is there an opportunity to collaborate? When can you bundle consent? Can you clone consent?

  • 3:00 p.m.
    Networking Break
  • 3:20 p.m.
    Working Group Leaders' Feedback

    Moderated by UK Editor, Jess Davies, we will explore the challenges and takeaways from the day’s working groups. Each working group leader will share their top action points to be discussed by the group at large.

    Moderator
    Jess Davies
  • 4:00 p.m.
    What GDPR Could Mean for Third Party Data

    For the digital supply chain, any partner that doesn’t have 1st party relationship with users could stand to lose the most – what does this mean for current business models that rely on third party data?

  • 4:20 p.m.
    Five Things We've Learned
    • Jess Davies

      UK EDITOR

      DIGIDAY

Past Attendees

Very well-organized with knowledgable and engaging speakers.

— digital ad ops manager, ESPN

This is an informative event, it is certainly recommended.

— director of data partnerships, The Weather Company

Digiday events always offer a incredibly valuable mix of cutting-edge content and free-flowing networking with the exchange of ideas and opportunities amongst like-minded individuals.

— programmatic manager, Totaljobs Group

Etc. Venues
St. Pauls
200 Aldergate
London, EC1A 4HD
+44 20 3735 7700

Etc. Venues St. Paul's is near to St. Paul's Cathedral and The Barbican, directly opposite the Museum of London.

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Contact Angela Barnett

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