The reality of GPDR is about much more than the regulation - it has been a catalyst for media organizations to get their houses in order. It has forced publishers to acknowledge the inadequacies of their internal data systems and processes, and to reflect on how they engage with their audiences.

Digiday presents this one-day hot topic event which provides a forum for publishers and marketers to assess the commercial impact of data privacy regulations and discuss how they will engage their audiences in the future.

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Speakers

  • Martin Ashplant
    CHIEF PRODUCT OFFICER
    BEANO STUDIOS
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  • Mark Challinor
    CEO
    MEDIA FUTURES
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  • Alessandra Di Lorenzo
    CCO, MEDIA & PARTNERSHIPS
    LASTMINUTE.COM GROUP
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  • Mike Hemmings
    VP, STRATEGIC MARKETS
    GRAPESHOT
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  • Dr. Moritz Holzgraefe
    COO CORPORATE DIGITAL PLATFORMS
    AXEL SPRINGER
  • Mary Keane-Dawson
    CEO & CO-FOUNDER
    TRUTH MEDIA AGENCY
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  • Piers North
    GROUP DIGITAL director
    TRINITY MIRROR
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  • Duncan Tickell
    MD, INTERNATIONAL & ADVERTISING
    IMMEDIATE MEDIA
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  • Ryan Skeggs
    GENERAL MANAGER
    GIVEMESPORT
  • Femi Taiwo
    PUBLISHER CLIENT SERVICES MANAGER
    QUANTCAST

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Agenda

Tuesday, May 1

  • 8:30 a.m.
    Breakfast & Networking

    Join the speakers and delegates for a light breakfast and pre-event networking.

  • 9:30 a.m.
    Opening Remarks & State of the Industry

    The impact of GDPR has rippled through digital industries around the world and with more to come with ePrivacy regulations, GDPR may only be the beginning.

    • Jess Davies

      UK EDITOR

      DIGIDAY

  • 9:45 a.m.
    Audience Engagement Beyond the Deadline

    GDPR goes beyond retrospective compliance within existing systems, compliance in ongoing and fundamentally embeds itself into all current and future processes with far reaching impacts on new product development.

    In this Q&A, you will hear Alessandra Di Lorenzo discuss the implications of data protection by default and the impact on how we will engage with our audiences in the future. Alessandra will also talk about why GDPR could be beneficial for publishers looking to deliver relevant content and build trust among consumers.

    • Alessandra Di Lorenzo

      CCO, MEDIA & PARTNERSHIPS

      LASTMINUTE.COM GROUP

    Moderator
    Seb Joseph
  • 10:15 a.m.
    Ensuring Compliance Across the Supply Chain

    While it is not crystal clear how liability will fall if one of your partners fails on compliance, publishers are trying different avenues to figure out how to tackle this challenge. Moving towards ensuring that they are transparent about compliance efforts, GiveMeSports' Ryan Skeggs will walk us through their journey.

    • Ryan Skeggs

      GENERAL MANAGER

      GIVEMESPORT

    Moderator
    Jess Davies
  • 10:35 a.m.
    GDPR & Publishers - The Sky is Falling… Or is it?

    GDPR has obviously forced publishers to look at their internal data systems and processes, but is the commercial impact as apocalyptic as originally implied?

    • Mark Challinor

      CEO

      MEDIA FUTURES

  • 10:55 a.m.
    Networking Break
  • 11:10 a.m.
    Axel Springer's Answers To ePrivacy: Insights & Experiences

    The challenge for publishers is simple: get as many opt-in's as possible. To figure out the best possible strategy, Axel Springer launched a series of tests which measured the effectiveness of different opt-in approaches.

    Join Dr. Moritz Holzgraefe, COO of Corporate Digital Platforms at Axel Springer who will discuss insights of these tests, first experiences and what Axel Springer has learnt about gaining opt-ins in line with current and upcoming privacy directives. Additionally, he will give a general overview of Axel Springer’s Corporate Digital Platform strategy.

    • Dr. Moritz Holzgraefe

      COO CORPORATE DIGITAL PLATFORMS

      AXEL SPRINGER

  • 11:30 a.m.
    Privacy by Design: Getting Your House in Order

    Part of the challenge around GDPR is that the ICO has not been prescriptive about the granularity of consent, which creates a challenge for publishers.

    The common-sense approach is to build flexible architecture that is adaptable to any changes that need to be made for compliance now or in the future. How do you do this?

    • Femi Taiwo

      PUBLISHER CLIENT SERVICES MANAGER

      QUANTCAST

  • 11:45 a.m.
    Commercial & Compliant: The Importance of Context

    Publishers with real relationships with their consumers stand to benefit from GDPR as context becomes increasingly important. Although there is likely to be a hiatus directly after the deadline, how do publishers expect to benefit in the long run?

    • Duncan Tickell

      MD, INTERNATIONAL & ADVERTISING

      IMMEDIATE MEDIA

  • 12:05 p.m.
    How Kids Taught Beano Not To Fear GDPR

    Being GDPR compliant doesn't mean that your strategy can't be driven by data, although it may mean a change in how you do this. Operating under COPPA, Beano Studios have operated from their inception under very strict data protection laws and will share their data strategy to show that the show must go on.

    • Martin Ashplant

      CHIEF PRODUCT OFFICER

      BEANO STUDIOS

  • 12:25 p.m.
    Lunch
  • 1:30 p.m.
    Data Privacy Working Groups

    These interactive working groups give you the opportunity to deep-dive into the nuances of GDPR implementation, whether it is a practical or theoretical challenge that you are facing. The working groups will be led by a subject-matter expert allowing you to discuss the challenges that you face in a group of like-minded peers.

    Topics for the working groups are:

    Personalization & User Targeting 

    Partnership and Supply Chain Agreements 

    • John Barnes

      INTERIM CHIEF DIGITAL OFFICER

      INFOPRO DIGITAL

  • 2:10 p.m.
    Post-GDPR Targeting & Personalization

    The post-GDPR drop-off is expected to be as high as 75%, and with users not opted- or signed-in, this session will discuss how to target in a way which supports your ad model, and which is compliant with privacy regulation. Looking beyond GDPR, Mike Hemmings from Grapeshot will discuss how you can still count on user targeting in a way that is contextually intelligent and compliant.

    • Mike Hemmings

      VP, STRATEGIC MARKETS

      GRAPESHOT

  • 2:25 p.m.
    Working Group Leaders' Feedback

    Moderated by UK editor, Jess Davies, we will explore the challenges and takeaways from the day’s working groups. Each working group leader will share their top action points to be discussed by the group at large.

    Moderator
    Jess Davies
  • 2:45 p.m.
    Networking Break
  • 3:00 p.m.
    The Digiday Wheel of Truth: GDPR Edition

    The Digiday Wheel of Truth is back, and this time we are on a myth-busting mission. We are taking a closer look at some of the biggest assumptions made about GDPR, to identify the red herrings, unpick the rumors and separate fact from fiction.

    • Piers North

      GROUP DIGITAL DIRECTOR

      TRINITY MIRROR

    • Mary Keane-Dawson

      CEO & CO-FOUNDER

      TRUTH MEDIA AGENCY

  • 3:30 p.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged.

    • Jess Davies

      UK EDITOR

      DIGIDAY

Partners

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Attendees

Very well-organized with knowledgable and engaging speakers.

— digital ad ops manager, ESPN

This is an informative event, it is certainly recommended.

— director of data partnerships, The Weather Company

Digiday events always offer a incredibly valuable mix of cutting-edge content and free-flowing networking with the exchange of ideas and opportunities amongst like-minded individuals.

— programmatic manager, Totaljobs Group

Etc. Venues
St. Pauls
200 Aldergate
London, EC1A 4HD
+44 20 3735 7700

Etc. Venues St. Paul's is near to St. Paul's Cathedral and The Barbican, directly opposite the Museum of London.

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