New players, changing revenue streams

If the media and advertising industries are living under the shadow of Google and Facebook, then the entertainment business is being subsumed by Netflix (and to a lesser extent, Amazon). And as consumer behaviors continue to shift, the models that used to help everyone -- from talent to agents to studios to networks -- make money are also changing.

Join us at Digiday Hot Topic: The Future of Entertainment, where industry professionals will gather and discuss the evolution -- for better or worse -- that the entertainment business is going through.

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Speakers

  • Clark Benson
    FOUNDER & CEO
    RANKER
    LinkedIn Icon
  • Jenny Burke
    SVP OF SALES STRATEGY
    NBC UNIVERSAL
  • Emiliano Calemzuk
    CEO
    RAZE
  • Perrin Chiles
    CEO
    ADAPTIVE STUDIOS
  • Jayar Donlan
    EXECUTIVE VICE PRESIDENT, ADVANCED MEDIA
    WWE
  • Rafi Fine
    FOUNDER
    FINE BROS. ENTERTAINMENT
  • Rob Gelick
    SVP AND GM OF DIGITAL PLATFORMS
    CBS INTERACTIVE ENTERTAINMENT
  • Gil Goldschein
    CEO
    BUNIM/MURRAY PRODUCTIONS
  • Nate Houghteling
    CO-FOUNDER
    PORTAL A
  • David Jurenka
    SVP OF DIGITAL MEDIA
    NFL
  • Paula Kaplan
    HEAD OF DIGITAL TALENT AND DEVELOPMENT
    VIACOM
  • Ivana Kirkbride
    HEAD OF OTT
    OATH
  • Suzanne Kolb
    CHIEF BRAND OFFICER
    GROUP NINE MEDIA
  • Borja Perez
    SVP, DIGITAL & SOCIAL MEDIA
    NBC UNIVERSAL, TELEMUNDO
  • Deb Puchalla
    SVP, DIGITAL PROGRAMMING AND VIDEO
    FOOD NETWORK
  • Kevin Reilly
    CHIEF CREATIVE OFFICER, PRESIDENT OF TBS & TNT
    TURNER ENTERTAINMENT
  • Greg Siegel
    HEAD OF DIGITAL
    ENTERTAINMENT ONE
  • Sarah Weichel
    HEAD OF EMERGING PLATFORMS
    ANONYMOUS CONTENT

Agenda

Thursday, October 25

  • 8:30 a.m.
    Breakfast and Networking
  • 9:25 a.m.
    Opening Remarks and State of the Entertainment Industry

    We'll kick off the day with a review the top five trends impacting the entertainment industry right now.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 9:30 a.m.
    Digiday Challenge Board

    Attendees will submit their own challenges to the Digiday Challenge Board -- these challenges will be discussed during the Town Hall in the afternoon. 

     

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 9:35 a.m.
    The Last 3 Years in Entertainment

    The entertainment business is in a state of upheaval -- and the landscape has dramatically shifted in the last few years alone. Netflix has ascended, network owners are consolidating and Amazon hangs above it all as one huge question mark. This session will break down how the entertainment industry has changed and how that aligns with shifts in consumer behavior and business models.

    • Kevin Reilly

      CHIEF CREATIVE OFFICER, PRESIDENT OF TBS & TNT

      TURNER ENTERTAINMENT

  • 9:55 a.m.
    The New Buyers

    Netflix has a famously massive content budget, but even if it seems like it, they’re not the content buyers in the market. What is Facebook looking for as it continues to fund -- for now -- Watch? What about YouTube Premium? Snapchat? And what about international markets? This session will break down and pinpoint opportunities across these new content funding sources.

    • Emiliano Calemzuk

      CEO

      RAZE

    • Greg Siegel

      HEAD OF DIGITAL

      ENTERTAINMENT ONE

    Moderator
    Sahil Patel
  • 10:10 a.m.
    Networking Break
  • 10:25 a.m.
    From Go90 to Katzenberg: What's the future of short form?

    The market for original short-form video series has deteriorated with the demise of Go90 and other video platforms such as Watchable. Even Facebook is placing a greater emphasis on shows with longer running times. This session will examine the impact and lessons from what happened with Go90 and look toward the potential future for selling short-form original video.

    • Ivana Kirkbride

      HEAD OF OTT

      OATH

    Moderator
    Sahil Patel
  • 10:40 a.m.
    The Rise of the Publisher-Producer

    More publishers are establishing production studios to develop original shows for streaming platforms and TV networks. But does breaking into Hollywood necessitate changes to a publisher’s existing business? In this session, we’ll hear how Group Nine Media is managing the two.

    • Suzanne Kolb

      CHIEF BRAND OFFICER

      GROUP NINE MEDIA

    Moderator
    Tim Peterson
  • 11:00 a.m.
    Workshop with Tubular Labs
  • 11:15 a.m.
    How WWE Programs Across Platforms

    It’s a good time to be WWE: with a new TV rights deal, continued dominance on YouTube, a new show on Facebook Watch and one of the top subscription streaming apps, the wrestling entertainment giant is one of the biggest digital video programmers on the planet. In this session, we’ll discuss how WWE approaches creating content for different platforms and how that drives fan loyalty and revenue across platforms.

    • Jayar Donlan

      EXECUTIVE VICE PRESIDENT, ADVANCED MEDIA

      WWE

  • 11:35 a.m.
    The Video Habits of the Hispanic Consumer

    From live streaming the World Cup to creating short-form video programming for social platforms, Telemundo is looking to satisfy Hispanic consumers with a variety of content and formats. The company will share the latest trends in Hispanic viewing habits and how that should impact content strategies for those looking to reach this mobile-heavy audience.

    • Borja Perez

      SVP, DIGITAL & SOCIAL MEDIA

      NBC UNIVERSAL, TELEMUNDO

  • 11:55 a.m.
    Networking Break
  • 12:15 p.m.
    Going Direct to Consumer -- and Making It Work

    It’s one thing to build a subscription streaming service and fill it with great content and a modern user experience -- it’s another thing to still get people to pay for it. With a major TV network company, we will examine what it takes to build a streaming service that meets consumer demand and, maybe more importantly, creates loyalty.

    • Rob Gelick

      SVP AND GM OF DIGITAL PLATFORMS

      CBS INTERACTIVE ENTERTAINMENT

    Moderator
    Sahil Patel
  • 12:35 p.m.
    Workshop with Ranker
    • Clark Benson

      FOUNDER & CEO

      RANKER

  • 12:50 p.m.
    Inside the NFL's Digital Media Playbook

    The NFL is widely regarded as having the most valuable content on TV. But in recent years, the league has invested in upping its content’s value online, striking deals with various platforms and producing its own original digital content. In this session, the league will break down its digital Xs and Os.

    • David Jurenka

      SVP OF DIGITAL MEDIA

      NFL

  • 1:15 p.m.
    Lunch
  • 2:00 p.m.
    Digiday Town Hall

    Get prepared to air it all out. We’ll take the challenge board submissions from earlier in the day and use them as discussion prompts to figure out how to address some of the key challenges facing the entertainment business.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 2:30 p.m.
    How the Business of Being a Video Creator Has Changed

    You used to know them as YouTube stars -- or “YouTubers.” But for most digital video creators, the business is far bigger than just YouTube. We’ll speak with a top digital video creator on how their business has changed, from navigating brand deals to doing TV and movies and other entertainment partnerships, and more.

    • Rafi Fine

      FOUNDER

      FINE BROS. ENTERTAINMENT

  • 2:50 p.m.
    The Future of the 'Digital Studio'

    For the past five years, digital studio shops have had plenty of opportunities to sell original and branded content. But with the short-form market taking a hit, are digital studios being forced to just become like any other TV production shop? What’s the future for companies that looked to merge the best of TV and entertainment with digital sensibilities?

    • Perrin Chiles

      CEO

      ADAPTIVE STUDIOS

    • Nate Houghteling

      CO-FOUNDER

      PORTAL A

    Moderator
    Sahil Patel
  • 3:10 p.m.
    How an Oscar-Winning Studio is Diving into Digital

    While many digital media companies attempt to break into film and TV, Anonymous Content -- award-winning production company behind “Spotlight” and “Mr. Robot” -- is going the other way. In this session, the executive overseeing that push will explain why.

    • Sarah Weichel

      HEAD OF EMERGING PLATFORMS

      ANONYMOUS CONTENT

  • 3:30 p.m.
    Networking Break
  • 3:45 p.m.
    Netflix and What Else? A New Era for the Entertainment Studio

    The rise of Netflix has forced film and TV studios to adapt to new economics and business dynamics. In this keynote session, we’ll dive deep into how major studios today are managing both working with Netflix and finding other opportunities in licensing, syndication and IP ownership.

    • Gil Goldschein

      CEO

      BUNIM/MURRAY PRODUCTIONS

    Moderator
    Tim Peterson
  • 4:15 p.m.
    Growing Ad Revenue in a Multi-Platform World

    People might be huge fans of “Saturday Night Live” or “The Good Place,” but they’re not necessarily always watching those shows live and on linear TV. It’s prompted NBCUniversal to get pretty aggressive about introducing new ad sales models and strategy which take into account how consumption patterns have shifted. This session will break down the opportunities and challenges that still remain for programmers at a time when fragmentation seems endless.

    • Jenny Burke

      SVP OF SALES STRATEGY

      NBC UNIVERSAL

  • 4:35 p.m.
    Making Original and Short-Form Video Profitable

    Discovery Inc.’s Digital Lifestyle Studios unit, which comprises the digital operations of former Scripps Networks Interactive brands including Food Network and HGTV, is one of the most prolific producers of original, digital and short-form content across the web. Learn how the major media company makes its short form business work, and how it ties in everything from its own streaming apps, to social platforms to branded content and more.

    • Deb Puchalla

      SVP, DIGITAL PROGRAMMING AND VIDEO

      FOOD NETWORK

  • 4:50 p.m.
    What Does the Talent Want?

    With seemingly endless opportunities to work with new streaming platforms, more TV networks and brands, what are the artists -- both behind and in front of the camera -- looking for? This session will break down what goes into a meaningful partnerships as the talent takes a greater control and ownership over their work.

    • Paula Kaplan

      HEAD OF DIGITAL TALENT AND DEVELOPMENT

      VIACOM

  • 5:10 p.m.
    5 Things We've Learned

    Highlights from the day of presentations, discussions and brainstorms. A brief recap of the challenges identified, solutions proposed and next steps outlined.

    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

Attendees

Partners

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The content was spot on, very informative and gave me a lot of ammunition to continue building our digital TV network.

— CEO, Ambitious Media Group

It was great to hear the perspective of other media brands and to know we all have similar struggles.

— Marketing Manager, Scripps Networks Interactive

Digiday events always offer a incredibly valuable mix of cutting edge content and free flowing networking with the exchange of ideas and opportunities amongst like minded individuals.

— Programmatic Manager, Totaljobs Group

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