New players, changing revenue streams

If the media and advertising industries are living under the shadow of Google and Facebook, then the entertainment business is being subsumed by Netflix (and to a lesser extent, Amazon). And as consumer behaviors continue to shift, the models that used to help everyone -- from talent to agents to studios to networks -- make money are also changing.

Join us at Digiday Hot Topic: The Future of Entertainment, where industry professionals will gather and discuss the evolution -- for better or worse -- that the entertainment business is going through.

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Agenda

Thursday, October 25

  • 8:30 a.m.
    Breakfast and Networking
  • 9:25 a.m.
    Opening Remarks and State of the Entertainment Industry

    We'll kick off the day with a review the top five trends impacting the entertainment industry right now.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 9:30 a.m.
    Digiday Challenge Board

    Attendees will submit their own challenges to the Digiday Challenge Board -- these challenges will be discussed during the Town Hall in the afternoon. 

     

  • 9:35 a.m.
    The Last 3 Years in Entertainment

    The entertainment business is in a state of upheaval -- and the landscape has dramatically shifted in the last few years alone. Netflix has ascended, network owners are consolidating and Amazon hangs above it all as one huge question mark. This session will break down how the entertainment industry has changed and how that aligns with shifts in consumer behavior and business models.

  • 9:55 a.m.
    The New Buyers

    Netflix has a famously massive content budget, but even if it seems like it, they’re not the content buyers in the market. What is Facebook looking for as it continues to fund -- for now -- Watch? What about YouTube Premium? Snapchat? And what about international markets? This session will break down and pinpoint opportunities across these new content funding sources.

  • 10:10 a.m.
    Networking Break
  • 10:25 a.m.
    From Go90 to Katzenberg: What's the future of short form?

    The market for original short-form video series has deteriorated with the demise of Go90 and other video platforms such as Watchable. Even Facebook is placing a greater emphasis on shows with longer running times. This session will examine the impact and lessons from what happened with Go90 and look toward the potential future for selling short-form original video.

  • 10:40 a.m.
    The Amazon Effect: The Distribution and Revenue Power of Prime Video Direct

    With Prime Video Direct, Amazon is building an ecosystem that allows creators of all sizes to reach Amazon customers -- and generate revenue. This session will explore the growing impact of Prime Video Direct across its constituents, which include TV networks, digital publishers, studios and other video creators.

  • 11:00 a.m.
    Shifting Consumer Behavior on OTT Platforms

    Tell us if you’ve heard this one before: people just don’t watch TV the way they used to. But how exactly are people watching TV these days? And what other sort of behaviors are they exerting when they do fire up a connected TV set or console? Find out during this presentation.

  • 11:20 a.m.
    Cutting the Fat: What Streaming Skinny Bundles Means for TV Networks

    Streaming skinny bundles are all the rage in TV as providers such as Sling TV, DirecTV Now, Hulu and YouTube provide TV subscribers cheaper -- and arguably better -- options to follow their favorite TV channels. But as business opportunities, what does this mean for TV networks? This session will tackle the growth in this area of pay-TV and how networks should approach the boom.

  • 11:40 a.m.
    Networking Break
  • 12:00 p.m.
    Going Direct to Consumer -- and Making It Work

    It’s one thing to build a subscription streaming service and fill it with great content and a modern user experience -- it’s another thing to still get people to pay for it. With a major TV network company, we will examine what it takes to build a streaming service that meets consumer demand and, maybe more importantly, creates loyalty.

  • 12:20 p.m.
    Sponsor Session
  • 12:35 p.m.
    Finding Your Way in the SVOD Wars

    Netflix. Amazon. Hulu. These three companies already command a ton of consumers’ time and money. If customers are only willing to spend a finite amount of money for the SVOD services they’re willing to pay for, then what do other video programmers need to do to get customers to open their wallets? Hear from a leading OTT programmer on how it manages and thrives in an ecosystem dominated by the “Big Three.”

  • 1:00 p.m.
    Lunch
  • 2:00 p.m.
    Digiday Town Hall

    Get prepared to air it all out. We’ll take the challenge board submissions from earlier in the day and use them as discussion prompts to figure out how to address some of the key challenges facing the entertainment business.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 2:30 p.m.
    How the Business of Being a Video Creator Has Changed

    You used to know them as YouTube stars -- or “YouTubers.” But for most digital video creators, the business is far bigger than just YouTube. We’ll speak with a top digital video creator on how their business has changed, from navigating brand deals to doing TV and movies and other entertainment partnerships, and more.

  • 2:50 p.m.
    The Future of the 'Digital Studio'

    For the past five years, digital studio shops have had plenty of opportunities to sell original and branded content. But with the short-form market taking a hit, are digital studios being forced to just become like any other TV production shop? What’s the future for companies that looked to merge the best of TV and entertainment with digital sensibilities?

  • 3:10 p.m.
    The 'IP' Question

    In today’s market, content buyers increasingly want ownership of the intellectual property (the show) that they are funding. Of course, whenever possible, producers also want to retain some ownership over their projects. We will examine how producers are approaching the IP question, and when it makes sense to keep ownership versus being just a producer for hire -- and everything in between.

  • 3:30 p.m.
    Networking Break
  • 3:45 p.m.
    Netflix and What Else? A New Era for the Entertainment Studio

    The rise of Netflix has forced film and TV studios to adapt to new economics and business dynamics. In this keynote session, we’ll dive deep into how major studios today are managing both working with Netflix and finding other opportunities in licensing, syndication and IP ownership.

  • 4:35 p.m.
    What Does the Talent Want?
  • 4:55 p.m.
    Mythbusting: Uncovering the Biggest Lies in the Entertainment Business

    There are still plenty of things people get wrong about the entertainment business. In this session, we will go through some of the biggest misconceptions and break down why people should think differently about some of the biggest companies and business models today.

  • 5:15 p.m.
    5 Things We've Learned

    Highlights from the day of presentations, discussions and brainstorms. A brief recap of the challenges identified, solutions proposed and next steps outlined.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

Past Attendees

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The content was spot on, very informative and gave me a lot of ammunition to continue building our digital TV network.

— CEO, Ambitious Media Group

It was great to hear the perspective of other media brands and to know we all have similar struggles.

— Marketing Manager, Scripps Networks Interactive

Digiday events always offer a incredibly valuable mix of cutting edge content and free flowing networking with the exchange of ideas and opportunities amongst like minded individuals.

— Programmatic Manager, Totaljobs Group

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