The pivot to paid is on for publishers. The days of relying solely on ad revenue are over. Now, it's back to basics, which means building a balanced revenue portfolio with a meaningful contribution for subscriptions and membership programs. Shifting to direct revenue brings with it many challenges, from crafting the right plan for your audience, to managing churn, to building a base of direct connections to convert, to deciding whether to emphasize access through a metered or paywall model or extra perks in a membership.
Digiday Hot Topic: Subscriptions & Memberships will explore all the major issues modern publishers are facing in developing this critical piece of their businesses.
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— digital ad ops manager, ESPN
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