The pivot to paid is on for publishers. The days of relying solely on ad revenue are over. Now, it's back to basics, which means building a balanced revenue portfolio with a meaningful contribution for subscriptions and membership programs. Shifting to direct revenue brings with it many challenges, from crafting the right plan for your audience, to managing churn, to building a base of direct connections to convert, to deciding whether to emphasize access through a metered or paywall model or extra perks in a membership.

Digiday Hot Topic: Subscriptions & Memberships will explore all the major issues modern publishers are facing in developing this critical piece of their businesses.

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Digiday events always offer a incredibly valuable mix of cutting edge content and free flowing networking with the exchange of ideas and opportunities amongst like minded individuals.

— programmatic manager, Totaljobs group

I loved the vibe of this event. It was intimate, relaxed, and collegial. Other industry events I have been to are much more formal which makes it difficult to strike up conversation. Run, don't walk, to the next opportunity to attend a Digiday event.

— vp director of analytics, Momentum Worldwide

Very well organized event with knowledgable and engaging speakers!

— digital ad ops manager, ESPN

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