Television’s march toward a new type of advertising is accelerating. While it’s more advanced than ever, challenges with measurement, inventory limitations and a complicated sales environment still plague ad buyers.
At the Digiday Future of TV Summit LIVE, we'll bring together top brand and agency executives virtually to discuss the evolution of television advertising and how leaders in the industry are making their TV investments work. Join us for valuable insights into everything from where they're investing to the technology they're using to make it more efficient.
What’s included with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A Digiday Future of TV Guide packed with key takeaways from the week,
practical tips, on-demand sessions, full presentations and much more
Submit your info to be contacted about opportunities to sponsor, receive a complimentary brand and agency pass and speak at this event and others like it.
Thursday, November 19 (Times are local: America/New York)
12:00 p.m.Opening Remarks and Key Trends
Welcome to the Future of TV Summit LIVE, we will start by going over some key trends in the industry.
12:15 p.m.Who Owns OTT?
As traditional TV blends with digital video within connected TV, agencies are faced with deciding if/how to reorganize themselves to manage the convergence. In this session we’ll discuss how advertisers are redirecting money given the uncertainty around programming, and the move toward audience-based buying.
12:40 p.m.Session with Vevo
12:55 p.m.The Future of Fan and Consumer Experiences has Everything - and Nothing - To Do with Linear TV
Linear broadcast advertising has always served as a main avenue for entertainment property promotion. But as audiences have fragmented, linear’s reach too has weakened. Traditional show promotion, as we knew it, is out. In its place, brands and advertisers are embracing risk-taking ad units that deliver better and more engaging fan experiences. Fans win, brands win.
In this session, Digiday’s Tim Peterson talks with AMC Networks’ Trina Pepe along with GLOW’s Mike Molnar, to discuss key learnings from their joint approach leaning into AR and how it brought new life to a linear-based strategy. Learn what the pandemic’s unique role in adopting QR codes on a mass scale has to do with it. And how brands can offer both a sense of togetherness, and escape, to viewers from their living rooms.
1:15 p.m.Session with IAS
1:30 p.m.The Measurements that Matter
The GRP is a relic of TV advertising’s past. In this session, a measurement expert will detail how advertisers are changing how they evaluate their campaigns.
1:50 p.m.Session with Unruly
2:05 p.m.Automating TV Advertising
The programmatic pipes are being plugged into the TV screen. In this session, an ad buyer will lay out of the state of TV and streaming ad automation.
Friday, November 20 (Times are local: America/New York)
12:00 p.m.Welcome Back
12:05 p.m.Keeping Audiences Engaged
Newer entrants to the streaming space (i.e., Disney+, HBO Max and Peacock) have led to further fragmentation of video viewing time by consumers. Join us for a discussion about key areas advertisers must focus on in order to connect with their audiences and keep them engaged with their brands.
12:25 p.m.Session with PubMatic
12:40 p.m.How Brands Must Sound In and Out of Crisis
A brand’s sound has the power to elicit both positive and negative emotional responses from consumers. Global sonic studio, Man Made Music, with research partners, Sentient Decision Science, conducted a study of brand sounds to test whether a major cultural and societal shift, such as the pandemic, could affect perception of a brand and help or hinder its emotional appeal. Hear Man Made Music President, Lauren McGuire share key takeaways for advertisers from the research, including how brands can — and should — adapt as public sentiment changes.
1:00 p.m.Session with Xandr
1:15 p.m.Smarter Ads on the Dumb Box
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. In this session, hear how advertisers are incorporating data in their campaigns.
1:35 p.m.Session with Cadent
1:50 p.m.What the Pandemic Has Taught TV Buyers
In the last 8 months, ad buyers have been flipped on their heads. From the uncertainty around programming, to brands needing more transparency in buys, to data taking the main focus. In this session, hear what this agency exec has learned throughout the pandemic in order to keep strategies afloat as we head into 2021.
Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.
I really appreciated that this all could be done virtually...I was able to gain very valuable insights from Digiday without the travel wear and tear.
— Digital Director, Mindshare
Great cadence of information and sessions -- highly recommend
— Senior Principal Product Manager, AT&T
This is truly one of the best conferences I've ever attended.
— Digital Marketing Manager, Bojangles'
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