This year was set to be a tipping point for the television and streaming industry. And so it has been. The coronavirus crisis has accelerated the shift to streaming among audiences, media companies and advertisers. It has catalyzed other changes as well, from a heightened demand for flexibility among advertisers to an increased fragmentation of attention among audiences.

At the Digiday Future of TV Summit LIVE, we’ll bring together brand and agency executives for an online discussion on the evolution of TV and streaming advertising and how leaders in the industry are adapting to the changed and still-changing landscape. Join us for exclusive insights and new connections to keep you ahead.

What’s included with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A Digiday Future of TV Guide packed with key takeaways from the week,
practical tips, on-demand sessions, full presentations and much more

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Speakers

  • Talia Arnold
    HEAD OF STRATEGY
    EXVERUS
  • Sarah Canderday
    SENIOR BUSINESS DEVELOPMENT director, CTV
    INTEGRAL AD SCIENCE
  • Sarah Elliott
    VP, GLOBAL PRODUCT MARKETING
    INTEGRAL AD SCIENCE
  • Jesse Judelman
    SVP, SALES
    VEVO
  • Cara Lewis
    EVP, VIDEO INVESTMENT
    DENSTU
  • Lauren McGuire
    PRESIDENT
    MANMADEMUSIC
  • Mike Molnar
    MANAGING PARTNER
    GLOW AGENCY
  • Trina Pepe
    VP, INGEGRATED MARKETING
    AMC
  • Jamie Power
    CHIEF DATA OFFICER
    CADENT
  • Holly Rae
    VP OF PRODUCT, TV PLATFORM
    XANDR
  • Karina Rhem
    OFFLINE MEDIA MANAGER
    RO
  • Terence Scroope
    VP, INSIGHTS
    UNRULY
  • Matt Sweeney
    CHIEF INVESTMENT OFFICER
    GROUPM
  • Catherine Warburton
    EVP, CHIEF INVESTMENT OFFICER
    360i
  • Steven Woolway
    EVP, BUSINESS DEVELOPMENT
    DOUBLEVERIFY
  • Andrea Zapata
    VP, WEST COAST SALES
    VEVO

Agenda

Thursday, November 19 (Times are local: GMT-0500)

  • 12:00 p.m.
    Opening Remarks and Key Trends

    Welcome to the Future of TV Summit LIVE, we will start by going over some key trends in the industry. 

    • Tim Peterson

      SENIOR MEDIA EDITOR

      DIGIDAY

  • 12:15 p.m.
    Who Owns OTT?

    As traditional TV blends with digital video within connected TV, agencies are faced with deciding if/how to reorganize themselves to manage the convergence. In this session we’ll discuss how advertisers are redirecting money given the uncertainty around programming, and the move toward audience-based buying.

    • Cara Lewis

      EVP, VIDEO INVESTMENT

      DENSTU

    Moderator
    Tim Peterson
  • 12:40 p.m.
    The Future of TV Audiences: Strategies to Win TV in 2021 with Vevo

    In a year like never before, entertainment pillars that were once guaranteed, such as Live Sports, News and Scripted programming, are now facing a different reality, and will continue to through 2021. However, brand marketers still need to reach and engage with audiences where and how they are consuming content. CTV engagement is surging, so too is the consumption of premium music video. Here are strategies all brand marketers need when it comes to leveraging the unique power of music videos on CTV.

    • Andrea Zapata

      VP, WEST COAST SALES

      VEVO

    • Jesse Judelman

      SVP, SALES

      VEVO

  • 12:55 p.m.
    The Future of Fan and Consumer Experiences has Everything - and Nothing - To Do with Linear TV

    Linear broadcast advertising has always served as a main avenue for entertainment property promotion. But as audiences have fragmented, linear’s reach too has weakened. Traditional show promotion, as we knew it, is out. In its place, brands and advertisers are embracing risk-taking ad units that deliver better and more engaging fan experiences. Fans win, brands win.

    In this session, Digiday’s Tim Peterson talks with AMC Networks’ Trina Pepe along with GLOW’s Mike Molnar, to discuss key learnings from their joint approach leaning into AR and how it brought new life to a linear-based strategy. Learn what the pandemic’s unique role in adopting QR codes on a mass scale has to do with it. And how brands can offer both a sense of togetherness, and escape, to viewers from their living rooms.

    • Mike Molnar

      MANAGING PARTNER

      GLOW AGENCY

    • Trina Pepe

      VP, INGEGRATED MARKETING

      AMC

    Moderator
    Tim Peterson
  • 1:15 p.m.
    As Seen on CTV

    CTV adoption has skyrocketed leaving the industry to scramble for measurement and verification solutions to satisfy the growing demand. But verification and measurement on CTV isn’t as easy as seems - join IAS for a session on where we’re at, where we’re going and what you can do to help get us there.

    • Sarah Canderday

      SENIOR BUSINESS DEVELOPMENT DIRECTOR, CTV

      INTEGRAL AD SCIENCE

    • Sarah Elliott

      VP, GLOBAL PRODUCT MARKETING

      INTEGRAL AD SCIENCE

  • 1:30 p.m.
    What Needs to Change for the Future of TV Advertising

    The TV and streaming advertising industry has been in a period of transformation for years. Long enough that TV advertising’s future feels just out of reach from becoming the present. In this session, an agency executive will break down what needs to happen in order for the future of TV to avoid becoming the new “Year of Mobile.”

    • Matt Sweeney

      CHIEF INVESTMENT OFFICER

      GROUPM

    Moderator
    Tim Peterson
  • 1:50 p.m.
    How Can Advertisers Succeed in the Wake of the COVID-19 Pandemic?

    Video advertising platform, Unruly in conjunction with Tremor Video, both part of Tremor International, conducted several surveys this past year to understand US consumer attitudes and consumption habits around connected TV (CTV) since the pandemic outbreak. Join Tremor International's VP of Insights, Terence Scroope, in this session to learn more about how advertisers can tap into current CTV opportunities in the US. 

    • Terence Scroope

      VP, INSIGHTS

      UNRULY

  • 2:05 p.m.
    How Digital-Native Advertisers are Buying TV and Streaming

    The TV screen is no longer the sole domain of big-budget brands. Digital-native advertisers, including DTC companies, are increasingly spending their ad dollars on streaming and even traditional TV. In this session, hear an agency executive explain how this emerging base of advertising is approaching TV.

    • Talia Arnold

      HEAD OF STRATEGY

      EXVERUS

    Moderator
    Tim Peterson
  • 2:25 p.m.
    Video Everywhere: Realizing the CTV/OTT Opportunity

    Addressable TV – in particular CTV – represents one of the biggest opportunities in advertising today. The appeal of CTV to advertisers is clear when one considers the fast growth of CTV audiences, the measurability of digital video, and the appeal of sight, sound and motion on the living room’s biggest screen.

    That said, the lines between TV and Digital Video have become increasingly blurred.There is much hype about budgets shifting from linear TV to addressable TV, inclusive of CTV and OTT.  With this comes an expectation of granular measurement and decisioning across all video channels. But what does this brave new world really look like and what will it take to get there? In this session, Steve Woolway, DoubleVerify’s EVP of business development will dive into what the future of CTV quality and performance measurement will look like.

    • Steven Woolway

      EVP, BUSINESS DEVELOPMENT

      DOUBLEVERIFY

Friday, November 20 (Times are local: GMT-0500)

  • 12:00 p.m.
    Welcome Back
    • Jim Cooper

      EDITOR-IN-CHIEF

      DIGIDAY

  • 12:05 p.m.
    How the Upfront Has Changed

    In this session hear from Catherine Warburton of 360i as she discusses how the upfront has changed, and how the advance purchase of inventory changes with CTV.

    • Catherine Warburton

      EVP, CHIEF INVESTMENT OFFICER

      360i

    Moderator
    Jim Cooper
  • 12:25 p.m.
    Give the People What they Want: Optimizing OTT in 2021

    With the year to come likely to be a big one for programmatic OTT, what can content creators and advertisers do to maximize engagement and revenue? What can technology solutions like header bidding do to bring engagement, ROI, and better experiences to OTT advertising? In this session, hear from Craig Berlingo, product lead for OTT and CTV at PubMatic, as he highlights research and best practices to bring the buy- and sell-sides together to create value for the industry and for consumers.

    • Craig Berlingo

      PRODUCT LEAD, CTV & OTT

      PUBMATIC

  • 12:40 p.m.
    How Brands Must Sound In and Out of Crisis

    A brand’s sound has the power to elicit both positive and negative emotional responses from consumers. Global sonic studio, Man Made Music, with research partners, Sentient Decision Science, conducted a study of brand sounds to test whether a major cultural and societal shift, such as the pandemic, could affect perception of a brand and help or hinder its emotional appeal. Hear Man Made Music President, Lauren McGuire share key takeaways for advertisers from the research, including how brands can — and should — adapt as public sentiment changes.

    • Lauren McGuire

      PRESIDENT

      MANMADEMUSIC

    Moderator
    Jim Cooper
  • 1:00 p.m.
    Reimagining TV Advertising

    Recent years have brought an evolution of TV marketplace needs and in today’s crowded market, buyers and sellers need a single user interface to submit and respond to RFPs, an automated workflow for transactions, and unified reach and reporting. During this session, Xandr’s Holly Rae will discuss how these needs have led to the increased adoption of Data-Driven Linear across the entire ecosystem and what lays ahead for Advanced TV in the future.

    • Holly Rae

      VP OF PRODUCT, TV PLATFORM

      XANDR

  • 1:15 p.m.
    Covid-19’s Impact on Audience Engagement

    Covid has changed everyday life in many ways – including how audiences are consuming linear TV and CTV. In this session, Karina Rhem, Offline Media Manager at Ro, will discuss how Covid has impacted viewing habits, and how key areas advertisers must now focus on in order to connect with their audiences and keep them engaged with their brands.

    • Karina Rhem

      OFFLINE MEDIA MANAGER

      RO

    Moderator
    Jim Cooper
  • 1:35 p.m.
    Best Practices For Identity Management In Cross-Channel TV

    What can marketers do with an identity graph? Cadent Chief Data Officer Jamie Power will talk through the importance of efficiency, effectiveness and reach in a cross-channel television campaign, and why an identity graph at the core is critical. 

    • Jamie Power

      CHIEF DATA OFFICER

      CADENT

  • 1:50 p.m.
    Key Takeaways

    In the last 8 months, ad buyers have been flipped on their heads. From the uncertainty around programming, to brands needing more transparency in buys, to data taking the main focus. In this session, hear what this agency exec has learned throughout the pandemic in order to keep strategies afloat as we head into 2021.

    • Jim Cooper

      EDITOR-IN-CHIEF

      DIGIDAY

Attendees

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I really appreciated that this all could be done virtually...I was able to gain very valuable insights from Digiday without the travel wear and tear.

— Digital Director, Mindshare

Great cadence of information and sessions -- highly recommend

— Senior Principal Product Manager, AT&T

This is truly one of the best conferences I've ever attended.

— Digital Marketing Manager, Bojangles'

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