Connecting the dots: The toolkit of a modern content marketer

Content marketing has grown up. As the age of “sponsored posts” comes to a close and platforms like Facebook continue to make it harder for brands to reach audiences, brands are facing a new host of challenges when it comes to producing and disseminating their content. Join us at the Digiday Content Marketing Summit to discuss how a modern brand evolves its toolkit for the future.

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Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

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Speakers

  • Marc Battaglia
    EXECUTIVE CREATIVE director, GLOBAL CREATIVE AND CONTENT MARKETING
    MARRIOTT INTERNATIONAL
  • Lisa Chudnofsky
    HEAD OF CONTENT AND CUSTOMER ENGAGEMENT
    THE VITAMIN SHOPPE
  • Nilukshi De Silva
    director OF DIGITAL MARKETING
    URBAN DECAY COSMETICS
  • Gina Garrubbo
    PRESIDENT & CEO
    NATIONAL PUBLIC MEDIA
  • Karen Hart
    VP OF CREATIVE
    REACH AGENCY
  • Laurin Hicks
    director OF DIGITAL MEDIA
    BENEFIT COSMETICS
  • Toni Jones
    HEAD OF CONTENT STRATEGY & OPERATIONS
    GROUPON
  • Jen Jordan
    EXECUTIVE PRODUCER, CONTENT
    BABBEL
  • Quinn Kelsey
    PR AND COMMUNICATIONS MANAGER
    CHIPOTLE
  • Belen Pamukoff
    BRAND director, TECATE AND TECATE LIGHT
    HEINEKEN USA
  • Lisa Peyton
    GLOBAL SOCIAL AND IMMERSIVE MEDIA STRATEGIST
    INTEL
  • Thai Randolph
    EVP & GENERAL MANAGER, LAUGH OUT LOUD NETWORK
    LIONSGATE
  • Eileen Rivera
    SR. director OF PRODUCTION
    FANDANGO
  • David Schottenstein
    CEO
    PRIVE REVAUX
  • Ty Shay
    CMO, NORTON LIFELOCK
    SYMANTEC
  • Rob Schutz
    CO-FOUNDER & CRO
    ROMAN
  • Lauren Stafford Webb
    HEAD OF GLOBAL CORPORATE MARKETING
    INTUIT
  • Brian Zweig
    SVP, PARTNERSHIPS
    SOCIAL NATIVE

Agenda

Monday, August 6

  • 1:00 p.m.
    Registration Desk Opens
  • 2:00 p.m.
    Town Hall

    Brands only.

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 2:30 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers.

    2:30 p.m. - Social Native

    • Brian Zweig

      SVP, PARTNERSHIPS

      SOCIAL NATIVE

  • 3:00 p.m.
    Welcome Remarks & State of the Industry
  • 3:10 p.m.
    Marketing a Modern Beer Brand

    The beer business is historically a male-dominated industry, but Heineken is changing that. In June, the brewer announced the first female CEO to lead a major U.S. beer supplier. The company now counts four female executives in their C-Suite. Belen Pamukoff, who has worked in the alcohol business since 2002, will discuss the internal changes happening within the company and what it's like to lead a masculine brand like their Mexican growth-engine, Tecate.

    • Belen Pamukoff

      BRAND DIRECTOR, TECATE AND TECATE LIGHT

      HEINEKEN USA

  • 3:40 p.m.
    Dialog with NPR
  • 4:00 p.m.
    Performance Storyteling

    Ty Shay walks us through a proprietary approach to modern marketing uniting analytics and creative for both business growth and brand building.

    • Ty Shay

      CMO, NORTON LIFELOCK

      SYMANTEC

  • 4:20 p.m.
    Hiring for the Right Content

    More and more brands are discussing content newsrooms -- fast-paced departments within companies that operate like editorial operations. In this session, we’ll learn how brands hire the right talent for content creation.

    • Toni Jones

      HEAD OF CONTENT STRATEGY & OPERATIONS

      GROUPON

  • 4:40 p.m.
    Networking Break
  • 4:55 p.m.
    When in Roman: Using Digital and Offline Media to Market ‘Taboo’ Products

    Roman is the direct-to-consumer men’s health company tackling erectile dysfunction in a different way. At only 7 months old, Roman isn’t just relying on e-commerce growth tactics. Join Rob Schutz, co-founder and CRO for Roman, as he discusses why startups shouldn’t overlook traditional advertising, the challenges of marketing a taboo subject and how digital and traditional media work in harmony.

    • Rob Schutz

      CO-FOUNDER & CRO

      ROMAN

  • 5:15 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that brands face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    Video
    ROI / Influencers / Social Strategy
    Internal organization
    Platforms

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP brand delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:30 p.m.
    Dinner with Strangers

    Don't have dinner plans? Digiday has made a group reservation at Tavern on the Square located in Lionshead Village. It's right at the base of the mountain next to Eagle Bahn Gondola. You'll want to try one of their most famous dishes, Fork & Knife Brisket BLT, or their Bison Steak Chili. These will not disappoint. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Head into Vail Village following dinner. Red Lion is the place to be, and you'll be sure to want to try one of their classic cocktails. So head on over for music and fun. Costs at your own expense.

Tuesday, August 7

  • 7:00 a.m.
    Morning Yoga

    Start your day off with a morning yoga session overlooking the mountains. All equipment is provided and sign up at the registration desk.

  • 8:00 a.m.
    Registration Reopens & Breakfast Served
  • 9:00 a.m.
    Town Hall

    Brands only.

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:30 a.m.
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers.

  • 10:00 a.m.
    Welcome Back
  • 10:05 a.m.
    How Intel is Driving Clicks

    Intel is positioning itself as the future of AI and VR technology. Hear from Lisa Peyton, global social and immersive media strategist at Intel, as she walks us through the company's content-heavy social strategy and how they are using a breadth of content channels to establishing their brand in a landscape defined by change and innovation.

    • Lisa Peyton

      GLOBAL SOCIAL AND IMMERSIVE MEDIA STRATEGIST

      INTEL

  • 10:25 a.m.
    Content is People: Growing and Motivating a High-Performing Content Team

    Whether you are a manager of a content team, an executive who knows content is important, or someone pursuing a career in content, knowing the ins and outs of hiring and curating the correct content team is crucial. Throughout this chat, Jen Jordan, the executive producer of content at Babbel, will walk you through how they hire the right people and promote creativity at Babbel.

    • Jen Jordan

      EXECUTIVE PRODUCER, CONTENT

      BABBEL

  • 10:45 a.m.
    Creating a Content-Driven Brand

    More and more brands are discussing content newsrooms -- fast-paced departments within companies that work like editorial operations. In this session, one brand will discuss the challenges of hiring the right talent for content creation, and strategies brands can employ to find the best fit.

    • Thai Randolph

      EVP & GENERAL MANAGER, LAUGH OUT LOUD NETWORK

      LIONSGATE

    • Austin Schumacher

      HEAD OF CULTURE & ENTERTAINMENT

      LYFT

  • 11:05 a.m.
    Sponsored Session
  • 11:15 a.m.
    Coffee Break
  • 11:30 a.m.
    The Future of Content ROI

    In the post-Facebook era, disseminating content is getting harder and harder. That means brands have to rethink how they organize internally for content distribution, and find smarter (and resource-light) ways to distribute the content they create. Hear from David Schottenstein, CEO of Privé Revaux, on how they did it.

    • Lisa Chudnofsky

      HEAD OF CONTENT AND CUSTOMER ENGAGEMENT

      THE VITAMIN SHOPPE

  • 11:50 a.m.
    The Future of Video

    Video is projected to claim more than 80 percent of all web traffic by 2019, and video content, when done right, improves how customers think of your brand. In this session, Eileen Rivera, senior director of production at Fadango, will talk about how you can make the most out of video and share her tips on setting up an in-house video studio.

    • Eileen Rivera

      SR. DIRECTOR OF PRODUCTION

      FANDANGO

  • 12:10 p.m.
    Sponsored Session
  • 12:25 p.m.
    My Influencers, My Self

    Influencer marketing has grown up: savvy brands now use a variety of techniques to find the right influencers and create long-term relationships with them -- and measure their success more critically. Listen in as one brand discusses what an ideal influencer-brand relationship looks like.

    • Nilukshi De Silva

      DIRECTOR OF DIGITAL MARKETING

      URBAN DECAY COSMETICS

  • 12:45 p.m.
    Lunch Served
  • 12:45 p.m.
    360 Workshop with True Anthem
  • 2:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Or you can participate in one of the suggestions below:

    Take a gondola ride up the mountain to take in the views. We'll provide discounted tickets so you can check out Vail's summertime beauty. At the top of the mountain, you'll be able to enjoy a full restaurant, bar, hiking and adventure courses for those looking for some excitement. Or you can head over to Vail Brewing Company located in Vail Village where there's plenty of outdoor seating. We recommend trying one of their beer flights since there are just too many good choices.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    In case you missed any 8-Minute Meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 9:00 p.m.
    After-Hours Hangout

    Meet up with new connections at Red Lion in Vail Village. We highly recommend Red Lion's live entertainment on Tuesday's. Costs are at your own expense.

Wednesday, August 8

  • 8:30 a.m.
    Breakfast
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    The Real Time Quick Win

    Learn to identify your influencers and audiences online, listen for an opportunity to engage and activate teams to come up with clever and authentic ways to harness this, all for free. Hear from Quinn Kelsey of Chipotle as she discusses all of this and more, including how you can mitigate potential crises, and get your organization to not stay so guarded in their traditional lanes.

    • Quinn Kelsey

      PR AND COMMUNICATIONS MANAGER

      CHIPOTLE

  • 9:55 a.m.
    The Real World

    As ways to reach the consumer continue to proliferate and fragment, it’s imperative for marketers to not only use those channels to say what the brand is about, but prove that brand promise in its behavior and actions in the real world. Hear how one brand's marketing team is using real-world activations to make its content marketing sing.

    • Lauren Stafford Webb

      HEAD OF GLOBAL CORPORATE MARKETING

      INTUIT

  • 10:15 a.m.
    Sponsor Session
  • 10:30 a.m.
    The Platform World

    In the post-Facebook era, disseminating content is getting harder and harder. That means brands have to rethink how they organize internally for content distribution, and find smarter (and resource-light) ways to distribute the content they create. Hear from David Schottenstein, CEO of Privé Revaux, on how they did it.

    • David Schottenstein

      CEO

      PRIVE REVAUX

  • 10:50 a.m.
    Using Content to Create Community

    In the post-Facebook era, brands with strong consumer communities are poised to win. Great editorially driven content can be the way to make it happen. Hear how brands are using content as a tool to drive engaged communities.

    • Marc Battaglia

      EXECUTIVE CREATIVE DIRECTOR, GLOBAL CREATIVE AND CONTENT MARKETING

      MARRIOTT INTERNATIONAL

    • Karen Hart

      VP OF CREATIVE

      REACH AGENCY

  • 11:10 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 11:30 a.m.
    5 Things We've Learned

Activities

  • Monday
    8 P.M. Dinner with Friends

    Don't have dinner plans? Digiday has made a group reservation at Tavern on the Square located in Lionshead Village. It's right at the base of the mountain next to Eagle Bahn Gondola. You'll want to try one of their most famous dishes, Fork & Knife Brisket BLT, or their Bison Steak Chili. These will not disappoint. Sign up at the summit registration desk. Costs are at your own expense.

    9:30 P.M. After Hours Hangout

    Head into Vail Village following dinner. Red Lion is the place to be, and you'll be sure to want to try one of their classic cocktails. So head on over for music and fun. Costs at your own expense.

  • Tuesday
    7 A.M. Morning Yoga

    Start your day off with a morning yoga session overlooking the mountains. All equipment is provided and sign up at the registration desk.

    2 P.M. Afternoon Suggestions

    Take a gondola ride up the mountain to take in the views. We'll provide discounted tickets so you can check out Vail's summertime beauty. At the top of the mountain, you'll be able to enjoy a full restaurant, bar, hiking and adventure courses for those looking for some excitement. Or you can head over to Vail Brewing Company located in Vail Village where there's plenty of outdoor seating. We recommend trying one of their beer flights since there are just too many good choices.

    9:00 P.M. After Hours Hangout

    Meet up with new connections at Red Lion in Vail Village. We highly recommend Red Lion's live entertainment on Tuesday's. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

I really enjoyed the volume of speakers from diverse industries. I left feeling inspired.

— Overstock.com, Director, Strategic Initiatives

Both informative and innovative, the Digiday Content Marketing Summit provided clarity and confidence in our current direction, while also delivering a roadmap for future planning.

— Ski Utah, Director of Sales and Media

The group of people Digiday brings together for summits are incredible, inspiring and insightful. It’s exciting to come together as like-minded individuals and be able to work through similar struggles.

— Cleobella, Marketing and Ecommerce Manager

Vail Marriott Mountain Resort
715 W Lionshead Circle
Vail, Colorado 81657

 

Please note the Vail Marriott is currently full, please book your stay at Evergreen Lodge Hotel through this link. Evergreen Lodge is located a half mile from the Marriott, at 250 South Frontage Road near Lionshead Village.

To book a discounted shuttle to & from the airport, up to Vail, please use this link to reserve with Colorado Mountain Express.

Contact Us

More Information

For speaking opportunities:

Apply here

VIP Opportunities

Are you a brand executive? You could be eligible for a complimentary VIP pass to the Digiday Content Marketing Summit

Apply here

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