The long road to control

For brand marketers, the most difficult thing about their jobs is how much they’ve changed. Over the past few years, the industry has undergone a seismic shift. The rise of direct-to-consumer brands has created new competition, and new ways of marketing. Platforms are growing in capabilities, but remain uncertain partners. And more companies are trying to do more themselves, insourcing certain agency capabilities and equipping their teams to do more.

Join us at the Digiday Brand Summit to discuss what it really takes to take back control: We’ll talk about measurement, fraud, partnerships and frenemies, and hear from executives about their own challenges and opportunities as they build brands for the future.

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Speakers

  • Chris Costello
    SENIOR director OF MARKETING RESEARCH
    KENSHOO
  • Charles Gabriel
    CHIEF REVENUE OFFICER
    FIRST MEDIA
  • Lee Glandorf
    HEAD OF COMMUNICATIONS
    TRACKSMITH
  • Jason Kleinman
    GM BRANDED CONTENT
    TRIPLELIFT
  • Joanna Lee
    VP OF GLOBAL BRAND MARKETING
    WEWORK
  • Billy Levy
    CO-FOUNDER & PRESIDENT
    SLANG
  • JT Marino
    CO-FOUNDER
    TUFT & NEEDLE
  • Heather McIntyre
    SR MANAGER, MEDIA RELATIONS
    DUNKIN' BRANDS
  • Peter Miller
    CO-FOUNDER & CEO
    SLANG
  • Megan Monaghan
    director OF BRAND STRATEGY
    VISIBLE
  • Rich Narasaki
    VP, BRAND MARKETING
    CARBON
  • Kevin O’Dell
    CTO
    STRATIFYD
  • Cameron Peebles
    CMO
    INMARKET
  • Jayne Pimentel
    SR DIR, GROWTH MARKETING
    DRAFTKINGS
  • Eric Prock
    BRAND STRATEGIST
    MICROSOFT NEWS
  • Karen Schnelwar
    VP, GLOBAL BRAND STRATEGY AND MARKETING
    OXO
  • Arielle Shine
    SENIOR MANAGER, BRAND MARKETING
    HELLO FRESH
  • Shiv Singh
    AUTHOR
  • Debbie Sorich
    SALES director
    GUMGUM
  • Matt Wurst
    MANAGING director, North America
    WEBEDIA

Agenda

Monday, July 15

  • 1:30 p.m.
    Registration Desk Opens
    Silverado East Foyer
  • 2:00 p.m.
    Opening Remarks & State of the Industry
    Silverado Ballroom
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 2:10 p.m.
    A Shifting Landscape

    The brand landscape is changing drastically. Hear from advisor and author, Shiv Singh as he explains how the narrative has changed in line with the times, how brands are tackling digital transformation and all the initiatives that are being tested to inject brands with new life.

    • Shiv Singh

      AUTHOR

    Moderator
    Shareen Pathak
  • 2:30 p.m.
    Building Trust in the Age of Misinformation

    As the credibility of journalists, publishers and the media industry are being questioned and existing business models are under attack, people are struggling to find sources of news and information they can trust. Hear how one of the largest online news providers in the world has built a brand that readers can trust through premium content partnerships, a unique mix of human + AI assisted curation and a relentless focus on equitable growth for the entire ecosystem.

    • Eric Prock

      BRAND STRATEGIST

      MICROSOFT NEWS

  • 2:50 p.m.
    Networking Break
    Silverado Ballroom Foyer
  • 3:05 p.m.
    CPG for THC
    Silverado Ballroom

    Slang Worldwide, a leader in branded cannabis and CBD products, talks business. Hear from co-founders Billy Levy and Peter Miller as they walk us through their strategy in building a massive CPG brand in this exciting new product area.

    • Billy Levy

      CO-FOUNDER & PRESIDENT

      SLANG

    • Peter Miller

      CO-FOUNDER & CEO

      SLANG

    Moderator
    Kristina Monllos
  • 3:25 p.m.
    Does Your Brand Meet Your Customers' Expectations?

    When structured and unstructured data collide, an impossibly large dataset is created. How can marketers tap into this massive amount of information and find insights to help drive brand awareness, product improvement, and customer satisfaction? The solution: AI, which allows for true self-service in a world of big data. Hear from Stratifyd as they walk us through triumphs and missteps, and success stories.

    • Kevin O’Dell

      CTO

      STRATIFYD

  • 3:35 p.m.
    First to Market: What Innovative DTC Brands Know

    The disruptors of modern marketing and retail have learned the importance of acting on an opportunity versus reacting to competition. This session will focus on the importance of finding white space in the market and running with a big idea before crowding sets in and learnings on what happens once it does.

    • JT Marino

      CO-FOUNDER

      TUFT & NEEDLE

    Moderator
    Kristina Monllos
  • 4:00 p.m.
    Town Hall
    Vintner's Court

    Brands only. 

    Time to talk challenges. Join us for a discussion on the top challenges brand marketers are currently facing.

  • 4:30 p.m.
    Sandbox Presentations

    These rapid-fire sessions introduce VIP brand executives to technology providers and agencies.

    4:35 p.m. - First Media

    4:45 p.m. - Webedia

    4:55 p.m. - Social Native

    • Charles Gabriel

      CHIEF REVENUE OFFICER

      FIRST MEDIA

    • Matt Wurst

      MANAGING DIRECTOR, NORTH AMERICA

      WEBEDIA

    • Todd Gallet

      DIRECTOR, CLIENT PARTNERSHIPS

      SOCIAL NATIVE

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that brand marketers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    In-housing/agencies

    Data & measurement

    Platforms

    • Arielle Shine

      SENIOR MANAGER, BRAND MARKETING

      HELLO FRESH

  • 5:45 p.m.
    VIP Welcome Reception
    Fairway Deck

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP brand marketers with innovative technology platforms, agencies and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    First Media Cocktail Reception
    Mansion Garden

    Continue networking with cocktails provided by First Media.

     

    Open to all. 

  • 8:00 p.m.
    Dinner with Strangers
    The Grill - located in the hotel

    Don't have dinner plans? Join fellow attendees for a casual meal at The Grill, located within the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Mansion Bar - located in the hotel

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs at your own expense.

Tuesday, July 16

  • 7:15 a.m.
    Morning Yoga
    Mansion Garden

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:30 a.m.
    Registration Reopens & Breakfast Served
    Fairway Deck
  • 9:00 a.m.
    Town Hall: Digiday+ Research
    Vintner's Court

    We've gathered research from participants on key issues around brand marketing. In this session, we'll have an honest discussion about these findings.

  • 9:30 a.m.
    Sandbox Presentations

    InMarket- 9:30 A.M

    • Cameron Peebles

      CMO

      INMARKET

  • 10:00 a.m.
    Welcome Back
    Silverado Ballroom
  • 10:05 a.m.
    Keeping Pace

    Tracksmith relies on determination, community, and empowerment. Hear from Lee Glandorf as she explains how their content strategy keeps their brand moving forward while maintaining their overall authenticity and brand voice.

    • Lee Glandorf

      HEAD OF COMMUNICATIONS

      TRACKSMITH

  • 10:25 a.m.
    State of the Industry with Kenshoo
    • Chris Costello

      SENIOR DIRECTOR OF MARKETING RESEARCH

      KENSHOO

  • 10:35 a.m.
    Shifting Social Strategies

    With fake followers on the out and Twitter purging bots from their platform, brands must be cognizant of how they are represented online. Hear from Lauren Longenecker of Stoli as she shares how they've revamped their social media strategy with Instagram at the front.

    • Lauren Longenecker

      SENIOR BRAND MANAGER

      STOLI VODKA

  • 10:55 a.m.
    Networking Break
    Silverado Ballroom Foyer
  • 11:10 a.m.
    One Team, One Dream: How to Holistically Scale an Evolving Brand
    Silverado Ballroom

    As a former professional soccer player turned marketer, Jayne Pimentel—senior director of growth marketing at DraftKings—has learned a thing or two about teamwork during her career. With DraftKings, a leading sports technology and entertainment company, expanding beyond its daily fantasy sports origins to enter the multi-billion dollar and recently legalized U.S. betting industry, Jayne and her team have been nimble to adapt, democratize and scale. This session will offer a glimpse behind the curtain of DraftKings’ marketing mix as a brand at the forefront of an experiential evolution for American sports fans.

    • Jayne Pimentel

      SR DIR, GROWTH MARKETING

      DRAFTKINGS

  • 11:30 a.m.
    A Crystal Clear Approach to Visual Marketing

    Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of marketers believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. Here's how technologies like computer vision and image recognition can be leveraged to elevate your brand.

    • Debbie Sorich

      SALES DIRECTOR

      GUMGUM

  • 11:40 p.m.
    How to Build a Next-Gen Brand

    Carbon, a digital manufacturing startup that's making waves with next-gen product innovations it enables for brands that include Adidas, Ford and Riddell, among others, is poised to become synonymous with performance and protection. In this session Rich Narasaki will share actionable insights on bold brand building to help company founders and marketing leaders build awareness for their products and brands.

    • Rich Narasaki

      VP, BRAND MARKETING

      CARBON

  • 12:00 p.m.
    Workshop with TripleLift
    • Jason Kleinman

      GM BRANDED CONTENT

      TRIPLELIFT

  • 12:15 p.m.
    Lunch
    Fairway Deck
  • 1:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. We recommend taking a 10 minute Uber ride to Andretti Winery to enjoy some of Mario Andretti's wines in a quiet, old world setting. Enjoy the afternoon off and we’ll see you back in the evening. Costs at your own expense.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

    In-housing/agencies

    Data & measurement

    Platforms

    • Arielle Shine

      SENIOR MANAGER, BRAND MARKETING

      HELLO FRESH

  • 6:00 p.m.
    8-Minute Meetings
    Fairway Deck

    By invitation only.

    The 8-minute business meetings connect participants with innovative technology platforms and agency executives. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
    Outside Grove

    Continue networking with cocktails.

    Open to all.

  • 8:00 p.m.
    Dinner with Friends
    Basalt Napa

    Join new friends for a casual meal at Basalt, located at 790 Main Street in Napa, CA. The restaurant is a 10 minute Uber ride from the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

     

  • 9:30 p.m.
    After-Hours Hangout
    Mansion Bar - located in the hotel

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs at your own expense.

Wednesday, July 17

  • 9:00 a.m.
    Breakfast Served
    Fairway Deck
  • 9:30 a.m.
    Welcome Back
    Silverado Ballroom
  • 9:30 a.m.
    Disrupting the System

    For years, the multi billion dollar telecommunications and wireless sector has relied on the same old empty promises, confusing billing systems, contracts, and the hassles that come with any form of customer service.

    Enter: Visible. A company built on simplicity and accessibility, and one that promises to fundamentally change our experience with phone service. Built under one of the worlds largest carriers, Verizon, Visible is defining a new path for direct to consumer. Hear from Visible's Director of Brand Strategy, Megan Monaghan, on how Visible fits in with its parent company, and why this new brand in telco has been identified by many as a challenger to the wireless industry.

    • Megan Monaghan

      DIRECTOR OF BRAND STRATEGY

      VISIBLE

  • 9:50 a.m.
    The Evolution of a Brand

    A great brand is many things. For The We Company, this means starting off with one idea, building a vast audience, and then expanding. Hear from Joanna Lee as she outlines what it has taken for The We Company to grow from a co-working space into a multi-touch point brand while maintaining it's overall identity and community-first attitude.

    • Joanna Lee

      VP OF GLOBAL BRAND MARKETING

      WEWORK

  • 10:10 a.m.
    Navigating Entertainment Partnerships

    Season 3 of Netflix's Stranger Things, released on the 4th of July, is keeping things cool with a very special Baskin-Robbins partnership. Hear from Heather McIntyre as she walks us through the process of partnering with the entertainment giant and some key takeaways when handling sensitive material.

    • Heather McIntyre

      SR MANAGER, MEDIA RELATIONS

      DUNKIN' BRANDS

  • 10:30 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after two days of discussion and deliberation.

  • 10:45 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

Activities

  • Monday
    8:00 p.m. Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at The Grill, located within the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs are at your own expense.

  • Tuesday
    7:15 a.m. Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    1:00 p.m. Wine Tasting at Andretti Winery

    We recommend taking a 10 minute Uber ride to Andretti Winery to enjoy some of Mario Andretti's wines in a quiet, old world setting. Enjoy the afternoon off and we’ll see you back in the evening. Costs are at your own expense.

    8:00 p.m. Dinner with Friends

    Join new friends for a casual meal at Basalt, located at 790 Main Street in Napa, CA. The restaurant is a 10 minute Uber ride from the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs are at your own expense.

Attendees

Premier Partner

Major Partner

Partners

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The caliber of people and brands were fantastic. I left inspired and armed with some great insights that I brought back my team.

— Brand Director, The Bouqs Company

Great speakers and presentations, which are informative, approachable and engaging.

— Digital Marketing Manager, Petco

Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions.

— Digital Director, Stanley Black & Decker

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