The long road to control

For brand marketers, the most difficult thing about their jobs is how much they’ve changed. Over the past few years, the industry has undergone a seismic shift. The rise of direct-to-consumer brands has created new competition, and new ways of marketing. Platforms are growing in capabilities, but remain uncertain partners. And more companies are trying to do more themselves, insourcing certain agency capabilities and equipping their teams to do more.

Join us at the Digiday Brand Summit to discuss what it really takes to take back control: We’ll talk about measurement, fraud, partnerships and frenemies, and hear from executives about their own challenges and opportunities as they build brands for the future.

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Speakers

  • Heidi Browning
    CMO
    NHL
    Twitter Icon
  • Patrice Croci
    VP, BRAND MARKETING
    EXPRESS
  • Laura Dowling
    CMO
    DIGITAL BRANDS GROUP
  • Michael Fitzsimmons
    VP, HEAD OF BRAND
    WEWORK
  • Charles Gabriel
    CHIEF REVENUE OFFICER
    FIRST MEDIA
  • Billy Levy
    CO-FOUNDER & PRESIDENT
    SLANG
  • Heather McIntyre
    MANAGER, PUBLIC RELATIONS AND SOCIAL MEDIA
    DUNKIN' BRANDS
  • Peter Miller
    CO-FOUNDER & CEO
    SLANG
  • Rich Narasaki
    VP, BRAND MARKETING
    CARBON
  • Minjae Ormes
    CMO
    VISIBLE
  • Jayne Peressini
    SR DIR, GROWTH MARKETING
    DRAFTKINGS
  • Eric Prock
    BRAND STRATEGIST
    MICROSOFT
  • Shiv Singh
    AUTHOR
  • Debbie Sorich
    SALES director
    GUMGUM
  • Matt Taylor
    CO-FOUNDER & CEO
    TRACKSMITH
  • Matt Wurst
    MANAGING director, North America
    WEBEDIA

Agenda

Monday, July 15

  • 1:30 p.m.
    Registration Desk Opens
    Silverado East Foyer
  • 2:00 p.m.
    Opening Remarks & State of the Industry
    Silverado Ballroom
  • 2:10 p.m.
    Opening Keynote

    The brand landscape is changing drastically. Hear from the head of marketing of a global legacy brand as they explore how their narrative has changed in line with the times, how they’ve gone about their digital transformation and all the initiatives they’re testing to inject their brand with new life.

    • Heidi Browning

      CMO

      NHL

  • 2:30 p.m.
    Dialog with GumGum
    • Debbie Sorich

      SALES DIRECTOR

      GUMGUM

  • 2:40 p.m.
    Owning Content In-House

    Content production typically reserved for agencies is being wrested away and brought in-house, as brands invest long-term in their brand story. Hear why one company decided to start its own in-house content studio, and their roadmap to editorial success and more active customer engagement.

    • Eric Prock

      BRAND STRATEGIST

      MICROSOFT

  • 3:00 p.m.
    Networking Break
    Silverado Ballroom Foyer
  • 3:15 p.m.
    Riding the Algorithm Wave
    Silverado Ballroom

    These days, online platforms are undergoing endless seismic shifts - it can seem like brand executives are constantly playing catch-up with forces out of their control. Hear how one head of marketing is ensuring their team is organized so they’re always on top of change, including how they’re dealing with the GDPR fallout and how they’re navigating the different platforms going into the future.

    • Billy Levy

      CO-FOUNDER & PRESIDENT

      SLANG

    • Peter Miller

      CO-FOUNDER & CEO

      SLANG

  • 3:35 p.m.
    Dialog with Stratifyd
  • 3:45 p.m.
    First to Market: What Innovative DTC Brands Know

    The so-called disruptors of modern marketing and retail have learned the importance of acting on an opportunity versus reacting to competition. This session will focus on the importance of finding white space in the market and running with a big idea before crowding sets in.

  • 4:05 p.m.
    Town Hall
    Vintner's Court

    Brands only. 

    Time to talk challenges. Join us for a discussion on the top challenges brand marketers are currently facing.

  • 4:35 p.m.
    Sandbox Presentations

    These rapid-fire sessions introduce VIP brand executives to technology providers and agencies.

    4:35 p.m. - First Media

    4:45 p.m. - Webedia

    4:55 p.m. - Social Native

    • Charles Gabriel

      CHIEF REVENUE OFFICER

      FIRST MEDIA

    • Matt Wurst

      MANAGING DIRECTOR, NORTH AMERICA

      WEBEDIA

    • Todd Gallet

      DIRECTOR, CLIENT PARTNERSHIPS

      SOCIAL NATIVE

  • 5:05 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that brand marketers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception
    Fairway Deck

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP brand marketers with innovative technology platforms, agencies and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    First Media Cocktail Reception
    Mansion Garden

    Continue networking with cocktails provided by First Media.

     

    Open to all. 

  • 8:00 p.m.
    Dinner with Strangers
    The Grill - located in the hotel

    Don't have dinner plans? Join fellow attendees for a casual meal at The Grill, located within the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Mansion Bar - located in the hotel

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs at your own expense.

Tuesday, July 16

  • 7:15 a.m.
    Morning Yoga
    Studio 5

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:30 a.m.
    Registration Reopens & Breakfast Served
    Silverado Ballroom Foyer
  • 9:00 a.m.
    Town Hall: Digiday+ Research
    Vintner's Court

    We've gathered research from participants on key issues around brand marketing. In this session, we'll have an honest discussion about these findings.

  • 9:30 a.m.
    Sandbox Presentations

    InMarket- 9:30 A.M

  • 10:00 a.m.
    Welcome Back
    Silverado Ballroom
  • 10:05 a.m.
    Move Over, Millennials

    Gen Z has arrived. We all want to reach them and marketers are scrambling to see how they can turn potential customers into lifelong brand evangelists. Hear how one leading company has captured the younger set and turned them into vocal advocates for their product and brand.

    • Matt Taylor

      CO-FOUNDER & CEO

      TRACKSMITH

  • 10:25 a.m.
    State of the Industry with Kenshoo
  • 10:35 a.m.
    Keeping Your Influencer Marketing Transparent

    Influencer marketing fraud is in the spotlight and the onus is on brands to make sure their use of influencers is airtight. With fake followers on the out and Twitter purging bots from their platform, brands must be cognizant to who exactly is representing their brand. Hear one brand exec share how they’ve overhauled their influencer marketing strategy and what the future will look like when building brand evangelists.

  • 10:55 a.m.
    Networking Break
    Silverado Ballroom Foyer
  • 11:10 a.m.
    Growing Up Online
    Silverado Ballroom

    Many startups who have been heralded for their off-beat marketing strategies can’t ride this wave forever - they have to grow up. Hear from the brand exec at one internet-darling about how they’ve scaled beyond their startup roots but still ensure their story never gets lost as they undergo rapid growth.

    • Jayne Peressini

      SR DIR, GROWTH MARKETING

      DRAFTKINGS

  • 11:30 a.m.
    Dialog with Visa Advertising Solutions
  • 11:40 p.m.
    Making Your Employees Your Biggest Advocates

    How can you make your internal organization a living, breathing manifestation of your mission? One marketing exec shares their secrets on how they made their employees their biggest advocates. Learn about purpose-driven brand building and how you can convey this from the inside-out.

    • Rich Narasaki

      VP, BRAND MARKETING

      CARBON

  • 12:00 p.m.
    Workshop with TripleLift
  • 12:15 p.m.
    Is Anybody Watching?

    As platforms tweak their algorithms, viewability is at an all time low. The investment in the content you’re creating is becoming increasingly difficult to justify and measure. One brand marketer explains how they get reliable eyeballs in front of their stories, and how they measure success is changing.

  • 12:35 p.m.
    Lunch
    Silverado Ballroom Foyer
  • 1:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. We recommend taking a 10 minute Uber ride to Andretti Winery to enjoy some of Mario Andretti's wines in a quiet, old world setting. Enjoy the afternoon off and we’ll see you back in the evening. Costs at your own expense.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings
    Fairway Deck

    By invitation only.

    The 8-minute business meetings connect participants with innovative technology platforms and agency executives. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
    Outside Grove

    Continue networking with cocktails.

    Open to all.

  • 8:00 p.m.
    Dinner with Friends
    Basalt Napa

    Join new friends for a casual meal at Basalt, located at 790 Main Street in Napa, CA. The restaurant is a 10 minute Uber ride from the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

     

  • 9:30 p.m.
    After-Hours Hangout
    Mansion Bar - located in the hotel

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs at your own expense.

Wednesday, July 17

  • 8:30 a.m.
    Breakfast Served
    Silverado Ballroom Foyer
  • 9:00 a.m.
    Welcome Back
    Silverado Ballroom
  • 9:05 a.m.
    The Brand and the Agency

    In-housing sounds great, but the reality of moving every marketing effort internal is a different story. Many brands must strike the balance between having complete ownership of their content and managing their relationship with creative agencies. Hear from one brand’s head of marketing as they share what it took to shift parts of their marketing operation in-house, and what they leave to their agencies.

    • Minjae Ormes

      CMO

      VISIBLE

  • 9:25 a.m.
    Building and Maintaining a Loyal, Engaged Team

    At a large multinational, how can you improve employee engagement and retention? Is the answer internal social networking? Hear how one marketing exec implemented an internal social networking platform to turn their employees into content creators and brand champions.

    • Michael Fitzsimmons

      VP, HEAD OF BRAND

      WEWORK

  • 9:45 a.m.
    Sponsor Session
  • 10:00 a.m.
    Brands with a Mission

    It’s 2019 and consumers are demanding that brands can no longer be apolitical. Customers are scrutinizing everything and so your brand’s mission and purpose needs to be communicated at all touch points, big and small. In a post-#MeToo era, hear how one brand used their mission to engage new consumers during and after the movement.

    • Heather McIntyre

      MANAGER, PUBLIC RELATIONS AND SOCIAL MEDIA

      DUNKIN' BRANDS

  • 10:20 a.m.
    A Rebranding Roadmap: Make Our Brands Great Again

    How do you revitalize a brand without losing customers? Hear from one marketing exec about how they avoided an identity crisis in the throes of change. Learn about the rationale behind the shift and what it took to rebuild their brand as one that embraces its past while ushering in the future.

  • 10:40 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after two days of discussion and deliberation.

  • 11:00 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    8:00 p.m. Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at The Grill, located within the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs are at your own expense.

  • Tuesday
    7:15 a.m. Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    1:00 p.m. Wine Tasting at Andretti Winery

    We recommend taking a 10 minute Uber ride to Andretti Winery to enjoy some of Mario Andretti's wines in a quiet, old world setting. Enjoy the afternoon off and we’ll see you back in the evening. Costs are at your own expense.

    8:00 p.m. Dinner with Friends

    Join new friends for a casual meal at Basalt, located at 790 Main Street in Napa, CA. The restaurant is a 10 minute Uber ride from the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - at Mansion Bar before you head off to bed. Costs are at your own expense.

Attendees

Premier Partner

Major Partner

Partners

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The caliber of people and brands were fantastic. I left inspired and armed with some great insights that I brought back my team.

— Brand Director, The Bouqs Company

Great speakers and presentations, which are informative, approachable and engaging.

— Digital Marketing Manager, Petco

Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions.

— Digital Director, Stanley Black & Decker

Silverado Resort and Spa
1600 Atlas Peak Rd.
Napa, CA 94558
(707) 257-0200

To book your stay at the Silverado Resort & Spa, please use this link. Mention the Digiday Brand Summit to receive a special room rate of $279.00 per night, plus tax.

Please note: The cut-off date for that room rate is June 21st or whenever the room block fills.

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