Brands find their purpose

Brands are under more pressure than ever before. The rise of digitally native upstarts has brought new competition to legacy players. Platforms have become more expensive ways to advertise, and consumers are smarter and more demanding than ever before. Amidst all this, brands and marketers are realizing they need to offer more than simply products -- they need to be cognizant of cultural shifts around them, approach their marketing and their R&D with purpose, and fulfill customer expectations to a higher degree.

At the Digiday Brand Summit, we’ll hear from the smartest brands figuring this out. From new ways to advertise to new ways to organize, brands will present tactics and tools that’ll move the industry forward.

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Speakers

  • Erica Chan
    HEAD OF BRAND MARKETING, North America, B2B
    ALIBABA.COM
  • Ben Conniff
    CO-FOUNDER & CMO
    LUKE'S LOBSTER
  • Rachel Finley
    CONTENT AND COMMUNITY STRATEGIST
    HERO COSMETICS
  • Antonia Hock
    GLOBAL HEAD
    THE RITZ-CARLTON LEADERSHIP CENTER
  • Todd Kaplan
    VP, PEPSI COLAS
    PEPSICO
  • Taylor Rettig
    CEO
    DRAPER JAMES
  • Matt Scanlan
    CEO & CO-FOUNDER
    NAADAM
  • Jennifer Spector
    director, BRAND
    ZOLA
  • Benjamin Witte
    FOUNDER & CEO
    RECESS
  • David Zane
    MANAGING director, MARKETING
    NASCAR

Agenda

Monday, December 9

  • 1:30 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall

    Brands only.

    Time to talk challenges. Join us for a discussion on the top challenges the industry is currently facing.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 2:45 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers and agencies.

    2:45 p.m. - White Ops

    2:55 p.m. - Hotwire Global

    3:05 p.m. - Social Native

  • 3:15 p.m.
    Opening Remarks and State of the Industry
    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 3:25 p.m.
    An In Housing Road Map

    In this session hear from a well-versed brand exec that will takes us through the ins and outs of in-housing. Find out what works and what doesn't. Join them as they discuss the creative benefits of an internal agency, the unexpected challenges facing fledgling in-house shops, and what brands should know before embracing the trend.

  • 3:45 p.m.
    Sponsor Workshop
  • 4:00 p.m.
    Internally Organizing for Success

    "Brand" influences all business decisions, not just marketing ones. In this session hear from the head of brand marketing for North America at Alibaba.com, Erica Chan as she discusses how Alibaba.com keeps its brand at the center of their business after going global. This brand exec will also walk us through the importance of balancing local and in-person with global and digital initiatives.

    • Erica Chan

      HEAD OF BRAND MARKETING, NORTH AMERICA, B2B

      ALIBABA.COM

    Moderator
    Shareen Pathak
  • 4:20 p.m.
    Sponsor Dialog
  • 4:30 p.m.
    Networking Break
  • 4:50 p.m.
    Snapshot on User-Generated Content

    How can you make your users into your brand’s biggest advocates and establish a steady stream of quality user-generated content? Hear one executive discuss how the brand is turning its casual customers into evangelists by fostering community and threading purpose-driven marketing into a new initiative.

    • David Zane

      MANAGING DIRECTOR, MARKETING

      NASCAR

  • 5:15 p.m.
    Translating Your Brand Into New Markets

    As a younger company in a playing field with established competitors, how do you make your mark? While driving explosive sales growth in a new market, how do you stay in touch with the mission and values that made your brand successful? Hear a brand executive speak about the lessons other companies can learn from their foray into the US market, and how they’ve brought their marketing global.

    • Ben Conniff

      CO-FOUNDER & CMO

      LUKE'S LOBSTER

  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to connect brand participants with innovative technology platforms and agencies to help build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner with Strangers
    Hyatt Regency Scottsdale

    Don't have dinner plans? Join fellow attendees for a casual meal at SWB Southwest Bistro, within the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Hyatt Regency Scottsdale

    Before you head off to bed, join fellow attendees for one more drink at Center Stage Bar within the hotel. Costs are at your own expense.

Tuesday, December 10

  • 7:00 a.m.
    Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 8:30 a.m.
    Town Hall

    Brands only.

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers and agencies.

  • 9:30 a.m.
    Welcome Back
    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 9:35 a.m.
    Brand Purpose for Niche DTC Brands

    Sustainability as part of brand purpose is at the center of Naadam's business. In this session hear from Naadam CEO and co-founder Matt Scanlan as he explains the ins and outs of creating a supply chain that is better for the consumer and suppliers as well as how this DTC brand found its purpose in a niche market.

    • Matt Scanlan

      CEO & CO-FOUNDER

      NAADAM

  • 9:55 a.m.
    Building for Today

    Building a modern media buying operation is crucial to staying ahead of today's constantly shifting landscape, but do you have what it takes to pull it off? In this session, hear from one brand exec as they give a play by play on the talent, tech, and tools needed to assemble a winning team. 

    • Antonia Hock

      GLOBAL HEAD

      THE RITZ-CARLTON LEADERSHIP CENTER

  • 10:15 a.m.
    Sponsor Dialog
  • 10:25 a.m.
    TikTok as an Influencer Channel

    Learning the ins-and-outs of TikTok can be confusing and difficult to navigate. In this session hear from Rachel Finley, content and community strategist at Hero Cosmetics as she walks through how to best use TikTok and the influencers on the platform to your advantage.

    • Rachel Finley

      CONTENT AND COMMUNITY STRATEGIST

      HERO COSMETICS

  • 10:45 a.m.
    Networking Break
  • 11:00 a.m.
    Shifting Social Strategies

    With fake followers on the out and Twitter purging bots from their platform, brands must be cognizant of how they are represented online. Hear from an executive as they share how they've revamped their brand’s social media strategy with Instagram at the front.

    • Taylor Rettig

      CEO

      DRAPER JAMES

  • 11:20 a.m.
    Sponsor Workshop
  • 11:35 a.m.
    How to Build a Next Generation Brand

    In this session, a brand executive will share actionable insights on bold brand building to help company founders and marketing leaders build awareness for their products and brands.

    • Jennifer Spector

      DIRECTOR, BRAND

      ZOLA

  • 11:55 a.m.
    The Evolution of a Brand

    A great brand is many things. For one company, this means starting off with one idea, building a vast audience, and then expanding. Hear from an executive as they outline what it has taken for the brand to grow from an idea into a multi-touchpoint brand while maintaining it’s overall identity and community-first attitude.

  • 12:15 p.m.
    Lunch
  • 1:00 p.m.
    Afternoon Free Time
  • 5:00 p.m.
    Meet-Ups

    Attendees will split off into groups focusing on one of three key challenges that retailers face. With guidance from group leaders, each group will meet to work together on a presentation that outlines how to solve the challenge at hand.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to connect brand participants with innovative technology platforms and agencies to help build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner with Friends
    In-N-Out Burger, 7467 E Frank Lloyd Wright Blvd, Scottsdale, AZ 85260

    Join new friends for a casual meal at the closest In-N-Out Burger! Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Hyatt Regency Scottsdale

    Enjoy your last night of the summit with some cocktails at Center Stage Bar, within the hotel. Costs are at your own expense.

Wednesday, December 11

  • 8:30 a.m.
    Breakfast Served
  • 9:00 a.m.
    Welcome Back
    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 9:05 a.m.
    Taking Back Control

    What does it really mean to take back control? Brands are on a mission to take back the reins -- rethinking how they work with their agencies, their platforms, and even internally. In this session, one brand executive takes us through how their company is rethinking its internal structure to do more in-house.

    • Todd Kaplan

      VP, PEPSI COLAS

      PEPSICO

  • 9:35 a.m.
    First to Market: What Innovative DTC Brands Know

    The disruptors of modern marketing and retail have learned the importance of acting on an opportunity versus reacting to competition. This session will focus on the importance of finding white space in the market and running with a big idea before crowding sets in and learnings on what happens once it does.

    • Benjamin Witte

      FOUNDER & CEO

      RECESS

  • 9:50 a.m.
    Sponsor Dialog
  • 10:00 a.m.
    From Procurement With Love

    The disconnect between procurement and marketing teams is well-known and even with the best intentions procurement can present a roadblock to change if marketers aren’t looking for the correct specs. This session will cover the key considerations that a procurement team will factor in when looking at new tech, give you the inside track on what questions you should be asking and tell you how best you can start working with your procurement team in order to evolve your marketing output.

  • 10:30 a.m.
    5 Things We Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

Activities

  • Monday
    8:00 P.M. DINNER WITH STRANGERS

    Don't have dinner plans? Join fellow attendees for a casual meal at hotel restaurant, SWB Southwest Bistro. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink at hotel establishment, Center Stage Bar. Costs are at your own expense.

  • Tuesday
    7:00 A.M. MORNING YOGA

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    8:00 P.M. DINNER WITH FRIENDS

    Don't have dinner plans? Join fellow attendees for a casual meal at the closest In-N-Out Burger! Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Spend your final night of the summit with a cocktail at Center Stage Bar, within the hotel. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The caliber of people and brands at the summit was fantastic. I left inspired and armed with some great insights that I brought back my team.

— Brand Director, The Bouqs Company

Being in a room with like-minded individuals that are absorbed in branding and digital marketing allowed for great educational conversations.

— Senior Director, Consumer Marketing, Auto Club Speedway/NASCAR

These summits always have great speakers and presentations, which are informative, approachable and engaging.

— Digital Marketing Manager, Petco Animal Supplies

Hyatt Regency Scottsdale Resort & Spa At Gainey Ranch
7500 E Doubletree Ranch Rd
Scottsdale, Arizona 85258

To book your stay at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch, please use this link. If you would prefer to arrange your accommodations via phone, please call the Reservations line at (800) 233-1234 and mention “Digiday Brand Summit” to receive a special room rate.

Please note: The cut-off date for this room rate is Friday, November 15th or when the room block fills.

Contact Us

More Information

For speaking opportunities:

Apply here

VIP Opportunities

Are you a brand marketing executive? You could be eligible for a complimentary VIP pass.

Apply Here

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