Marketers take control

The digital media ecosystem has its problems, and it’s been a year when brands have decided to take matters into their own hands. From figuring out what to do themselves to what should be left to partners, to taking a harder look at their media spend and demanding better metrics from platforms, brands are on a mission to do better marketing.

Join us at the Digiday Brand Summit to discuss how top brands are figuring out how to take back control.

  • LinkedIn Icon

INTERESTED?

Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.


  • We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Digiday Connect

Digiday summits are about connections. That's why we created Digiday connect, our new online platform designed to help get the most value out of your summit experience by connecting you with the perfect prospective clients.

Learn More

Speakers

  • Isadora Badi
    VP, GLOBAL MARKETING
    SOTHEBY'S INTERNATIONAL REALTY
  • Jeff Collins
    CRO
    Viant
  • Brenda Freeman
    CMO
    MAGIC LEAP
  • Michaela Ion
    HEAD OF CONTENT MARKETING
    SONY ELECTRONICS
  • Rick Loughery
    VP GLOBAL PRODUCT & LIFESTYLE COMMUNICATIONS
    GOPRO
  • Lauren Nagel
    VP / EXECUTIVE CREATIVE director
    PANDORA
  • Evan Parker
    VP, CONTENT
    NASCAR
  • Bradford Shellhammer
    GLOBAL HEAD OF BUYER ENGAGEMENT AND GROWTH
    EBAY
  • Lauren Stafford Webb
    HEAD OF GLOBAL CORPORATE MARKETING
    INTUIT

Agenda

Monday, December 10

  • 1:00 p.m.
    Registration Desk Opens
  • 2:30 p.m.
    Town Hall
  • 2:30 p.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP brand executives to technology providers.

    2:30 p.m. - Datorama

     

  • 3:00 p.m.
    Opening Remarks and State of the Industry
  • 3:10 p.m.
    Opening Keynote

    The brand landscape is changing drastically. Hear from the head of marketing of a global legacy brand as they explore how their narrative has changed in line with the times, how they’ve gone about their digital transformation and all the initiatives they’re testing to inject their brand with new life.

  • 3:30 p.m.
    Dialog with First Media
  • 3:45 p.m.
    Leveraging AI to Get Personal

    Everyone is talking about Artificial Intelligence. But how can brands harness the technology to personalize the customer experience and the brand itself? Bradford Shellhammer, Global Head of Buyer Engagement at eBay, will discuss how eBay uses AI to bring its brand closer to the consumer – from personalizing the customer’s journey from the start, to ensuring they are getting the items they love – and how other modern retailers can leverage AI to do the same.

    • Bradford Shellhammer

      GLOBAL HEAD OF BUYER ENGAGEMENT AND GROWTH

      EBAY

  • 4:05 p.m.
    Networking Break
  • 4:20 p.m.
    Is Anybody Listening

    As platforms tweak their algorithms, viewability is at an all time low. The investment in the content you’re creating is becoming increasingly difficult to justify and measure. One brand marketer explains how they get reliable eyeballs and ears in front of their content, and how their key performance indicators are evolving.

    • Lauren Nagel

      VP / EXECUTIVE CREATIVE DIRECTOR

      PANDORA

  • 4:40 p.m.
    Workshop with Visa Advertising Solutions
  • 4:55 p.m.
    When the Long Game Pays Off

    How - in a generation of 10-second attention spans can marketers captivate audiences? In this session, Lauren Stafford-Webb, Head of Corporate Marketing for Intuit, speaks about Intuit's gamble and how it paid off: a 4-minute film receiving over 25M views and counting, with 1 in 3 viewers watching the video in its entirety.

    • Lauren Stafford Webb

      HEAD OF GLOBAL CORPORATE MARKETING

      INTUIT

  • 5:15 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that marketing execs face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP marketing execs with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 7:45 p.m.
    Dinner With Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:15 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Tuesday, December 11

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 9:00 a.m.
    Town Hall
  • 9:30 a.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP brand executives to technology providers.

    9:30 a.m - Social Native

  • 10:00 a.m.
    Welcome Back
  • 10:05 a.m.
    Making the Hype Real

    Magic Leap, the Silicon Valley mixed reality startup, is carving an entirely new category on its own. So how do you market something that's never existed before? Hear Brenda Freeman, CMO of Magic Leap, talk about marketing a new category, why they're orienting their brand mission around creators, and what all brands can learn from this.

    • Brenda Freeman

      CMO

      MAGIC LEAP

  • 10:25 a.m.
    Workshop with Xaxis
  • 10:40 a.m.
    Brand Heritage For New Markets

    How does a heritage brand reach new audiences and modernize while still staying true to their legacy? Hear Isadora Badi, VP Global Marketing at Sotheby’s International Realty, speak about their strategy to reach and engage new audiences. She’ll explore new tactics and tech through the lens of a market with a high barrier of entry: luxury real estate.

    • Isadora Badi

      VP, GLOBAL MARKETING

      SOTHEBY'S INTERNATIONAL REALTY

  • 11:00 a.m.
    Keeping Your Influencer Marketing Transparent

    Influencer marketing fraud is in the spotlight and the onus is on brands to make sure their use of influencers is airtight. With fake followers on the out and Twitter purging bots from their platform, brands must be cognizant to who exactly is representing their brand. Hear one brand exec share how they’ve overhauled their influencer marketing strategy and what the future will look like when building brand evangelists.

  • 11:20 a.m.
    Coffee Break
  • 11:35 a.m.
    Growing Up Online

    Many startups who have been heralded for their offbeat marketing strategies can’t ride this wave forever - they have to grow up. Hear from the brand exec at one internet-darling about how they’ve scaled beyond their startup roots, but still ensure their story never gets lost as they undergo rapid growth.

  • 11:55 a.m.
    Dialog with Viant
  • 12:10 p.m.
    Making Your Employees Your Biggest Advocates

    How can you make your internal organization a living, breathing manifestation of your mission? One marketing exec shares their secrets on how they made their employees their biggest advocates. Learn about purpose-driven brand building and how you can convey this from the inside-out.

  • 12:30 p.m.
    Owning Content In-House

    Content production that is typically reserved for agencies is being wrested away and brought in-house, as brands invest long-term in their brand story. Hear from Evan Parker, VP, Content for NASCAR on why the company decided to start their own in-house content studio, and their roadmap to editorial success and more active customer engagement.

    • Evan Parker

      VP, CONTENT

      NASCAR

  • 12:50 p.m.
    A Rebranding Roadmap: Make Our Brand Great Again

    How do you revitalize a brand without losing customers? Hear from one marketing exec about how they avoided an identity crisis in the throes of change. Learn about the rationale behind the shift and what it took to rebuild their brand as one that embraces its past while ushering in the future.

  • 1:10 p.m.
    Lunch
  • 1:10 p.m.
    360 Workshop with True Anthem

    By invitation only

  • 2:10 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP marketing execs with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Join new friends for a casual meal at a local restaurant. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Wednesday, December 12

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Snapshot on User-Generated Content

    How can you make your users into your brand’s biggest advocates and establish a steady stream of quality user-generated content? Hear from Michaela Ion, head of content marketing at Sony Electronics, speak about how the brand is turning their Alpha camera users into evangelists by fostering community and threading purpose-driven marketing into a new initiative, Alpha Female.

    • Michaela Ion

      HEAD OF CONTENT MARKETING

      SONY ELECTRONICS

  • 9:55 a.m.
    Move Over, Millennials

    Gen Z has arrived. We all want to reach them and marketers are scrambling to see how they can turn potential customers into lifelong brand evangelists. Hear how one leading company has captured the younger set and turned them into vocal advocates for their product and brand.

    • Rick Loughery

      VP GLOBAL PRODUCT & LIFESTYLE COMMUNICATIONS

      GOPRO

  • 10:15 a.m.
    Sponsor Workshop
  • 10:30 a.m.
    Brands With a Mission

    It’s 2018 and consumers are demanding that brands can no longer be apolitical. Customers are scrutinizing everything and so your brand’s mission and purpose needs to be communicated at all touch points, big and small. In a post-#MeToo era, hear how one brand used their mission to engage new consumers during and after the movement.

  • 10:50 a.m.
    Closing Keynote

    The role of the CMO is becoming more important and more broad. As integrated marketing strategies and stories converge in every part of a business and marketing tools are added in multitudes, what does the future look like for brand executives? Hear from one chief marketing officer on how their role has changed and what the future looks like.

  • 11:10 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 11:30 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

Premier Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The connections I made at the Digiday Brand Summit have no price tag. I had a fantastic time.

— Marketing Team Leader, Whole Foods Market

Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions.

— Digital Accelerator, Stanley Black & Decker

The Digiday Brand Summit always has great speakers and presentations, which are informative, approachable and engaging.

— Digital Marketing Manager, Petco

La Quinta Resort & Club
49-499 Eisenhower Drive
La Quinta, California 92253

To book your stay at La Quinta Resort & Club, please use this link. Mention Digiday Brand Summit to receive a special room rate of $199.00 per night, plus tax and a $15.00 resort charge.

Please Note: the cut-off date for that room rate is November 11 by 12am EST.

Contact Us

More Information

For Speaking Opportunities:

Apply here

VIP Opportunities

Are you a brand executive? You could be eligible for a complimentary VIP pass.

Apply here

Digiday is committed to facilitating a welcoming and respectful environment for all. Please take a moment to review the Digiday Code of Conduct