Marketers take control

The digital media ecosystem has its problems, and it’s been a year when brands have decided to take matters into their own hands. From figuring out what to do themselves to what should be left to partners, to taking a harder look at their media spend and demanding better metrics from platforms, brands are on a mission to do better marketing.

Join us at the Digiday Brand Summit to discuss how top brands are figuring out how to take back control.

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Five Reasons To Attend

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Agenda

Monday, December 10

  • 1:00 p.m.
    Registration Desk Opens
  • 2:30 p.m.
    Town Hall
  • 2:30 p.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP brand executives to technology providers.

  • 3:00 p.m.
    Opening Remarks and State of the Industry
  • 3:10 p.m.
    Opening Keynote

    The brand landscape is changing drastically. Hear from the head of marketing of a global legacy brand as they explore how their narrative has changed in line with the times, how they’ve gone about their digital transformation and all the initiatives they’re testing to inject their brand with new life.

  • 3:30 p.m.
    Sponsor Workshop
  • 3:45 p.m.
    Owning Content In-House

    Content production typically reserved for agencies is being wrested away and brought in-house, as brands invest long-term in their brand story. Hear why one company decided to start its own in-house content studio, and their roadmap to editorial success and more active customer engagement.

  • 4:05 p.m.
    Networking Break
  • 4:20 p.m.
    Riding the Algorithm Wave

    These days, online platforms are undergoing endless seismic shifts - it can seem like brand executives are constantly playing catch-up with forces out of their control. Hear how one head of marketing is ensuring their team is organized so they’re always on top of change, including how they’re dealing with the GDPR fallout and how they’re navigating the different platforms going into the future.

  • 4:40 p.m.
    Sponsor Workshop
  • 4:55 p.m.
    Let's Get Personal, With Bots

    Artificial intelligence is the hot, new thing. But how can brands harness the technology not as a gimmick but to produce real, tangible outcomes? Hear from one brand exec about how they use AI to bring their brand closer to their consumer - from personalizing outbound marketing, to building a tailored native experience on their website.

  • 5:15 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that marketing execs face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP marketing execs with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 7:45 p.m.
    Dinner With Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:15 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Tuesday, December 11

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 9:00 a.m.
    Town Hall
  • 9:30 a.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP brand executives to technology providers.

  • 10:00 a.m.
    Welcome Back
  • 10:05 a.m.
    Move Over Millennials

    Gen Z has arrived. We all want to reach them and marketers are scrambling to see how they can turn potential customers into lifelong brand evangelists. Hear how one leading company has captured the younger set and turned them into vocal advocates for their product and brand.

  • 10:25 a.m.
    Sponsor Workshop
  • 10:40 a.m.
    So Many Numbers, So Little Time

    Data, data, data - it’s the word on everyone’s lips. But with so many metrics, how do you figure out what is and isn’t usable and how to best invest time and money into measurement tools? Hear from one brand marketer on their data-heavy approach, their targeting tactics and segmentation, and how they ensure their resources are being used effectively and efficiently.

  • 11:00 a.m.
    Keeping Your Influencer Marketing Transparent

    Influencer marketing fraud is in the spotlight and the onus is on brands to make sure their use of influencers is airtight. With fake followers on the out and Twitter purging bots from their platform, brands must be cognizant to who exactly is representing their brand. Hear one brand exec share how they’ve overhauled their influencer marketing strategy and what the future will look like when building brand evangelists.

  • 11:20 a.m.
    Coffee Break
  • 11:35 a.m.
    Growing Up Online

    Many startups who have been heralded for their off-beat marketing strategies can’t ride this wave forever - they have to grow up. Hear from the brand exec at one internet-darling about how they’ve scaled beyond their startup roots but still ensure their story never gets lost as they undergo rapid growth.

  • 11:55 a.m.
    Sponsor Workshop
  • 12:10 p.m.
    Making Your Employees Your Biggest Advocates

    How can you make your internal organization a living, breathing manifestation of your mission? One marketing exec shares their secrets on how they made their employees their biggest advocates. Learn about purpose-driven brand building and how you can convey this from the inside-out.

  • 12:30 p.m.
    Is Anybody Watching?

    As platforms tweak their algorithms, viewability is at an all time low. The investment in the content you’re creating is becoming increasingly difficult to justify and measure. One brand marketer explains how they get reliable eyeballs in front of their stories, and how they measure success is changing.

  • 12:50 p.m.
    A Rebranding Roadmap: Make Our Brand Great Again

    How do you revitalize a brand without losing customers? Hear from one marketing exec about how they avoided an identity crisis in the throes of change. Learn about the rationale behind the shift and what it took to rebuild their brand as one that embraces its past while ushering in the future.

  • 1:10 p.m.
    Lunch
  • 1:10 p.m.
    360 Workshop
  • 2:10 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP marketing execs with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Join new friends for a casual meal at a local restaurant. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Wednesday, December 12

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    The Brand and the Agency

    In-housing sounds great, but the reality of moving every marketing effort internal is a different story. Many brands must strike the balance between having complete ownership of their content and managing their relationship with creative agencies. Hear from one brand’s head of marketing as they share what it took to shift parts of their marketing operation in-house, and what they leave to their agencies.

  • 9:55 a.m.
    Building and Maintaining a Loyal, Engaged Team

    At a large multinational, how can you improve employee engagement and retention? Is the answer internal social networking? Hear how one marketing exec implemented an internal social networking platform to turn their employees into content creators and brand champions.

  • 10:15 a.m.
    Sponsor Workshop
  • 10:30 a.m.
    Brands With a Mission

    It’s 2018 and consumers are demanding that brands can no longer be apolitical. Customers are scrutinizing everything and so your brand’s mission and purpose needs to be communicated at all touch points, big and small. In a post-#MeToo era, hear how one brand used their mission to engage new consumers during and after the movement.

  • 10:50 a.m.
    Closing Keynote

    The role of the CMO is becoming more important and more broad. As integrated marketing strategies and stories converge in every part of a business and marketing tools are added in multitudes, what does the future look like for brand executives? Hear from one chief marketing officer on how their role has changed and what the future looks like.

  • 11:10 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 11:30 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

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Partners

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The connections I made at the Digiday Brand Summit have no price tag. I had a fantastic time.

— Marketing Team Leader, Whole Foods Market

Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions.

— Digital Accelerator, Stanley Black & Decker

The Digiday Brand Summit always has great speakers and presentations, which are informative, approachable and engaging.

— Digital Marketing Manager, Petco

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