Brand marketers have had quite the tumultuous year. From having to scratch their content calendars due to the coronavirus, to supporting and participating in the Black Lives Matter movement, brands have had to show up in ways they hadn’t planned for. In only six months time, brand marketing has been totally flipped on its head. Now, marketers are yet again shifting their strategies as the political, social and technological environment changes around them -- as well as reconsidering the way they target and connect with their audiences. 

Join us at the Digiday Brand Summit LIVE where we’ll tackle all things marketing and diversity -- from how tech has changed the way brands interact with audiences, to how their social responsibilities have become more important than ever. With the evolution of social platforms such as TikTok and boycotting Facebook, brands have more of an opportunity than ever to speak out for what they stand for.

What’s included with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A Digiday Brand Guide packed with key takeaways from the week,
practical tips, on-demand sessions, full presentations and much more

Speakers

  • LeAnne Armstead
    DIGITAL AFFILIATE MARKETING MANAGER
    KROGER
  • Amanda Baldwin
    PRESIDENT
    SUPERGOOP!
  • GT Dave
    FOUNDER & CEO
    GT'S LIVING FOODS
  • Jennifer Downes
    CMO WORLDWIDE ECOMMERCE
    LENOVO
  • Adam Grogan
    COO
    GREENLEAF FOODS
  • Sofia Hernandez
    HEAD OF US BUSINESS MARKETING
    TIKTOK
  • Ben Holmes
    VP, PROGRAMMATIC DEMAND
    ADCOLONY
  • Joe Jackman
    CEO
    JACKMAN
  • Rod Johnson
    CO-FOUNDER & CMO
    BLK & BOLD
  • Jordana Kier
    CO-FOUNDER
    LOLA
  • Latrice Love
    FOUNDER
    LIPLOVE
  • Ericka Podesta McCoy
    CMO
    RESONATE
  • Maureen Shea
    CHIEF EXPERIENCE OFFICER
    IMPERFECT FOODS
  • Michael Silberman
    SVP, STRATEGY
    PIANO
    LinkedIn Icon

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Agenda

Wednesday, August 26 (Times are local: America/New York)

  • 12:00 p.m.
    State of the Industry

    Join us as we walk through how brands are being impacted by the new normal.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 12:10 p.m.
    The Evolution of a Brand

    A great brand is many things. For one company, this means starting off with one idea, building a vast audience, and then expanding. Hear from an executive as they outline what it has taken for the brand to grow from an idea into a multi-touchpoint brand while maintaining it’s overall identity and community-first attitude.

    • Maureen Shea

      CHIEF EXPERIENCE OFFICER

      IMPERFECT FOODS

    Moderator
    Kristina Monllos
  • 12:30 p.m.
    Keeping up with the Consumer: How Brands Cant Take an Authentic Stand

    2020 has been a year of unrest for consumers. In many ways, this presents opportunities for brands to connect more deeply with their customers and prospects. So, how does a brand identify the evolving and changing needs of their target segments? And how can a brand take an authentic stand on a relevant issue without appearing tone-deaf or alienating their customers and prospects? Resonate CMO Ericka Podesta McCoy shows how.

    • Ericka Podesta McCoy

      CMO

      RESONATE

  • 12:45 p.m.
    5 Ways Brands Can Cater to BIPOC Communities

    Amid movements like #BLM #amplifymelanatedvoices and #BlackoutTuesday, and as a result of those, the #pulluporshutup challenge and 15% pledge by major retailers, brands are forced to rethink how they can serve BIPOC communities in an authentic way. Now, more than ever, brands must embed inclusivity into their DNA, and create space for diversity and representation in their hiring practices, marketing, advertising, product development, and more. In this presentation and open Q&A segment, we will discuss key strategies for brands to go beyond simply meeting diversity quotas so that they can truly be more inclusive.

    • Latrice Love

      FOUNDER

      LIPLOVE

    Moderator
    Kristina Monllos
  • 1:05 p.m.
    How to Break Through the Noise

    In an age when plant-based protein companies are mimicking meat at any cost, Lightlife is doing things differently. Join Adam Grogan, COO of Greenleaf Foods, and Joe Jackman, Founder of North America’s leading reinvention company Jackman, as they reveal key elements of Lightlife’s new campaign that is disrupting the category. Discover how to unlock bigger thinking, break through the noise and inspire your leadership team to make it happen.

    • Joe Jackman

      CEO

      JACKMAN

    • Adam Grogan

      COO

      GREENLEAF FOODS

  • 1:20 p.m.
    Meeting Consumers Where They Are

    Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.

    • GT Dave

      FOUNDER & CEO

      GT'S LIVING FOODS

    Moderator
    Kristina Monllos

Thursday, August 27 (Times are local: America/New York)

  • 12:00 p.m.
    Welcome Back
    • Seb Joseph

      BRANDS EDITOR, UK

      DIGIDAY

  • 12:05 p.m.
    Influencer and Performance Marketing in the Age of Accountability

    Influencer marketing has spread fast, but to become a key channel for advertisers there are challenges to overcome from finding the right talent to selecting the right metrics to track them against, it’s more important than ever to think about the role influencers play in a marketing strategy, given the valuable reputations at stake. This session will explore how one brand has evolved its own way of working with influencers over the last six months.

     

    • LeAnne Armstead

      DIGITAL AFFILIATE MARKETING MANAGER

      KROGER

    Moderator
    Seb Joseph
  • 12:25 p.m.
    What Brands Can Learn from Publishers' Success in Audience Engagement

    As cookies vanish, advertisers can no longer rely on what’s worked in the past: external sources that sell them audiences and set guarantee. In the absence of cookie-generated third-party data, advertisers are working with partners to directly engage with consumers and get data on their own. In short: They’re learning to think like publishers. Digiday and Piano have partnered on a new research report that will explore the direct engagement tactics, from surveys to newsletters to subscriptions and beyond, that advertisers are using to generate first- and zero-party data, and connect with customers, in the post-cookies era.

    • Michael Silberman

      SVP, STRATEGY

      PIANO

  • 12:40 p.m.
    How to Cultivate an Authentic Brand Voice

    Now more than ever it is important to have an authentic brand voice, especially now that consumers are plugged in at all times. In this session hear how Supergoop! has stayed true to its message and mission in the midst of uncertainty.

    • Amanda Baldwin

      PRESIDENT

      SUPERGOOP!

    Moderator
    Seb Joseph
  • 1:00 p.m.
    Apple Puts Privacy Above Personalization — Now What?

    Join AdColony's Ben Holmes to discuss the balancing act between privacy rights and personalization when it comes to platforms, publishers, and advertisers. Privacy is a hot topic across industries and Apple has come down firmly on the side of the consumer, so where does that put advertisers and publishers? Gathering consent and targeting just moved from raw science and numbers to art forms so what's next for media and privacy?

    • Ben Holmes

      VP, PROGRAMMATIC DEMAND

      ADCOLONY

    Moderator
    James O’Brien
  • 1:15 p.m.
    The Life of a Brand

    For a brand, going from concept to audience building is the most important thing.  Hear from an executive as they outline what it has taken for the brand to blossom from a concept into an omnichannel brand while also conserving it’s overall DNA and community-outward values.

    • Rod Johnson

      CO-FOUNDER & CMO

      BLK & BOLD

    Moderator
    Seb Joseph

Friday, August 28 (Times are local: America/New York)

  • 12:00 p.m.
    Opening Remarks
    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 12:05 p.m.
    How to Strike the Balance of Marketing During a Rapidly Evolving Time of Crisis

    In a time where new challenges that marketers never could have previously imagined pop-up nearly daily, Jennifer can talk to how brands can approach striking the balance between running a business while not coming across as opportunistic. Jennifer stresses the need for brands to shift their marketing approach to focus on support, help, and empathy, especially now in a constantly evolving time of crisis, where uncertainty abounds and guidelines for business change weekly. She’ll talk to the importance of businesses supporting local communities and partners to help them weather the storm. Finally, she’ll discuss how, by adapting strategies and truly understanding how a crisis is affecting their target audiences, brands have the opportunity to meet the moment and enable their customers.

    • Jennifer Downes

      CMO WORLDWIDE ECOMMERCE

      LENOVO

    Moderator
    Kristina Monllos
  • 12:25 p.m.
    Tapping into the Creativity + Differentiation of Marketing on TikTok

    For brands, TikTok opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and...to Make TikToks. Hear from Sofia Hernandez, Head of US Business Marketing at TikTok, as she dives into what makes marketing on TikTok a unique and participatory experience, how brands can activate on the platform with authentic and engaging campaigns, and share examples of brands who truly define what it means to 'Make TikToks, not Ads.'

    • Sofia Hernandez

      HEAD OF US BUSINESS MARKETING

      TIKTOK

  • 12:35 p.m.
    Snapshot on Community Engagement

    In this session, we are going to dig into how LOLA pivoted to a digital-first community engagement strategy and how the brand has evolved to offer both products and holistic health resources and education. 

     
    • Jordana Kier

      CO-FOUNDER

      LOLA

    Moderator
    Kristina Monllos
  • 1:00 p.m.
    Key Takeaways

    Hear the key trends and takeaways from the event.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 1:15 p.m.
    Town Hall

    Join us in a Town Hall as we walk through all of the content that was presented over the last 3 days. Chatham House Rule, please bring your biggest challenges and we'll have an open and honest discussion on the state of the industry.

Attendees

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The caliber of people and brands were fantastic. I left inspired and armed with some great insights that I brought back my team.

— Brand Director, The Bouqs Company

Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions.

— Digital Director, Stanley Black & Decker

Great speakers and presentations, which are informative, approachable and engaging.

— Digital Marketing Manager, Petco

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