Brand marketers have had quite the tumultuous year. From having to scratch their content calendars due to the coronavirus, to supporting and participating in the Black Lives Matter movement, brands have had to show up in ways they hadn’t planned for. In only six months time, brand marketing has been totally flipped on its head. Hear from brand executives as they walk us through how they have shifted their point of view and content time and time again as the political, social and technological environment changes around them -- and how those changes affect the way brands target and connect with their audiences. 

Join us at the Digiday Brand Summit LIVE where we’ll tackle all things marketing and diversity -- from how tech has changed the way brands interact with audiences, to how their social responsibilities have become more important than ever. With the evolution of social platforms such as TikTok and boycotting Facebook, brands have more of an opportunity than ever to speak out for what they stand for.

Brand executives: You could be eligible for a complimentary VIP pass. Apply here.

What’s included with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A Digiday Brand Guide packed with key takeaways from the week,
practical tips, on-demand sessions, full presentations and much more

Speakers

  • GT Dave
    FOUNDER & CEO
    GT'S LIVING FOODS
  • Latrice Love
    FOUNDER
    LIPLOVE

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Agenda

Wednesday, August 26

  • 12:00 p.m. E.S.T.
    State of the Industry

    Join us as we walk through how brands are being impacted by the new normal.

  • 12:10 p.m. E.S.T.
    Brand Heritage For New Markets

    How does a heritage brand reach new audiences and modernize while still staying true to their legacy? Hear one brand exec, speak about their strategy to reach and engage new audiences. They’ll explore new tactics and tech through the lens of a market with a high barrier of entry.

  • 12:30 p.m. E.S.T.
    Sponsor Session
  • 12:45 p.m. E.S.T.
    Leading with Innovation

    Embracing innovation versus waiting for proof-of-concept is a high risk, but it's also high-reward. In this session, one executive will discuss how being on the pulse of technology has fueled their business and how continuing to tap into fresh ideas and opportunities has worked to their company's advantage.

  • 1:05 p.m. E.S.T.
    Sponsor Session
  • 1:20 p.m. E.S.T.
    Meeting Consumers Where They Are

    Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.

  • 1:40 p.m. E.S.T.
    Sponsor Session

Thursday, August 27

  • 12:00 p.m. E.S.T.
    Welcome Back
  • 12:05 p.m. E.S.T.
    Influencer Marketing and the Age of Accountability

    Influencer marketing has spread fast, but to become a key channel for advertisers there are challenges to overcome from finding the right talent to selecting the right metrics to track them against, it’s more important than ever to think about the role influencers play in a marketing strategy, given the valuable reputations at stake. This session will explore how one brand has evolved its own way of working with influencers over the last six months.

     

  • 12:25 p.m. E.S.T.
    Sponsor Session
  • 12:40 p.m. E.S.T.
    Is Physical Retail Extinct?

    Physical retail isn’t dead, it’s just changing. This brand exec will discuss how the brand has leveraged its resources to adjust their physical retail during covid -- while also growing a robust business online.

  • 1:00 p.m. E.S.T.
    Sponsor Session
  • 1:15 p.m. E.S.T.
    From Growth at Any Cost to Sustainable, Profitable Growth

    A sea change is underway in terms of how investors view DNVBs: once free-flowing capital is now far more scarce and very expensive, which means that growth at any cost is no longer a viable strategy. In this session, hear from one exec as they discuss the ins and outs of growing as a DTC brand.

  • 1:35 p.m. E.S.T.
    Sponsor Session

Friday, August 28

  • 12:00 p.m. E.S.T.
    Opening Remarks
  • 12:05 p.m. E.S.T.
    The Evolution of a Brand

    A great brand is many things. For one company, this means starting off with one idea, building a vast audience, and then expanding. Hear from an executive as they outline what it has taken for the brand to grow from an idea into a multi-touchpoint brand while maintaining it’s overall identity and community-first attitude.

  • 12:25 p.m. E.S.T.
    Sponsor Session
  • 12:40 p.m. E.S.T.
    Snapshot on User-Generated Content

    How can you make your users into your brand’s biggest advocates and establish a steady stream of quality user-generated content? Hear one executive speak about how the brand is turning its casual customers into evangelists by fostering community and threading purpose-driven marketing into a new initiative.

  • 1:00 p.m. E.S.T.
    Sponsor Session
  • 1:15 p.m. E.S.T.
    Key Takeaways

    Hear the key trends and takeaways from the event.

Attendees

Partners

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The caliber of people and brands were fantastic. I left inspired and armed with some great insights that I brought back my team.

— Brand Director, The Bouqs Company

Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions.

— Digital Director, Stanley Black & Decker

Great speakers and presentations, which are informative, approachable and engaging.

— Digital Marketing Manager, Petco

Contact Us

More Information

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