Brand marketers have had quite the tumultuous year. From having to scratch their content calendars due to the coronavirus, to supporting and participating in the Black Lives Matter movement, brands have had to show up in ways they hadn’t planned for. In only six months time, brand marketing has been totally flipped on its head. Now, marketers are yet again shifting their strategies as the political, social and technological environment changes around them -- as well as reconsidering the way they target and connect with their audiences.
Join us at the Digiday Brand Summit LIVE where we’ll tackle all things marketing and diversity -- from how tech has changed the way brands interact with audiences, to how their social responsibilities have become more important than ever. With the evolution of social platforms such as TikTok and boycotting Facebook, brands have more of an opportunity than ever to speak out for what they stand for.
What’s included with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A Digiday Brand Guide packed with key takeaways from the week,
practical tips, on-demand sessions, full presentations and much more
Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.
Wednesday, August 26
12:00 p.m. EDTState of the Industry
Join us as we walk through how brands are being impacted by the new normal.
12:10 p.m. EDTThe Evolution of a Brand
A great brand is many things. For one company, this means starting off with one idea, building a vast audience, and then expanding. Hear from an executive as they outline what it has taken for the brand to grow from an idea into a multi-touchpoint brand while maintaining it’s overall identity and community-first attitude.
CHIEF EXPERIENCE OFFICER
12:30 p.m. EDTSponsor Session
12:45 p.m. EDTLeading with Innovation
Embracing innovation versus waiting for proof-of-concept is a high risk, but it's also high-reward. In this session, one executive will discuss how being on the pulse of technology has fueled their business and how continuing to tap into fresh ideas and opportunities has worked to their company's advantage.
1:05 p.m. EDTSponsor Session
1:20 p.m. EDTMeeting Consumers Where They Are
Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.
FOUNDER & CEO
GT'S LIVING FOODS
1:40 p.m. EDTSponsor Session
Thursday, August 27
12:00 p.m. EDTWelcome Back
12:05 p.m. EDTInfluencer Marketing and the Age of Accountability
Influencer marketing has spread fast, but to become a key channel for advertisers there are challenges to overcome from finding the right talent to selecting the right metrics to track them against, it’s more important than ever to think about the role influencers play in a marketing strategy, given the valuable reputations at stake. This session will explore how one brand has evolved its own way of working with influencers over the last six months.
12:25 p.m. EDTWhat Brands Can Learn from Publisher's Success in Audience Engagement
12:40 p.m. EDTHow to Cultivate an Authentic Brand Voice
Now more than ever it is important to have an authentic brand voice, especially now that consumers are plugged in at all times. In this session hear how Supergoop! has stayed true to its message and mission in the midst of uncertainty.
1:00 p.m. EDTSponsor Session
1:15 p.m. EDTThe Life of a Brand
For a brand, going from concept to audience building is the most important thing. Hear from an executive as they outline what it has taken for the brand to blossom from a concept into an omnichannel brand while also conserving it’s overall DNA and community-outward values.
CO-FOUNDER & CMO
BLK & BOLD
1:35 p.m. EDTSponsor Session
Friday, August 28
12:00 p.m. EDTOpening Remarks
12:05 p.m. EDTHow to Strike the Balance of Marketing During a Rapidly Evolving Time of Crisis
In a time where new challenges that marketers never could have previously imagined pop-up nearly daily, Jennifer can talk to how brands can approach striking the balance between running a business while not coming across as opportunistic. Jennifer stresses the need for brands to shift their marketing approach to focus on support, help, and empathy, especially now in a constantly evolving time of crisis, where uncertainty abounds and guidelines for business change weekly. She’ll talk to the importance of businesses supporting local communities and partners to help them weather the storm. Finally, she’ll discuss how, by adapting strategies and truly understanding how a crisis is affecting their target audiences, brands have the opportunity to meet the moment and enable their customers.
12:25 p.m. EDTSponsor Session
12:40 p.m. EDTSnapshot on User-Generated Content
How can you make your users into your brand’s biggest advocates and establish a steady stream of quality user-generated content? Hear one executive speak about how the brand is turning its casual customers into evangelists by fostering community and threading purpose-driven marketing into a new initiative.
1:00 p.m. EDTSponsor Session
1:15 p.m. EDTKey Takeaways
Hear the key trends and takeaways from the event.
Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.
The caliber of people and brands were fantastic. I left inspired and armed with some great insights that I brought back my team.
— Brand Director, The Bouqs Company
Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions.
— Digital Director, Stanley Black & Decker
Great speakers and presentations, which are informative, approachable and engaging.
— Digital Marketing Manager, Petco
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