The utilization of technology in marketing is the new normal. However, is the rise of technology catapulting the fall of relatable storytelling for brands? This September, we’ll explore how a modern brand tells stories in the digital age, regardless of industry. Join us at Digiday Brand Leaders Japan to discuss curating content that works both online and offline.

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Speakers

  • Junichi Abe
    CORPORATE OFFICER AND CHIEF OFFICER OF ADVERTISING
    THE YOMIURI SHIMBUN
  • Ana Andjelic
    CHIEF BRAND OFFICER
    REBECCA MINKOFF
  • Tetsuya Bessho
    PRESIDENT
    SHORT SHORTS FILM FESTIVAL
  • Goeun Kim
    CMO
    JAPANTAXI
  • Miyoko Kimura
    CMO
    ASKUL CORPORATION
  • Koji Miyake
    EXECUTIVE OFFICE GENERAL MANAGER
    NIKKEI INC
  • Takahiro Yamamoto
    DIGITAL MARKETING MANAGER
    SHARP MARKETING JAPAN

Agenda

Tuesday, September 11

  • 11:00 a.m.
    Registration Opens
  • 11:30 a.m.
    Town Hall

    Brands and publishers only.

    VIP brand and publishing executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 12:00 p.m.
    Sandbox Presentations

    Brands and publishers only.

    These rapid-fire presentations introduce VIP brand and publishing executives to tech providers.

  • 12:30 p.m.
    Networking Lunch
  • 1:15 p.m.
    Opening Remarks

    Welcome remarks from Digiday Japan and U.S.

  • 1:20 p.m.
    Digiday Challenge Board

    Attendees share the biggest challenges they are facing when it comes to marketing and branding on a global scale.

  • 1:30 p.m.
    State of the Industry

    Hear an outline on the biggest trends facing both the global and local marketing industry.

  • 1:40 p.m.
    Viewpoint from the USA

    It's a platform world, and brands are just living in it. Hear from a leading exec on how American brands are seeking to take back control from their platform overlords, how they're playing with younger players like Snapchat and Instagram, and how they're changing stodgy internal structures to be able to compete in a new era.

  • 2:00 p.m.
    What's the Ideal Form of Digital Media

    Brand owners have been communicating with their users via media for as long as we can remember. Hear from one publisher about how they’re navigating the complex relationship between brands, media and audiences.

  • 2:20 p.m.
    Sponsor Workshop
  • 2:35 p.m.
    Networking Break
  • 2:55 p.m.
    Town Hall & Challenge Board Review

    Hear the common themes marketers and publishers shared during the town hall and the most pertinent problems placed on the Digiday challenge board.

  • 3:30 p.m.
    Reinvigorating an Old Brand

    How can influencers help your brand? In this session, hear how a brand known by a completely different generation is making itself appeal to millennials.  

  • 3:45 p.m.
    Digital Innovation and Reconsidering KPIs

    Digital innovation is hard for companies at any size. Learn how this brand's new agile thinking is helping them rethink digital innovation, and enabling them to measure success.

  • 4:00 p.m.
    The Big Picture

    Having a mission statement is becoming increasingly important for companies as their customers demand authenticity. Hear how one brand is cutting through an over-saturated market by ensuring their mission statement is communicated at every touch point, and how they’re using this to foster trust.

  • 4:15 p.m.
    Modernizing the Taxi Industry

    Taxis are one of the least technologically advanced sectors of the passenger transport industry. JapanTaxi is looking to change that by bringing the taxi industry digital. Goeun Kim, CMO of JapanTaxi, explains how their taxi reservation app, Zenkoku Taxi, harnesses technology to rejuvenate the taxi experience and explores their ideas for the future.

    • Goeun Kim

      CMO

      JAPANTAXI

  • 4:30 p.m.
    Refreshment Break & Networking
  • 4:45 p.m.
    Inside the Brand Studio

    An increasing number of brands are looking to regain creative control over their content by bringing production in-house. We’ll take a look at two brands who are making this happen.

  • 5:00 p.m.
    Creating a Content-Driven Brand

    More and more brands are discussing content newsrooms -- fast-paced departments within companies that work like editorial operations. In this session, one brand will discuss the challenges of hiring the right talent for content creation, and strategies brands can employ to find the best fit.

  • 5:20 p.m.
    Working Group Discussions

    Brands and publishers only.

    Brand and publishing leaders will break up into groups to tackle specific challenges facing the global marketing community.

  • 6:45 p.m.
    Working Group Presentations

    Working groups will present their findings and solutions to challenges facing the marketing industry on a local and global field.

  • 7:30 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Brand Leaders Dinner

Wednesday, September 12

  • 7:00 a.m.
    Breakfast
  • 8:10 a.m.
    Sandbox Presentations

    Brands and publishers only.

    These rapid-fire presentations introduce brand and publishing participants to tech providers.

  • 8:50 a.m.
    Why Store of the Future Doesn’t Want to Sell You Anything

    Many successful modern retail startups are rediscovering the advantages of physical stores. They are revitalizing the store model by taking cues from digital behavior. Superior service, community, content, and lifestyle-oriented experiences are some of the directions taken by the modern physical retail winners. Hear from Ana Andjelic, Rebecca Minkoff's chief brand officer, as she explores how to combine demand-building, branding, technology and design into a formula for the successful store of the future.

    • Ana Andjelic

      CHIEF BRAND OFFICER

      REBECCA MINKOFF

  • 9:10 a.m.
    Beyond Advertising

    An inside look at how one global brand emphasized speed and collaborations to create content and advertising, and how it works with platforms to disseminate its message.

  • 9:30 a.m.
    Data-Centric Digital Marketing, the Netflix Way

    Get inside the mind of a giant brand as it tackles everything from resource allocations to the internal organization in an effort to get marketing moving from the mass market to individualization.

  • 9:50 a.m.
    Bringing Your Brand to Millennials

    Winning over millennials is a notoriously difficult ask. Learn from one brand about how they identified what millennials want and how they’re successfully marketing to the younger set.

  • 10:10 a.m.
    10-Minute Meetings

    By invitation only.

  • 11:30 a.m.
    Offbeat Humor for Half a Million Followers

    Sharp understands how to engage its Twitter followers. Sharp Japan Twitter’s left-of-centre humor constantly generates buzz and exemplifies a new kind of digital communication. Hear from Takahiro Yamamoto, manager of digital marketing for Sharp Japan and winner of the Saji Keizo Prize, as he explores the potential for creative projects that don’t directly contribute to the company’s bottom line.

    • Takahiro Yamamoto

      DIGITAL MARKETING MANAGER

      SHARP MARKETING JAPAN

  • 11:45 a.m.
    Your Brand, Internally

    Make your employees your biggest advocates. Learn how one company makes sure their purpose-driven brand building filters into their internal organization.

  • 12:00 p.m.
    Brands are Becoming Media

    In the past, brands used to be able to control and own the messaging surrounding their brand entirely. That’s not the case anymore. Brands need to participate in conversations regardless of the message to develop a deeper relationship with audiences and inspire the brand message naturally.

  • 12:20 p.m.
    5 Things We've Learned & Closing Remarks

    We’ll summarize the event with the top themes that have emerged through two days of content.

Attendees

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