Brands, meet AI

Artificial intelligence may seem light-years in the future, but smart brands are already focusing on creating practical, measurable consumer-facing applications with the technology.

The Digiday AI Marketing Summit will dive deep into how marketers can understand and use artificial intelligence and machine learning. Brand and agency leaders will share how they’re using this new technology for everything from shifting how media dollars are deployed, to customer service, to using AI for content curation.

Join us at the Digiday AI Marketing Summit this spring, where we will explore how brands are taking advantage of these new opportunities, now and in the future.

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Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

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Speakers

  • Christopher Caen
    HEAD OF MARKETING
    ECOVACS ROBOTICS
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  • Lauren Daley
    director OF GLOBAL ECOMMERCE
    PFIZER
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  • Carla Dunham
    VP, BRAND MARKETING
    EQUINOX
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  • Danny Isserles
    VP OF MARKETING
    ROBOTEAM
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  • Tirath Kamdar
    CO-FOUNDER & CEO
    TRUEFACET
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  • Ivonne Kinser
    CMO
    AVOCADOS FROM MEXICO
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  • Michael Lawder
    SVP
    SAMSUNG
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  • Diane Loviglio
    CO-FOUNDER & CEO
    BOON + GABLE
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  • Michael Malinsky
    CEO
    WUNDER2
  • Ian Mundorff
    GLOBAL HEAD OF MEDIA
    HP
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  • Justine Santa Cruz
    VP OF STRATEGIC PARTNERSHIPS AND ALLIANCES
    SATISFI
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  • Eric Smith
    CHIEF DATA & ANALYTICS OFFICER
    USAA
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  • Nithya Thadani
    CEO
    RAIN AGENCY
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  • Sarah Townes
    VP, MARKETING
    MALL OF AMERICA
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  • Assaf Wand
    CEO & CO-FOUNDER
    HIPPO
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  • Omri Yoffe
    CEO & CO-FOUNDER
    LIFEBEAM
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Agenda

Wednesday, April 11

  • 1:00 p.m.
    Registration
  • 2:00 p.m.
    Townhall

    Brands only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 2:30 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers.

  • 3:00 p.m.
    State of the Industry & Digiday Challenge Board

    We'll review the top five trends impacting the industry right now, and attendees will submit their own challenges to the Digiday Challenge Board.

  • 3:10 p.m.
    How Does AI Apply to Marketing?

    Efficient email targeting isn’t the first thing that comes to mind when you hear the term artificial intelligence. But AI has the power to overhaul the way brands and retailers interact with customers through every point of communication, whether that’s in an email subscription, through a chatbot, or through voice command. To incorporate AI into a marketing strategy, it’s critical to first capture the technology’s full potential.

    • Ian Mundorff

      GLOBAL HEAD OF MEDIA

      HP

  • 3:30 p.m.
    Personalizing Experiences with AI Chatbots No Matter How Big or Small the Brand

    Chatbots need a unique AI behind them in order to provide great service to users. Hear from Sarah Townes, as she details how Mall of America is creating unique one-on-one experiences with shoppers. Justine Santa Cruz will then answer all of your questions on how you can effectively use AI chatbots to better connect your brand with consumers.

    • Sarah Townes

      VP, MARKETING

      MALL OF AMERICA

    • Justine Santa Cruz

      VP OF STRATEGIC PARTNERSHIPS AND ALLIANCES

      SATISFI

  • 3:50 p.m.
    Sponsor Workshop
  • 4:05 p.m.
    Networking Break
  • 4:20 a.m.
    Building Deeper Connections

    Meet Temi, the personal robot. Temi is your personal assistant, media hub, DJ and much more. Join Danny Isserles to find out how this new member of the family will impact your life.

    • Danny Isserles

      VP OF MARKETING

      ROBOTEAM

  • 4:40 p.m.
    Are Brands Ready For The Next Level of 24/7 Connection With Customers?

    First there was the 24/7 hotline, then there was social media that customers could contact brands about their needs and wants but now with the introduction of chatbots, voice assistants, and virtual reality customers now dictate when and where they connect with the brands they love. Are brands ready?

    • Eric Smith

      CHIEF DATA & ANALYTICS OFFICER

      USAA

  • 5:00 p.m.
    Working Group Sessions

    Attendees will split off into groups focusing on one of three key challenges that brands face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    Brand Participant Reception

    Invite only.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect brand participants with innovative technology platforms and media companies and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner With Strangers

    Come and enjoy delicious meal with your fellow attendees during the first night of the summit. Digiday has made a group reservation at the hotel for all to enjoy. More details to follow and costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Following dinner, continue the night at Bacara Bar. The lounge is located inside the Bacara Hotel where you'll be able to enjoy premium wines and cocktails. Take your drinks on the bar's terrace where there's a fireplace overlooking the ocean. Costs at your own expense.

Thursday, April 12

  • 7:00 a.m.
    Morning Yoga

    Start your day with a zen morning yoga session outside in beautiful Santa Barbara. All equipment is provided and open to all. Sign up at the registration desk.

     

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Town Hall

    Brands only. 

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:30 a.m.
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers.

  • 10:00 a.m.
    When is the Right Time to Post?

    It’s no longer about showing the proper and personalized advertising to the consumer, it’s now all about timing. Programmatic advertising with the help of AI can easily predict the best time, place, and duration of an ad to shown to a customer.

    • Nithya Thadani

      CEO

      RAIN AGENCY

    • Lauren Daley

      DIRECTOR OF GLOBAL ECOMMERCE

      PFIZER

  • 10:25 a.m.
    A Photo into the Future

    Snap a photo, find similar objects, have it delivered. How photo recognition programs and help consumers easily find products they’re looking for. Many online retailers are looking into the future through the lens of a camera: simplifying the search process for the consumer who might not know exactly how to explain what they want, but rather show it.

    • Michael Malinsky

      CEO

      WUNDER2

  • 10:45 a.m.
    Sponsor Workshop
  • 11:00 a.m.
    Democratizing Personal Health & Fitness Through AI

    The future of wearables is using AI to personalize our health and fitness in real time. By improving a person’s awareness of their own behaviors, Vi is inspiring a truly smarter and attainable workout experience through the power of AI, voice and machine learning.

    • Omri Yoffe

      CEO & CO-FOUNDER

      LIFEBEAM

  • 11:20 a.m.
    Networking Break
  • 11:35 a.m.
    Sponsor Dialogue
  • 11:45 a.m.
    AI is Transforming the American Mall

    The sprawling suburban mall is far from the retail mecca that it used to be. These brick-and-mortar behemoths are at risk of going extinct, and in an industry where Amazon rules, only the strongest will survive. AI, in the form of chatbots and voice assistants, is helping to streamline the shopping mall experience, as well as serve up discounts and incentives for visiting stores.

    • Diane Loviglio

      CO-FOUNDER & CEO

      BOON + GABLE

  • 12:05 p.m.
    Using AI to Motivate Fitness Club Members

    How do you personalize an experience and engage with members inside and outside the walls of a fitness club? AI in the form of in-app chatbots create a trackable way to guide and motivate members, by collecting a data-driven, deep understanding of who members are and what they want. These digital coaches are ultimately improving retention and keeping clientele interested and engaged.

    • Carla Dunham

      VP, BRAND MARKETING

      EQUINOX

  • 12:25 p.m.
    Lunch
  • 1:15 p.m.
    Afternoon Activities

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Digiday also has some activities planned below

  • 5:00 p.m.
    Working Group Session

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    This is it: all working groups get one last chance to finalize their presentations for tomorrow's reports. Open to all.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

    Continue networking with casual cocktails

  • 8:00 p.m.
    Dinner With Friends

    Enjoy a meal outdoors along the Santa Barbara coast on the last night of the summit. Digiday has made a reservation at a nearby restaurant for organized group dinner. More details to come and costs at your own expense.

     

  • 9:30 p.m.
    After-Hours Hangout

    It's the last night of the event so come have one more cocktail with your new connections. Meet fellow attendees at Bacara Bar located inside the hotel for a nightcap. Sign up at the registration desk. Costs at your own expense.

Friday, April 13

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s Town Hall session.

  • 9:15 a.m.
    Sponsored Workshop
  • 9:45 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 10:00 a.m.
    Experiencing Brands IRL, Kinda

    Yes, images are great but imagine being able to immerse yourself in the rental house you are going to rent in Europe or walk around and shop your favorite retail store in New York. Virtual reality is creating a whole new way to experience brands in real life.

    • Michael Lawder

      SVP

      SAMSUNG

  • 10:30 a.m.
    Sponsored Dialogue
  • 10:40 a.m.
    Voice Assistants

    OK, Google: How can AI and voice command change the game for marketers? With over half of Americans using voice assistants, brands shouldn’t be too shy to experiment on the platform -- it’s time to speak up. Hear how brands are embracing the voice assistant trend to raise customer awareness, drive innovative campaigns, offer smart product suggestions and establish new connections with their audiences.

    • Christopher Caen

      HEAD OF MARKETING

      ECOVACS ROBOTICS

  • 11:00 a.m.
    Meet The Bots Who Can Handle Your Insurance

    If you’ve ever had an issue with health insurance, you know how long it can take to get it resolved. Enter the chatbots: These AI bots can handle insurance claims in less than three seconds, and they’re efficiently resolving customer questions, making the overall experience more seamless.

    • Assaf Wand

      CEO & CO-FOUNDER

      HIPPO

  • 11:15 a.m.
    The Power of Predictive Merchandising

    For retailers today, the stakes are too high to leave inventory planning and merchandising strategies up to gut instinct. With AI and predictive merchandising, retailers can be ensure what they’re selling is what customers are asking for, and that the amount of inventory they have on hand -- including styles, sizes and colors -- is correct.

    • Tirath Kamdar

      CO-FOUNDER & CEO

      TRUEFACET

  • 11:30 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

Activities

  • Wednesday
    8 P.M. - Dinner With Friends

    Come and enjoy delicious meal with your fellow attendees during the first night of the summit. Digiday has made a group reservation at the hotel for all to enjoy. More details to follow and cost at your own expense.

    9:30 P.M. - After-Hours Hangout

    Following dinner, continue the night at Bacara Bar. The lounge is located inside the Bacara Hotel where you'll be able to enjoy premium wines and cocktails. Take your drinks on the bar's terrace where there's a fireplace overlooking the ocean. Costs at your own expense.

  • Thursday
    7 A.M. - Morning Yoga

    Start your day with a zen morning yoga session outside in beautiful Santa Barbara. All equipment is provided and open to all. Sign up at the registration desk.

    8 P.M. - Dinner With Friends

    Enjoy a meal outdoors along the Santa Barbara coast on the last night of the summit. Digiday has made a reservation at a nearby restaurant for organized group dinner. More details to come and costs at your own expense.

    9:30 P.M. - After-Hours Hangout

    It's the last night of the event so come have one more cocktail with your new connections. Meet fellow attendees at Bacara Bar located inside the hotel for a nightcap. Sign up at the registration desk. Costs at your own expense.

Premier Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Bacara Resort & Spa
8301 Hollister Ave
Goleta, CA 93117
Book your room

To book your stay at Bacara Resort & Spa, please use this link. Mention Digiday AI Marketing Summit to receive a special room rate of $269.00 USD per night, plus tax.

Please Note: the cut-off date for that room rate is March 11 by 12am EST.

Contact Us

More Information

For speaking opportunities:

Apply here

VIP Opportunities

Are you a marketing executive? You could be eligible for a complimentary pass.

Apply here

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