The Digiday Content Marketing Awards recognize the content that connects brands to audiences across channels including mobile, social, video and more.
Winners across 27 categories were announced at this year's gala, which was hosted by comedian Mike Cannon on May 9th. You can check out the winners below and on the site here.
You can also check out photos from the gala here.
Have what it takes? Drop your email below to receive reminders about deadlines for next year's program.
Best Agency/Client Collaboration
Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.
Best Brand/Influencer Collaboration
Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.
Best Experiential Marketing Campaign
Honoring the best experiential marketing campaign by a brand or agency to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.
FinalistsRefinery29 - 29Rooms 2017
Best New Product or Launch Campaign
Recognizing the most outstanding content marketing campaign for the promotion of a new product or publication that generated buzz, built awareness and connected with its intended audience.
Best Use of Native Advertising/Sponsored Content
Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.
Best Brand Publication - Print and/or Digital
Honoring the most outstanding print or digital magazine created by a brand for the promotion of their brand, products or services.
Best Branded Content Site - B2B
Awarding the most outstanding B2B content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service to consumers.
FinalistsDell Technologies - Perspectives
Best Branded Content Site - B2C
Awarding the most outstanding consumer content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service.
FinalistsAmazon & Acura - "This Is What We Make"
Best Branded Content Series
Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.
Most Original Email Campaign
Honoring the most original branded email campaign that has most effectively and consistently engaged and informed an audience in a unique way.
Most Original Use of Facebook
Honoring the most original use of Facebook by a brand, agency or publisher using targeting technology and new platform features to promote a brand, product or service.
FinalistsGrow - The Pursuit
Most Original Use of Twitter
Honoring the most original use of the latest developments on Twitter, including but not limited to Twitter video, 'featured' Tweets and more to promote a brand, product or service.
Best Use of Instagram
Awarding the brand, agency or publisher that has most effectively used Instagram’s newest developments, including polling and Stories, in creative storytelling and audience engagement.
Best Use of Snapchat
Awarding the best use of Snapchat by a brand, agency or publisher to promote a brand, product or service using Snapchat’s unique features such as branded lenses, Discover and Live.
Best Use of Video
Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.
FinalistsHavas Media Group - Imagine Dubai
Best Use of Real-Time Streaming Video
Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.
Best User-Generated Content
Awarding the most effective and creative use of content generated by fans for increasing brand awareness.
Most Influential Brand Community
Honoring the brand with the most influential community affiliated unofficially or officially with a brand for promoting social good and/or awareness of the brand.
FinalistsNational Geographic: Chasing Genius
Most Innovative Use of Content
Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.
Best In-House Content/Brand Studio
Presented to a publisher or brand's in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.
Most Effective/Measurable Campaign
Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.
FinalistsEdelman & Adobe - Make The Cut
Best Interactive Content Piece or Series
Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.
Best Branded Podcast new
Recognizing the branded podcast best used in order to reach and engage with an audience.
Best Content Marketing Tech Platform
Recognizing the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.
Best Content Marketing Agency
Awarded to a standalone agency (not in-house at a media company) for best use of written, video, social, mobile or other forms of branded content across multiple platforms to promote a client’s brand, product or service to consumers.
Content Marketing Team of the Year
Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.
FinalistsCards Against Humanity
Content Marketer of the Year
Honoring a leading thinker in the marketing world whose vision, innovative marketing tactics and leadership stand out amongst the competition. This is an individual-based award.
For more information:
For sponsorship opportunities:
Interested in being a judge?
Digiday is committed to facilitating a welcoming and respectful environment for all. Please take a moment to review the Digiday Code of Conduct