The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At the Amazon Strategies Virtual Forum, we will be tackling all things Amazon, from selling to advertising. As luxury retailers enter the Amazon ecosystem and as CPG companies compete for ad space, every retailer or brand has to bet on Amazon. From the AMS platform, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business.

What’s included with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• An Amazon Advertising Survival Guide packed with key takeaways from the week, practical tips,
on-demand sessions, full presentations and much more

Speakers

  • Price Glomski
    EVP, DIGITAL COMMERCE
    PMG
  • Daniel Knijnik
    CO-FOUNDER & CEO
    QUARTILE
  • Margaux Logan
    VP, HEAD OF ONLINE MARKETPLACES, AMERICAS
    PUBLICIS COMMERCE
  • Jim Morgan
    HEAD OF E-COMMERCE
    VITA COCO
  • Marie-Jeanne Matei
    HEAD OF E-COMMERCE
    FERRERO USA
  • Debbie Wei Mullin
    FOUNDER & CEO
    COPPER COW COFFEE
  • Shafique Niazi
    director, MARKETPLACES
    RISE INTERACTIVE
  • Vishal Sagar
    director, E-COMMERCE & DIGITAL MARKETING, AMERICAS
    JBL @ HARMAN
  • Julie Weitzner
    EVP
    SELLWIN CONSULTING, DENTSU
  • Cate Weyers
    director, ACCOUNT MANAGEMENT
    RISE INTERACTIVE

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Agenda

Thursday, November 12 (Times are local: GMT-0500)

  • 12:00 p.m.
    The State of Selling on Amazon

    Join us as we open the event with the key trends sellers are facing on Amazon.

    • Cale Weissman

      EDITOR-IN-CHIEF

      MODERN RETAIL

  • 12:10 p.m.
    Using the Four P’s to Maximize Customer Acquisition on Amazon

    Consumer behavior is shifting rapidly as more shopping migrates online, and expectations for quality and service are higher than ever before. Navigating this unchartered territory for brands can be challenging, particularly when looking to acquire new customers that aren’t familiar with your product. In this fireside chat, Vishal Sagar, Director of eCommerce & Digital Marketing for Samsung-owned HARMAN discusses how brands can use Amazon as a key customer acquisition platform by using a mixed organic and paid strategy that relies on the four P’s.

    • Vishal Sagar

      DIRECTOR, E-COMMERCE & DIGITAL MARKETING, AMERICAS

      JBL @ HARMAN

    Moderator
    Cale Weissman
  • 12:30 p.m.
    Scaling Your Business on Amazon With A Category Rank Strategy

    Do you know how you should be allocating your Amazon Advertising budget? It's all about the right integrated Paid and Organic Amazon Search strategy, taking into account your placement on the Amazon maturity curve, your business goals, and knowing which products that have the most opportunity for growth. This session will discuss optimizing products around organic category rank and how Amazon marketers must rebalance and reprioritize their strategy to successfully drive towards incremental revenue.

    • Shafique Niazi

      DIRECTOR, MARKETPLACES

      RISE INTERACTIVE

    • Cate Weyers

      DIRECTOR, ACCOUNT MANAGEMENT

      RISE INTERACTIVE

  • 12:45 p.m.
    Avoiding Channel Conflict as a Large CPG Brand

    Big CPG brands need to be everywhere at once — online marketplaces, retail as well as their own online properties. Sometimes that creates potential hurdles. In this session, Vita Coco e-commerce head Jim Morgan will talk about how the brand has approached Amazon over the years, as well as go into its approach for channel-specific campaigns and exclusives.

    • Jim Morgan

      HEAD OF E-COMMERCE

      VITA COCO

    Moderator
    Cale Weissman
  • 1:10 p.m.
    Insights & Advertising on the Growing E-Commerce Marketplace
    • Daniel Knijnik

      CO-FOUNDER & CEO

      QUARTILE

  • 1:25 p.m.
    How to Send Consumers to Your DTC Site from Amazon

    Direct-to-Consumer and Amazon, can they really work hand-in-hand? Learn how this brand founder is marrying traditional DTC practices with the retail giant. 

    • Debbie Wei Mullin

      FOUNDER & CEO

      COPPER COW COFFEE

    Moderator
    Cale Weissman
  • 1:50 p.m.
    How to Create an Effective Product and Brand Page

    Product and brand pages make all the difference and are an important landing page to showcase product detail and topline messaging. Join in to hear about how to take advantage of Amazon's digital seller’s tools as a marketing tool as well as what components make for an effective product page.

    • Marie-Jeanne Matei

      HEAD OF E-COMMERCE

      FERRERO USA

    Moderator
    Cale Weissman

Friday, November 13 (Times are local: GMT-0500)

  • 12:00 p.m.
    The State of Advertising on Amazon

    Join us as we open the event with the key trends advertisers are facing on Amazon.

    • James Cooper

      EDITOR-IN-CHIEF

      DIGIDAY

  • 12:10 p.m.
    Content is Key: Crafting Your Digital Shelf for Branding and Performance

    The Amazon from one year ago is not the same Amazon that sellers are experiencing today. In this session, hear how branding on Amazon is even more important in a COVID world, how optimization has evolved for product findability, and how to execute best practices in today’s world.

    • Margaux Logan

      VP, HEAD OF ONLINE MARKETPLACES, AMERICAS

      PUBLICIS COMMERCE

    Moderator
    James Cooper
  • 12:40 p.m.
    Best Frenemies: How to Reap the Benefits of Amazon While Mitigating Risk

    In this session, hear one executive's advice regarding how to take full advantage of the benefits of Amazon while also mitigating the risks associated with Amazon's massive online marketplace.

    • Julie Weitzner

      EVP

      SELLWIN CONSULTING, DENTSU

  • 1:10 p.m.
    What Does an Early Start to the 2020 Holidays Show Us?

    In this session, gain some interesting insight into Amazon's performance around Prime Day and the early start to the holiday season as well as the acceleration of Amazon and digital marketplaces in 2020.

    • Price Glomski

      EVP, DIGITAL COMMERCE

      PMG

    Moderator
    Kristina Monllos
  • 1:25 p.m.
    Key Takeaways

    Join as we list the key takeaways from throughout the forum.

    • Kristina Monllos

      SENIOR MARKETING EDITOR

      DIGIDAY

Premier Partner

Major Partner

Attendees

"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

— Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

— Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

— Marketing Director, Bonnier Corporation

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More Information

For Speaking Opportunities:

Apply here.

VIP Opportunities

If you are a brand or retail executive, you may qualify for a complimentary pass to the Amazon Strategies Virtual Forum.

See if you qualify for VIP status here.

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