The retail world was upended this past spring. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At the Amazon Strategies Virtual Forum, we will be tackling all things Amazon advertising. As luxury retailers enter the Amazon ecosystem and as CPG companies compete for ad space, every retailer or brand has to bet on Amazon. From the AMS platform, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business.

What’s included with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• An Amazon Advertising Survival Guide packed with key takeaways from the week, practical tips,
on-demand sessions, full presentations and much more

Speakers

  • Maggie Curran
    VP, SALES, E-COMMERCE & BUSINESS DIVISIONS, AMERICAS
    BELKIN INTERNATIONAL
  • Adam Epstein
    VP OF GROWTH
    PERPETUA
  • Connor Folley
    CO-FOUNDER & CEO
    DOWNSTREAM
  • Andrea Hippeau
    PRINCIPAL
    LERER HIPPEAU
  • Laura Kaplan
    VP, STRATEGY
    SELLWIN CONSULTING, DENTSU
  • Ben Knox
    VP, E-COMMERCE
    SUPER COFFEE
  • Kiri Masters
    FOUNDER & CEO
    BOBSLED MARKETING
  • Jake Merrill
    SENIOR CLIENT STRATEGIST
    MARKETPLACE STRATEGY
  • Shafique Niazi
    ASSOCIATE director, AMAZON & MARKETPLACES
    RISE INTERACTIVE
  • Daniel Owen
    EVP
    DIRECT AGENTS
  • Stephanie Parkison
    SR. E-COMMERCE MANAGER, CUSTOMER MARKETING
    TEMPUR SEALY INTERNATIONAL
  • Puja Patel Rios
    VP, E-COMMERCE
    CORA
  • John Shea
    CHIEF GROWTH OFFICER
    TEIKAMETRICS
  • Amanda Stone
    director, E-COMMERCE
    OLLY
  • Rob Towne
    director, PERFORMANCE MARKETING
    PURPLE
  • Rina Yashayeva
    VP, MARKETPLACE STRATEGY
    STELLA RISING

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Agenda

Monday, July 20

  • 12:00 p.m.
    State of the Industry

    Join us as we walk through how brands are dealing with the current state of advertising on Amazon.

    • Anna Hensel

      RETAIL REPORTER

      MODERN RETAIL

  • 12:10 p.m.
    What is Your Amazon Strategy?

    Do you have an Amazon strategy? What should an Amazon strategy look like in this new normal? In this session, hear from Andrea Hippeau as she takes us through how to best strategize on the platform considering current events.

    • Andrea Hippeau

      PRINCIPAL

      LERER HIPPEAU

    Moderator
    Anna Hensel
  • 12:30 p.m.
    How To Scale Your Amazon Advertising Business Profitably

    When advertising on Amazon are you looking to raise awareness, drive efficient, bottom of the funnel revenue, or a combination of both? In this session, Rise and Tempur Sealy will discuss how marketers need to develop and continually optimize their Amazon strategy according to their goals and products.

    • Shafique Niazi

      ASSOCIATE DIRECTOR, AMAZON & MARKETPLACES

      RISE INTERACTIVE

    • Stephanie Parkison

      SR. E-COMMERCE MANAGER, CUSTOMER MARKETING

      TEMPUR SEALY INTERNATIONAL

  • 12:45 p.m.
    How to Stay DTC While Selling on Amazon

    Direct-to-consumer and Amazon, can they really work hand-in-hand? Learn how this brand founder is marrying traditional DTC practices with the retail giant. 

    • Rob Towne

      DIRECTOR, PERFORMANCE MARKETING

      PURPLE

    Moderator
    Anna Hensel
  • 1:05 p.m.
    Gen C: How Covid Has Shaped the Amazon Consumer

    Amazon is growing fast right now, but consumers are changing how they shop in unprecedented ways. Rina will offer insights from our new research on how the consumers think about Amazon, post-Covid. She’ll assess the approaches for consumer brands on the platform, with a comprehensive look at how high-growth brands can succeed.

    • Rina Yashayeva

      VP, MARKETPLACE STRATEGY

      STELLA RISING

  • 1:20 p.m.
    Budgets and Spending on Amazon

    In this session hear from Ben Knox, about what Amazon budget allocations should look like depending on brand life stage, positioning, and more. He'll also discuss how to think about spending on brand versus category versus competitive targets in this new era.

    • Ben Knox

      VP, E-COMMERCE

      SUPER COFFEE

    Moderator
    Anna Hensel
  • 1:40 p.m.
    Balancing Automation & a Hands-On Approach For a Winning Amazon Advertising Strategy

    How Marketplace Strategy and Downstream work together leveraging proprietary technology and strategic support dedicated to creating a winning solution on Amazon Advertising.

    • Jake Merrill

      SENIOR CLIENT STRATEGIST

      MARKETPLACE STRATEGY

    • Connor Folley

      CO-FOUNDER & CEO

      DOWNSTREAM

  • 1:55 p.m.
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    • Anna Hensel

      RETAIL REPORTER

      MODERN RETAIL

Tuesday, July 21

  • 12:00 p.m.
    Welcome Back
    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

  • 12:10 p.m.
    Advertising Against Competitors

    Competition is everywhere, and it’s definitely on Amazon. Learn how companies are staying on the front page of search, working against copycats, and leveraging advertising capabilities.

    • Amanda Stone

      DIRECTOR, E-COMMERCE

      OLLY

    Moderator
    Kristina Monllos
  • 12:30 p.m.
    Beyond Paid Search - Best Practices for Product Pages and Display

    Learn how to leverage new ad types like Sponsored Display and platforms like DSP to own the whole customer journey with a full funnel Amazon advertising strategy.

    • Adam Epstein

      VP OF GROWTH

      PERPETUA

  • 12:45 p.m.
    Myth-Busting Amazon

    In this session, hear an exec bust the biggest myths about Amazon’s marketing and advertising tools and teach how to use them to their full potential.

    • Laura Kaplan

      VP, STRATEGY

      SELLWIN CONSULTING, DENTSU

  • 1:05 p.m.
    10 Principles of Effective Amazon Advertising

    Join us to learn the 10 principles that top performing brands deploy to drive growth and maximize profits with their Amazon ad strategies. 

    • John Shea

      CHIEF GROWTH OFFICER

      TEIKAMETRICS

  • 1:20 p.m.
    Luxury on Amazon

    In this session, hear from an exec at a luxury brand as they take us through how to best position luxury products on Amazon and how their team has mastered Amazon's advertising tools to drive traffic.

    • Kiri Masters

      FOUNDER & CEO

      BOBSLED MARKETING

    Moderator
    Kristina Monllos
  • 1:40 p.m.
    Working Group

    Join us in an honest discussion about the current state of the industry -- please bring questions and challenges as we will be talking all things strategy.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

Wednesday, July 22

  • 12:00 p.m.
    Welcome Back
  • 12:10 p.m.
    How to Win as a Brand on Amazon

    Nearly half of US internet users start their product searches on Amazon – do you know how to strengthen your brand equity on Amazon? Whether protecting branded traffic or capturing competitor searches, this session will provide valuable insights into how to boost your brand’s success in the brand-agnostic space.

    • Puja Patel Rios

      VP, E-COMMERCE

      CORA

  • 12:30 p.m.
    The Big Picture

    In this turbulent time, how are CEOs, founders and CMOs deciding what the best course of action is for their omnichannel approach? One top executive walks us through their strategies for survival.

    • Maggie Curran

      VP, SALES, E-COMMERCE & BUSINESS DIVISIONS, AMERICAS

      BELKIN INTERNATIONAL

    • Daniel Owen

      EVP

      DIRECT AGENTS

  • 1:00 p.m.
    Key Takeaways

    In this session, we will close out the forum by discussing the key things we learned across the three days of content.

    • Kristina Monllos

      MARKETING EDITOR

      DIGIDAY

Attendees

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"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

— Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

— Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

— Marketing Director, Bonnier Corporation

Contact Us

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