The current crisis has been a gamechanger for e-commerce. With many people stuck at home and unable to get out, e-commerce acceleration has been one of the big stories in retail. And even within that, the undisputed winner is Amazon. 

Join us at the Amazon Strategies Virtual Forum, a series of presentations, workshops and talks taking place over three days that’ll help you survive this new reality. We’ll explore what the crisis has meant for selling on Amazon, your product pages and your reviews. We’ll also delve into the increasingly volatile Amazon advertising ecosystem, which has seen demand surging and gotten more unpredictable. You’ll come away with actionable insights and practical tips that’ll help you grow your business.

What you get with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• An Amazon Survival Guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more

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Agenda

Monday, July 20

  • 12:00 p.m.
    State of the Industry

    Join us as we walk through how brands are dealing with the current state of advertising on Amazon.

  • 12:10 p.m.
    Product Page Wars

    Product and brand pages make all the difference and are an important landing page to showcase product detail and topline messaging. Join in to hear about how to take advantage of Amazon's digital seller’s tools as a marketing tool.

  • 12:30 p.m.
    Sponsor Session
  • 12:45 p.m.
    How to Generate DTC Site Traffic from Amazon

    Direct-to-consumer and Amazon, can they really work hand-in-hand? Learn how this brand founder is marrying traditional DTC practices with the retail giant. 

  • 1:05 p.m.
    Sponsor Session
  • 1:20 p.m.
    AMS 101

    Join us to learn everything you need to know about utilizing Amazon's Marketing Services. We’ll walk through key tips and tricks to help you and your brand navigate this important part of the platform.

  • 1:40 p.m.
    Sponsor Session

Tuesday, July 21

  • 12:00 p.m.
    Welcome Back
  • 12:10 p.m.
    Advertising Against Competitors

    Competition is everywhere, and it’s definitely on Amazon. Learn how companies are staying on the front page of search, working against copycats, and leveraging advertising capabilities.

  • 12:30 p.m.
    Sponsor Session
  • 12:45 p.m.
    Myth-Busting Amazon

    In this session, hear a retail exec bust the biggest myths about Amazon’s marketing and advertising tools and teach how to use them to their full potential.

  • 1:05 p.m.
    Sponsor Session
  • 1:20 p.m.
    Luxury on Amazon

    In this session, hear from an exec at a luxury brand as they take us through how to best position luxury products on Amazon and how their team has mastered Amazon's advertising tools to drive traffic.

  • 1:40 p.m.
    Sponsor Session

Wednesday, July 22

  • 12:00 p.m.
    Welcome Back
  • 12:10 p.m.
    How to Win as a Brand on Amazon

    Nearly half of US internet users start their product searches on Amazon – do you know how to strengthen your brand equity on Amazon? Whether protecting branded traffic or capturing competitor searches, this session will provide valuable insights into how to boost your brand’s success in the brand-agnostic space.

  • 12:30 p.m.
    Sponsor Sesion
  • 12:45 p.m.
    The Big Picture

    In this turbulent time, how are CEOs, founders and CMOs deciding what the best course of action is for their omnichannel approach? One top executive walks us through their strategies for survival.

  • 1:05 p.m.
    Sponsor Session
  • 1:20 p.m.
    Key Takeaways

    In this session, we will close out the forum by discussing the key things we learned across the three days of content.

Past Attendees

"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

— Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

— Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

— Marketing Director, Bonnier Corporation

Contact Us

More Information

For Speaking Opportunities:

Apply here

VIP Opportunities

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