Wednesday, January 29

• 7:30 a.m.
  Demo Hall Reopens

  Learn about innovative solutions from our tech partners to help you better navigate Amazon.
• 8:00 a.m.
  Breakfast Served and Registration Open
• 8:30 a.m.
  Welcome and Overview

  • 

    Shareen Pathak

    MANAGING DIRECTOR, EDITORIAL PRODUCTS

    DIGIDAY

• 8:45 a.m.
  Keynote

  In this session, hear from one of the industry's leading retailers on how they built their brands, and what it takes to succeed on Amazon and what comes next.
• 9:15 a.m.
  Myth-busting Amazon

  Amazon can be difficult to navigate. We'll go deeper into how this juggernaut works and hear from a retailer that has successfully navigated the platform and what it took to get there.
• 9:45 a.m.
  Sponsor Session
• 10:00 a.m.
  WTF Amazon?

  Amazon comes with its acronyms. There are many ways to sell on the world's largest retail platform. In this session, we'll breakdown some of the most common terms, from vendor central to seller central, to Project Zoo to Brand Registry, and what they mean for brands.
• 10:30 a.m.
  Networking Break
• 11:00 a.m.
  Digiday+ Research Presentation

  What happens when retailers sell on Amazon? In this special presentation, we'll break down what Digiday Research has unearthed, from how brands use Amazon to the issues they face when they get there, and what our panel of retailers and agencies thinks about Amazon.
• 11:20 a.m.
  Sponsor Session
• 11:35 a.m.
  Introduction of Classroom Sessions

  Let's talk challenges. Attendees will choose between Selling on Amazon and Advertising on Amazon as their main focus and dive into pain points for both. In this town hall format, attendees will break down and discuss challenges and opportunties in working with this retail giant.
• 11:45 a.m.
  Classroom One: Selling on Amazon

  Selling on Amazon is easy to set up, but hard to maintain. We'll learn the basics of setting up as a vendor or seller on Amazon, how to crack reviews and use Amazon programs like Sampling and Vine.

  Challenge Board and Town Hall

  Sponsor Sandbox
• 11:45 a.m.
  Classroom Two: Advertising on Amazon

  We'll go from the 30,000 foot level introduction into Amazon Advertising, then spend time going into the nitty gritty basics of what people need to know about AAP, from its DSP, to dashboards, to types of ad products and more.

  Challenge Board and Town Hall

  Sponsor Sandbox
• 12:30 p.m.
  Lunch Served & Demo Hall Open
• 1:30 p.m.
  Break Into Round Two of Classroom Sessions
• 1:30 p.m.
  Classroom One: Selling on Amazon

  We'll continue discussing the ins and outs of selling on Amazon, delving deeper into new products like Amazon Stores and other programs.

   
• 1:30 p.m.
  Classroom Two: Advertising on Amazon

  We'll continue discussing and learning to how crack Amazon Advertising, delving deeper into attribution tools and what it means to be a non-endemic brand.

   
• 3:00 p.m.
  Networking Break
• 3:20 p.m.
  Break Into Round Three of Classroom Sessions

  In this wrap up session, we'll finish off all topics from previous discussions.
• 3:20 p.m.
  Classroom One: Selling on Amazon
• 3:20 p.m.
  Classroom Two: Advertising on Amazon
• 4:15 p.m.
  Closing Keynote
• 4:45 p.m.
  Key Takeways

  We'll breakdown the key takeaways on both the seller and advertiser side of Amazon, from a whole days worth of content.
• 5:00 p.m.
  Cocktail Reception & Demo Hall Open