Wednesday, January 29

• 8:00 a.m.
  Breakfast Served, Registration & Demo Hall Open
• 8:30 a.m.
  Welcome and Overview

  • 

    Shareen Pathak

    MANAGING DIRECTOR, EDITORIAL PRODUCTS

    DIGIDAY

• 8:45 a.m.
  Finding Success on Amazon

  In this session, hear from a leadering brand on how they built their strategy, and what it takes to succeed on Amazon and what comes next.

  • 

    Amanda Stone

    SENIOR MANAGER, PARTNERSHIPS

    23ANDME

• 9:15 a.m.
  Seven Essential Functions of a Product Detail Page

  Product Detail Pages are foundational for any retailer on Amazon, but many fail to take advantage of the branding opportunity that PDPs present. This session will break down the essential elements of a strong PDP and explore ways that retailers can creatively extend their brand narrative to Amazon.

  • 

    Will Margaritis

    SVP, E-COMMERCE & DIGITAL MARKETING

    SELLWIN, DENTSU

• 9:45 a.m.
  OneSpace Sponsored Session
• 10:00 a.m.
  Myth-busting Amazon

  Amazon can be difficult to navigate. We'll go deeper into how this juggernaut works and hear how to successfully navigate the platform.
• 10:30 a.m.
  Networking Break
• 11:00 a.m.
  Digiday+ Research Presentation

  What happens when retailers sell on Amazon? In this special presentation, we'll break down what Digiday Research has unearthed, from how brands use Amazon to the issues they face when they get there, and what our panel of retailers and agencies thinks about Amazon.

  • 

    Shareen Pathak

    MANAGING DIRECTOR, EDITORIAL PRODUCTS

    DIGIDAY

• 11:20 a.m.
  Booyah Advertising Sponsored Session
• 11:35 a.m.
  Introduction of Classroom Sessions

  Let's talk challenges. Attendees will choose between Selling on Amazon and Advertising on Amazon as their main focus and dive into pain points for both. In this town hall format, attendees will break down and discuss challenges and opportunities in working with this retail giant.
• 11:45 a.m.
  Classroom One: Selling on Amazon

  Selling on Amazon is easy to set up, but hard to maintain. We'll learn the basics of setting up as a vendor or seller on Amazon, how to crack reviews and use Amazon programs like Sampling and Vine.

  Challenge Board and Town Hall

  Stella Rising Sandbox

  • 

    Cale Weissman

    SENIOR REPORTER

    MODERN RETAIL

• 11:45 a.m.
  Classroom Two: Advertising on Amazon

  We'll go from the 30,000 foot level introduction into Amazon Advertising, then spend time going into the nitty gritty basics of what people need to know about AAP, from its DSP, to dashboards, to types of ad products and more.

  Challenge Board and Town Hall

  Perpetua Sandbox

  • 

    Shareen Pathak

    MANAGING DIRECTOR, EDITORIAL PRODUCTS

    DIGIDAY

  • 

    Adam Epstein

    VP OF GROWTH

    PERPETUA

• 12:30 p.m.
  Lunch Served & Demo Hall Open
• 1:30 p.m.
  Break Into Round Two of Classroom Sessions
• 1:30 p.m.
  Classroom One: Selling on Amazon

  In this session we'll continue discussing the ins and outs of selling on Amazon, delving deeper into new products like Amazon Stores and other programs. From learning about the best ways to optimize the opportunities that Amazon provides such as the Brand Store, A+ Content, Brand Registry to launching a DTC brand onto the platform. Let's think long term when it comes to sustainability growing a brand with Amazon.

   Dash Hudson: Investing in Creative to Convert 

   

   

  • 

    Colin Darretta

    FOUNDER

    WELLPATH

  • 

    Emma Sayles

    ACCOUNT MANAGER, AMAZON

    MOROCCANOIL

  • 

    Daniel Owen

    EVP

    DIRECT AGENTS

  • 

    Suzanne Perry

    RETAIL BRAND MANAGER, DIGITAL

    CARHARTT

  • 

    Maggie Hickey

    DIRECTOR OF STRATEGIC PARTNERSHIPS

    DASH HUDSON

• 1:30 p.m.
  Classroom Two: Advertising on Amazon

  We'll continue discussing and learning to how crack Amazon Advertising, delving deeper into attribution tools and what it means to be a non-endemic brand. Advertising is a must, especially when there are many products on the platform within the same category or even product type.

  Rise Interactive Sandbox

  • 

    Chris Apostle

    CHIEF MEDIA OFFICER

    ICROSSING

  • 

    Swati Bothra

    DIRECTOR, DIGITAL MARKETING LEAD

    EOS

  • 

    Alan Kwok

    GROWTH LEAD

    HERO COSMETICS

• 3:00 p.m.
  Networking Break
• 3:20 p.m.
  Break Into Round Three of Classroom Sessions

  In this wrap up session, we'll finish off all topics from previous discussions.
• 3:20 p.m.
  Classroom One: Selling on Amazon

  In this final session, hear from Maggie Curran from Belkin as she walks us through the best way to keep Amazon at the front of a holistic retail strategy.

  Tinuiti Sandbox

  • 

    Maggie Curran

    VP, SALES, E-COMMERCE & BUSINESS DIVISIONS, AMERICAS

    BELKIN INTERNATIONAL

• 3:20 p.m.
  Classroom Two: Advertising on Amazon

  Hear from Mark Power, author of Amazon for CMOs  and CEO of Podean. He'll tie together the main points from a full day of conversation, to dive into how to include and keep Amazon in your overall advertising strategy.

  Tatari Sandbox

  • 

    Mark Power

    AUTHOR

    AMAZON FOR CMOS

• 4:15 p.m.
  Closing Keynote

  Hear from Caitlin Strandberg of Lerer Hippeau as she walks us through what investors look for when it comes to an overall Amazon Strategy. From investing in companies such as AllBirds and Casper, her distinct point-of-view will take us behind the curtains of investing in the future of retail.
• 4:45 p.m.
  Key Takeways

  We'll breakdown the key takeaways on both the seller and advertiser side of Amazon, from a whole days worth of content.
• 5:00 p.m.
  Cocktail Reception & Demo Hall Open