It's Amazon's world and we're all just living in it. Amazon is the largest online retailer in the world, with $242 billion in annual revenue. This juggernaut presents new opportunities for retailers — but navigating Amazon, including Amazon advertising, can be tough.

Amazon Strategies, presented by Digiday, Glossy and Modern Retail, is a two-day forum and workshop where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.

For detailed, actionable insights about starting on, navigating everything from Amazon Advertising to Vendor Central to managing reviews, and increasing your presence on the platform for the best success, join us.

The early rate on passes ends Jan. 6.

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  • Chris Apostle
  • Colin Darretta
  • Will Margaritis


Tuesday, January 28

  • 4:00 p.m.
    Demo Hall Opens

    Learn about innovative solutions from our tech partners to help you better navigate Amazon.

  • 6:00 p.m.
    Networking Reception

    Join us for cocktails and networking to kick off the event.

  • 6:30 p.m.
    Live Podcast

    Our editors sit down with a marketing exec for a live podcast to learn how they're finding success on Amazon.

  • 7:15 p.m.
    Cocktail Reception

    We'll continue the evening with cocktails, networking and light refreshments.

Wednesday, January 29

  • 7:30 a.m.
    Demo Hall Reopens

    Learn about innovative solutions from our tech partners to help you better navigate Amazon.

  • 8:00 a.m.
    Breakfast Served and Registration Open
  • 8:30 a.m.
    Welcome and Overview
    • Shareen Pathak



  • 8:45 a.m.

    In this session, hear from one of the industry's leading retailers on how they built their brands, and what it takes to succeed on Amazon and what comes next.

  • 9:15 a.m.
    Myth-busting Amazon

    Amazon can be difficult to navigate. We'll go deeper into how this juggernaut works and hear from a retailer that has successfully navigated the platform and what it took to get there.

  • 9:45 a.m.
    Sponsor Session
  • 10:00 a.m.
    WTF Amazon?

    Amazon comes with its acronyms. There are many ways to sell on the world's largest retail platform. In this session, we'll breakdown some of the most common terms, from vendor central to seller central, to Project Zoo to Brand Registry, and what they mean for brands.

  • 10:30 a.m.
    Networking Break
  • 11:00 a.m.
    Digiday+ Research Presentation

    What happens when retailers sell on Amazon? In this special presentation, we'll break down what Digiday Research has unearthed, from how brands use Amazon to the issues they face when they get there, and what our panel of retailers and agencies thinks about Amazon.

  • 11:20 a.m.
    Sponsor Session
  • 11:35 a.m.
    Introduction of Classroom Sessions

    Let's talk challenges. Attendees will choose between Selling on Amazon and Advertising on Amazon as their main focus and dive into pain points for both. In this town hall format, attendees will break down and discuss challenges and opportunties in working with this retail giant.

  • 11:45 a.m.
    Classroom One: Selling on Amazon

    Selling on Amazon is easy to set up, but hard to maintain. We'll learn the basics of setting up as a vendor or seller on Amazon, how to crack reviews and use Amazon programs like Sampling and Vine.

    Challenge Board and Town Hall

    Sponsor Sandbox

  • 11:45 a.m.
    Classroom Two: Advertising on Amazon

    We'll go from the 30,000 foot level introduction into Amazon Advertising, then spend time going into the nitty gritty basics of what people need to know about AAP, from its DSP, to dashboards, to types of ad products and more.

    Challenge Board and Town Hall

    Sponsor Sandbox

  • 12:30 p.m.
    Lunch Served & Demo Hall Open
  • 1:30 p.m.
    Break Into Round Two of Classroom Sessions
  • 1:30 p.m.
    Classroom One: Selling on Amazon

    We'll continue discussing the ins and outs of selling on Amazon, delving deeper into new products like Amazon Stores and other programs.


  • 1:30 p.m.
    Classroom Two: Advertising on Amazon

    We'll continue discussing and learning to how crack Amazon Advertising, delving deeper into attribution tools and what it means to be a non-endemic brand.


  • 3:00 p.m.
    Networking Break
  • 3:20 p.m.
    Break Into Round Three of Classroom Sessions

    In this wrap up session, we'll finish off all topics from previous discussions.

  • 3:20 p.m.
    Classroom One: Selling on Amazon
  • 3:20 p.m.
    Classroom Two: Advertising on Amazon
  • 4:15 p.m.
    Closing Keynote
  • 4:45 p.m.
    Key Takeways

    We'll breakdown the key takeaways on both the seller and advertiser side of Amazon, from a whole days worth of content.

  • 5:00 p.m.
    Cocktail Reception & Demo Hall Open



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