It's Amazon's world and we're all just living in it. Amazon is the largest online retailer in the world, with $242 billion in annual revenue. This juggernaut presents new opportunities for retailers — but navigating Amazon, including Amazon advertising, can be tough.

Amazon Strategies, presented by Digiday, Glossy and Modern Retail, is a two-day forum and workshop where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.

For detailed, actionable insights about starting on Amazon.com, navigating everything from Amazon Advertising to Vendor Central to managing reviews, and increasing your presence on the platform for the best success, join us.

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Speakers

  • Chris Apostle
    CHIEF MEDIA OFFICER
    ICROSSING
  • Andrea Blieden
    U.S. GENERAL MANAGER
    THE BODY SHOP
  • Swati Bothra
    director, DIGITAL MARKETING LEAD
    EOS
  • Ilana Cohen
    SENIOR ECOMMERCE MANAGER
    LIVING PROOF
  • Jeff Coleman
    VP, MARKETPLACE CHANNELS
    TINUITI
  • Maggie Curran
    VP, SALES, E-COMMERCE & BUSINESS DIVISIONS, AMERICAS
    BELKIN INTERNATIONAL
  • Colin Darretta
    FOUNDER
    WELLPATH
  • Adam Epstein
    VP OF GROWTH
    PERPETUA
  • Gaston Frydlewski
    CEO & CO-FOUNDER
    HICKIES
  • Maggie Hickey
    director OF STRATEGIC PARTNERSHIPS
    DASH HUDSON
  • Philip Inghelbrecht
    CEO & CO-FOUNDER
    TATARI
  • Alan Kwok
    GROWTH LEAD
    HERO COSMETICS
  • Stephanie Leffler
    CEO
    ONESPACE
  • Will Margaritis
    SVP, E-COMMERCE & DIGITAL MARKETING
    SELLWIN, DENTSU
  • Jon Morris
    FOUNDER AND CEO
    RISE INTERACTIVE
  • Shafique Niazi
    ASSOCIATE director OF AMAZON
    RISE INTERACTIVE
  • Daniel Owen
    EVP
    DIRECT AGENTS
  • Suzanne Perry
    RETAIL BRAND MANAGER, DIGITAL
    CARHARTT
  • Mark Power
    AUTHOR
    AMAZON FOR CMOS
  • Emma Sayles
    ACCOUNT MANAGER, AMAZON
    MOROCCANOIL
  • Amanda Stone
    SENIOR MANAGER, PARTNERSHIPS
    23ANDME
  • Andy Thompson
    director OF MARKETPLACE SERVICES
    BOOYAH ADVERTISING
  • Rina Yashayeva
    VP, MARKETPLACE STRATEGY
    STELLA RISING

Agenda

Tuesday, January 28

  • 6:00 p.m.
    Registration Open

    Please check in at registration to receive a badge that will be used for both days of content.

  • 6:30 p.m.
    Modern Retail Live Podcast

    Our editors sit down with a marketing exec for a live podcast to learn how they're finding success on Amazon.

    • Andrea Blieden

      U.S. GENERAL MANAGER

      THE BODY SHOP

    Moderator
    Shareen Pathak
  • 7:15 p.m.
    Cocktail Reception and Demo Hall Open

    We'll continue the evening with cocktails, networking and light refreshments. Also, take a peak at our demo hall where you can learn about innovative solutions from our tech partners to help you better navigate Amazon.

Wednesday, January 29

  • 8:00 a.m.
    Breakfast Served, Registration & Demo Hall Open
  • 8:30 a.m.
    Welcome and Overview
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 8:45 a.m.
    Finding Success on Amazon

    In this session, hear from a leadering brand on how they built their strategy, and what it takes to succeed on Amazon and what comes next.

    • Amanda Stone

      SENIOR MANAGER, PARTNERSHIPS

      23ANDME

  • 9:15 a.m.
    Seven Essential Functions of a Product Detail Page

    Product Detail Pages are foundational for any retailer on Amazon, but many fail to take advantage of the branding opportunity that PDPs present. This session will break down the essential elements of a strong PDP and explore ways that retailers can creatively extend their brand narrative to Amazon.

    • Will Margaritis

      SVP, E-COMMERCE & DIGITAL MARKETING

      SELLWIN, DENTSU

  • 9:45 a.m.
    OneSpace Sponsored Session
  • 10:00 a.m.
    Myth-busting Amazon

    Amazon can be difficult to navigate. We'll go deeper into how this juggernaut works and hear how to successfully navigate the platform.

  • 10:30 a.m.
    Networking Break
  • 11:00 a.m.
    Digiday+ Research Presentation

    What happens when retailers sell on Amazon? In this special presentation, we'll break down what Digiday Research has unearthed, from how brands use Amazon to the issues they face when they get there, and what our panel of retailers and agencies thinks about Amazon.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 11:20 a.m.
    Booyah Advertising Sponsored Session
  • 11:35 a.m.
    Introduction of Classroom Sessions

    Let's talk challenges. Attendees will choose between Selling on Amazon and Advertising on Amazon as their main focus and dive into pain points for both. In this town hall format, attendees will break down and discuss challenges and opportunities in working with this retail giant.

  • 11:45 a.m.
    Classroom One: Selling on Amazon

    Selling on Amazon is easy to set up, but hard to maintain. We'll learn the basics of setting up as a vendor or seller on Amazon, how to crack reviews and use Amazon programs like Sampling and Vine.

    Challenge Board and Town Hall

    Stella Rising Sandbox

    • Cale Weissman

      SENIOR REPORTER

      MODERN RETAIL

  • 11:45 a.m.
    Classroom Two: Advertising on Amazon

    We'll go from the 30,000 foot level introduction into Amazon Advertising, then spend time going into the nitty gritty basics of what people need to know about AAP, from its DSP, to dashboards, to types of ad products and more.

    Challenge Board and Town Hall

    Perpetua Sandbox

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

    • Adam Epstein

      VP OF GROWTH

      PERPETUA

  • 12:30 p.m.
    Lunch Served & Demo Hall Open
  • 1:30 p.m.
    Break Into Round Two of Classroom Sessions
  • 1:30 p.m.
    Classroom One: Selling on Amazon

    In this session we'll continue discussing the ins and outs of selling on Amazon, delving deeper into new products like Amazon Stores and other programs. From learning about the best ways to optimize the opportunities that Amazon provides such as the Brand Store, A+ Content, Brand Registry to launching a DTC brand onto the platform. Let's think long term when it comes to sustainability growing a brand with Amazon.

     Dash Hudson: Investing in Creative to Convert 

     

     

    • Colin Darretta

      FOUNDER

      WELLPATH

    • Emma Sayles

      ACCOUNT MANAGER, AMAZON

      MOROCCANOIL

    • Daniel Owen

      EVP

      DIRECT AGENTS

    • Suzanne Perry

      RETAIL BRAND MANAGER, DIGITAL

      CARHARTT

    • Maggie Hickey

      DIRECTOR OF STRATEGIC PARTNERSHIPS

      DASH HUDSON

  • 1:30 p.m.
    Classroom Two: Advertising on Amazon

    We'll continue discussing and learning to how crack Amazon Advertising, delving deeper into attribution tools and what it means to be a non-endemic brand. Advertising is a must, especially when there are many products on the platform within the same category or even product type.

    Rise Interactive Sandbox

    • Chris Apostle

      CHIEF MEDIA OFFICER

      ICROSSING

    • Swati Bothra

      DIRECTOR, DIGITAL MARKETING LEAD

      EOS

    • Alan Kwok

      GROWTH LEAD

      HERO COSMETICS

  • 3:00 p.m.
    Networking Break
  • 3:20 p.m.
    Break Into Round Three of Classroom Sessions

    In this wrap up session, we'll finish off all topics from previous discussions.

  • 3:20 p.m.
    Classroom One: Selling on Amazon

    In this final session, hear from Maggie Curran from Belkin as she walks us through the best way to keep Amazon at the front of a holistic retail strategy.

    Tinuiti Sandbox

    • Maggie Curran

      VP, SALES, E-COMMERCE & BUSINESS DIVISIONS, AMERICAS

      BELKIN INTERNATIONAL

  • 3:20 p.m.
    Classroom Two: Advertising on Amazon

    Hear from Mark Power, author of Amazon for CMOs  and CEO of Podean. He'll tie together the main points from a full day of conversation, to dive into how to include and keep Amazon in your overall advertising strategy.

    Tatari Sandbox

    • Mark Power

      AUTHOR

      AMAZON FOR CMOS

  • 4:15 p.m.
    Closing Keynote

    Hear from Caitlin Strandberg of Lerer Hippeau as she walks us through what investors look for when it comes to an overall Amazon Strategy. From investing in companies such as AllBirds and Casper, her distinct point-of-view will take us behind the curtains of investing in the future of retail.

  • 4:45 p.m.
    Key Takeways

    We'll breakdown the key takeaways on both the seller and advertiser side of Amazon, from a whole days worth of content.

  • 5:00 p.m.
    Cocktail Reception & Demo Hall Open

Attendees

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