Finding Balance

There is a new challenge to add to a publisher’s growing list: balance. As the advertising landscape continues to transform and as publishers are being forced to find other ways to bring in revenue -- balancing strategies, balancing budgets, and keeping employees happy are top of mind.

At the Digiday Publishing Summit, we’ll discuss how publishers are keeping up with both internal and external pressures to find harmony -- from audience models, to advertising versus subscriptions, even balancing the strength of a brand.

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Speakers

  • Trei Brundrett
    COO
    VOX MEDIA
  • Christa Carone
    PRESIDENT
    GROUP NINE MEDIA
  • Kevin Gentzel
    CRO
    USA Today Network
    Twitter Icon
  • Cory Haik
    CHIEF DIGITAL OFFICER
    VICE
  • Mark Howard
    CRO
    FORBES
  • Josh Jaffe
    GM
    HOROSCOPE INC.
  • Bree McKenney
    HEAD OF MARKETING
    CONDE NAST
  • Rebecca Poynton-Murray
    HEAD OF COMMERCIAL PRODUCTS
    CNN, T1
  • Joy Robins
    CRO
    THE WASHINGTON POST
  • Justin Smith
    CEO
    BLOOMBERG MEDIA
  • Sebastian Tomich
    Global Head Of Advertising & Marketing Solutions
    THE NEW YORK TIMES

Agenda

Monday, September 23

  • 1:30 p.m.
    Registration Open
  • 2:00 p.m.
    Opening Remarks and the State of the Industry

    Welcome to the Digiday Publishing Summit, we'll be kicking the summit off with a review of the top five trends impacting the industry right now. 

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 2:15 p.m.
    Opening Keynote

    The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join a media executive as they discuss how publishers are going beyond advertising. 

    • Justin Smith

      CEO

      BLOOMBERG MEDIA

  • 2:45 p.m.
    Balancing Subscriptions and Bundles

    Eventually, every publisher runs out of super-fans who will pay full price for their content. And to expand their customer base, some have turned to bundles. But what are the risks and challenges of bundling? Hear from one publisher that’s begun experimenting with them.

    • Joy Robins

      CRO

      THE WASHINGTON POST

  • 3:05 p.m.
    Sponsor Session
  • 3:15 p.m.
    Capturing Revenue from Younger Audiences

    The hip pocket of the millennial crowd, and now gen-z, is in hot demand. Hear how one publisher has harnessed short-form and social video in a bid to attract younger audiences and provide mobile friendly content, as well as the nitty gritty of their success metrics and revenue generation.

    • Christa Carone

      PRESIDENT

      GROUP NINE MEDIA

  • 3:35 p.m.
    Workshop with DistroScale
  • 3:50 p.m.
    The Paywall

    More and more publishers are realizing that they can capture revenue by installing paywalls on sites, limiting the number of free articles a reader has access to. While this seems like a foolproof plan to increase earnings, how do you balance that with  the customer journey and satisfaction? 

  • 4:15 p.m.
    Working Group Sessions

    Attendees will split off into groups focusing on one of three key challenges that publishers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 4:45 p.m.
    Town Hall

    Publishers only. 

  • 5:15 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce publishing participants to tech providers.

    5:15 p.m. - Piano

    5:25 p.m. - Upland PostUp

    5:35 p.m. - Quantcast

    • Seth Forman

      HEAD OF SALES, Q FOR PUBLISHERS

      QUANTCAST

  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms and build valuable business relationships. 

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner with Strangers

    Light Keepers (at the hotel)

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for one more drink before you head off to bed. Costs are at your own expense.

Tuesday, September 24

  • 7:00 a.m.
    Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 7:45 a.m.
    Registration Reopens and Breakfast Served
  • 7:45 a.m.
    Breakfast Workshop with Cxense

    By invitation only. Breakfast will be served.

  • 8:30 a.m.
    Town Hall

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:00 a.m.
    Sandbox Presentations

    These rapid-fire presentations introduce publishing participants to tech providers.

    9:00 a.m. - Blaize

    9:10 a.m. - InMobi

  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Where Diversification is Heading

    Throughout the summit various publishers will discuss their new tactics and products that enable them to diversify their revenue past advertising alone. As publishers take on this brave new world, let's discuss some predictions and trends as we look ahead to 2020.

    • Mark Howard

      CRO

      FORBES

  • 10:00 a.m.
    Podcasting is the New Black

    How do you leverage a mobile app environment to drive consumer engagement and loyalty while also building a funnel for subscription trials? Hear from one media exec in the audio world as they discusses how their audio brand has faced – and worked around – challenges as it builds a growing audience of podcast fans in a premium environment.

  • 10:20 a.m.
    Ad Blocking is Dead: How to Restore the Value Exchange Between Publishers and Ad Blockers

    Ad blocking used to be on everyone’s lips, but all’s quiet on this front in 2019. It’s not that it’s disappeared, just transformed - into ad filtering. How’s that work though? Are all ad-filtering methods equal? How do you make sure you’re unlocking this audience of 200 million people? Tim Cronin will explain why the name’s now “Ad Filtering” and present solutions that build bridges to restore the value exchange between publishers and ad blockers.

    • Tim Cronin

      VP, SALES

      AAX

  • 10:30 a.m.
    Product Building

    Subscriptions, memberships, paywalls, oh my. Join a publishing executive as they make a case for their subscription product. They will walk us through a product overview, key challenges, metrics they're utilizing and lessons to take into future planning.

  • 10:50 a.m.
    Networking Break
  • 11:05 a.m.
    A Tough Sell?

    Pivoting to paid sounds great...except to your head of sales. Hear from one executive as they discuss how publishers can navigate and balance the conflicting priorities of advertising and consumer revenue. They’ll talk about how to win over an ad-supported operation, and get them on board with pursuing consumer revenue.

    • Cory Haik

      CHIEF DIGITAL OFFICER

      VICE

  • 11:25 a.m.
    State of the Industry with Chorus
  • 11:40 a.m.
    Publishers Turn Platform

    Programmatic guaranteed deals are also providing a growth boom for publishers. From the rise of the PMP to first-party data and header bidding, large publishers are becoming increasingly like platforms. In this session, we’ll break down the trends and what’s needed to succeed in this new world and where the win is, as budgets shift over to more programmatic oriented channels.

    • Sebastian Tomich

      Global Head Of Advertising & Marketing Solutions

      THE NEW YORK TIMES

  • 12:00 p.m.
    The Secret to Truly Connecting With Your Audience

    There are many different ways to connect with a reader but in a world where readers have a million competing things trying to capture their attention having a solid connection can mean life or death. Hear the secrets to building and cultivating a close connection with readers.

    • Bree McKenney

      HEAD OF MARKETING

      CONDE NAST

  • 12:20 p.m.
    Lunch Served
  • 12:20 p.m.
    360 Workshop with Permutive

    By invitation only. Lunch will be served.

  • 12:20 p.m.
    360 Workshop with Cafe Media

    By invitation only. Lunch will be served.

  • 1:00 p.m.
    Afternoon Activities

    Use this time to get some sun, catch up on emails or take a quick nap. We'll see you back at the conference at 5pm.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Friends

    DUNE Burgers on the Beach (at the hotel)

    Join new friends for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 a.m.
    After-Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs at your own expense.

Wednesday, September 25

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    The Role Platforms Really Play

    As they diversify their revenue and distribution strategies, publishers need to change the way they use platforms too. Hear how platforms including Facebook, Apple News, Snapchat, Google and even internal CMS platforms really change the way publishers communicate with their audiences. 

    • Josh Jaffe

      GM

      HOROSCOPE INC.

  • 10:00 a.m.
    Balancing Subscriptions with Advertising in OTT

    Media companies building and managing streaming video apps have to be strategic in their revenue strategy -- and what the correct mix is between subscriptions and advertising on these platforms. In this session, we will break down how one publisher approaches a dual revenue stream on their popular OTT apps.

  • 10:20 a.m.
    Sponsor Session
  • 10:30 a.m.
    Creative and Talent Need To Exist Under One Roof

    In the rapid evolution of our business (e.g. less money in the print market), the biggest value prop we have is the most creative talent under one roof. How you’re telling the story and how it’s being distributed need to be interlocked. As publishers explore how to become and remain sustainable in the foreseeable future, it is critical to get this perception in the advertising marketplace to change.

  • 10:50 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after two days of discussion and deliberation.

  • 11:15 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    8:00 p.m. Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

    8:00 P.M. Publisher Dinner with Unruly

    By invitation only.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

  • Tuesday
    7:00 a.m. Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    1:00 p.m. Afternoon Activity with Taboola

    By invitation only.

    8:00 p.m. Publisher Dinner with Duration Media

    By invitation only.

    8:00 p.m. Dinner with Friends

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

Attendees

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Partners

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This is a phenomenal event. I’ve come away with a surplus of high value content & insights that I’ve already started leveraging with my team.

— VP, Product, Tribune Media

This event was full of fantastic content. Attendees were engaged and more then willing to share their challenges and solutions.

— VP of Business Operations, Dow Jones

The Digiday Publishing Summit provided a great program with inspiring speakers, thoughtful programming and interesting people.

— Vice President, Forbes

Ritz Carlton Key Biscayne
455 Grand Bay Drive
Key Biscayne, Florida 33149

Hotel rooms within our room block are strictly for those who have registered for the summit. Digiday's discount code and custom registration link will be sent once you have completed your registration for the event.

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