Building a consumer mindset

With the GDPR and other privacy measures, along with the decline of Facebook, it’s more clear than ever that publishers need to create multifaceted revenue models that put their audiences at the center to build a direct relationship with them.

Join us at the Digiday Publishing Summit to discuss new ways to drive consumer revenue, the evolution of how success is measured for publishers, the impact of GDPR on publishers’ programmatic business, platform strategy and much more. 

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Five Reasons To Attend

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Speakers

  • Christa Carone
    PRESIDENT
    GROUP NINE MEDIA
  • Tony D’Anna
    CEO
    POSTUP
  • Henry Embleton
    HEAD OF AD PRODUCTS & REVENUE
    ELLATION
  • Derek Flanzraich
    CEO & FOUNDER
    GREATIST
    LinkedIn Icon
  • Jeff Gertulla
    EVP & GM
    CBS SPORTS DIGITAL / CBS INTERACTIVE
  • Daniel Hallac
    CHIEF PRODUCT OFFICER
    NEW YORK MEDIA
  • Jed Hartman
    CRO
    WASHINGTON POST
  • Cory Jones
    CHIEF CONTENT OFFICER
    CIVILIZED MEDIA
  • Craig Kostelic
    CHIEF BUSINESS OFFICER
    THE LIFESTYLE COLLECTION, CONDÉ NAST
    LinkedIn Icon
  • Evan Luzzatto
    PRESIDENT
    NYLON
  • Angus Macauley
    CRO
    STAT NEWS
  • Howard Mittman
    CRO & CMO
    BLEACHER REPORT
    LinkedIn Icon
  • Chris Pavlovski
    CEO
    RUMBLE
  • Neil Vogel
    CEO
    DOTDASH
    Twitter Icon

Agenda

Monday, September 24

  • 1:00 p.m.
    Registration Desk Opens
  • 2:00 p.m.
    Town Hall
  • 2:30 p.m.
    Sandbox Presentations

    Publishers only.

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    2:30 p.m. - video intelligence

    2:40 p.m. - PostUp

    2:50 p.m. - Ogury

    • Tony D’Anna

      CEO

      POSTUP

  • 3:00 p.m.
    Opening Remarks & State of the Industry
  • 3:10 p.m.
    Creative and Talent Need To Exist Under One Roof

    In the rapid evolution of our business (e.g. less money in the print market), the biggest value prop we have is the most creative talent under one roof. How you’re telling the story and how it’s being distributed need to be interlocked. As publishers explore how to become and remain sustainable in the foreseeable future, it is critical to get this perception in the advertising marketplace to change.

    • Evan Luzzatto

      PRESIDENT

      NYLON

  • 3:30 p.m.
    Dialog with JW Player
  • 3:40 p.m.
    Life After Facebook

    Algorithms, data, transparency -- the list goes on. Hear how publishers are dealing with life after Facebook, how they are working to wean themselves off -- and what comes next.

    • Neil Vogel

      CEO

      DOTDASH

  • 4:00 p.m.
    Networking Break
  • 4:15 p.m.
    The Secret to Truly Connecting With Your Audience

    There are many different ways to connect with a reader but in a world where readers have a million competing things trying to capture their attention having a solid connection can mean life or death. Hear the secrets to building and cultivating a close connection with readers.

    • Derek Flanzraich

      CEO & FOUNDER

      GREATIST

  • 4:35 p.m.
    Workshop with Wright's Media
  • 4:50 p.m.
    Beyond Advertising

    The debate over paywalls has given way to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce.

    • Jed Hartman

      CRO

      WASHINGTON POST

  • 5:10 p.m.
    Dialog with Domo
  • 5:20 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that publishers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms and publishers. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with cocktails provided by Rumble - Open to all.

  • 8:00 p.m.
    Dinner With Strangers
  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Tuesday, September 25

  • 7:00 a.m.
    Morning Yoga Session

    Start your day off with a morning yoga session overlooking the ocean. We have one of our very own publishing executives leading the class, Jonelle Lasala, Group Director, Digital RevOPS, Inc. & FastCompany. He is a certified yoga instructor and excited to lead our group.

    All equipment is provided and sign up at the registration desk.

  • 8:00 a.m.
    Registration Reopens & Breakfast Served
  • 9:00 a.m.
    Town Hall
  • 9:30 a.m.
    Sandbox Presentations

    Publishers only.

    These rapid-fire presentations introduce publishing participants to tech providers.

    9:30 a.m. - AnyClip

    9:40 a.m. - Spot.IM

  • 10:00 a.m.
    Welcome Back
  • 10:10 a.m.
    Modernizing Collaboration between Publishers, Agencies and Clients

    As publishers evolve to provide modern value to brand partners, we must also evolve how we’re approaching budget planning and collaboration. Publishers no longer sell just media distribution, but their creative expertise, experiences and consulting services. Budget planning should mirror that approach to properly put resources against developing relationships with desired consumers.

    • Craig Kostelic

      CHIEF BUSINESS OFFICER

      THE LIFESTYLE COLLECTION, CONDÉ NAST

  • 10:30 a.m.
    Establishing Trust and Credibility Among Readers in a Time of Fake News

    At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple ideological and cultural points of view, has developed strategies to make it happen.

    Moderator
    Angus Macauley
  • 10:50 a.m.
    Dialog with Rumble
    • Chris Pavlovski

      CEO

      RUMBLE

  • 11:00 a.m.
    Why Having a Community Around Content Has Never Mattered More

    Engaged audiences matter, and publishers who can create a community around content are much better positioned for the future. Given Facebook’s changes, this has never been more important. This has been a critical in terms of audience growth and time spent on the site -- but community around content has also allowed this publisher to successful grow its commerce business.

    • Cory Jones

      CHIEF CONTENT OFFICER

      CIVILIZED MEDIA

  • 11:20 a.m.
    Coffee Break
  • 11:35 a.m.
    Building a Successful Subscription Business Despite Many Mistakes

    Success is easy to talk about. What isn’t as easy is confronting our mistakes, even though all great companies are full of them. During this session, hear how one publisher has transformed itself into a business where the lion’s share of its revenue now comes from subscriptions, the stumbles they faced and all the lessons learned along the way.

    Moderator
    Henry Embleton
  • 11:55 a.m.
    Workshop with Teads.tv
  • 12:10 p.m.
    Modernizing a Legacy

    In today’s ever-changing world, embracing new trends and strategies quickly is imperative to brand success. Hear how a decades-old publisher has taken steps to bring its legacy brand into the modern era.

  • 12:30 p.m.
    360 Workshop with PubPlus
  • 12:30 p.m.
    Lunch
  • 1:30 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    By invitation only.

    In case you missed any 8-minute meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with cocktails provided by Domo - Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Wednesday, September 26

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Capturing Revenue From Younger Audiences

    The hip pocket of the millennial crowd is in hot demand. Hear how one publisher has harnessed short-form and social video in a bid to attract younger audiences and provide mobile friendly content, as well as the nitty gritty of their success metrics and revenue generation.

    • Jeff Gertulla

      EVP & GM

      CBS SPORTS DIGITAL / CBS INTERACTIVE

  • 10:05 a.m.
    What Publishers Need to Consider About Brand Safety

    The rise of brand safety issues have shaken both advertisers and publishers. Hear how one publisher has moved to consider these changes, and the ways they’ve implemented an ad delivery strategy with brand safety at the forefront.

    • Neil Vogel

      CEO

      DOTDASH

  • 10:25 a.m.
    Dialog with Oath
  • 10:35 a.m.
    But Did It Work?

    As the digital advertising industry grows more preoccupied with measurement, publishers are having to invest more in proving their worth, both to brands and to agencies. Hear how some publishers are attacking this problem without breaking the bank.

  • 10:55 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 11:10 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    8 PM Dinner with Strangers

    Don't have dinner plans? Digiday has made a group reservation at Lightkeepers within the hotel. This oceanfront restaurant uses locally sourced ingredients throughout their menu. The ambiance was also tailored after the Cape Florida Lighthouse, which you'll definitely appreciate. Sign up at the summit registration desk. Costs are at your own expense.

    9:30 PM - After Hours Hangout

    After dinner head over to RumBar. Be sure to try one of the signature Mojitos from this bar themed after Havana in the 1940s. True to their name, they offer over 85 different kinds of rum so there is a different type of cocktail for everyone to enjoy. Costs are at your own expense.

  • Tuesday
    7 AM Morning Yoga

    Start your day off with a morning yoga session overlooking the ocean. We have one of our very own publishing executives leading the class, Jonelle Lasala, group director, digital revOPS, Inc. & FastCompany. He is a certified yoga instructor and excited to lead our group. All equipment is provided and sign up at the registration desk.

    2 PM Beach Volleyball Tournament

    Spend the afternoon down at the beach with your fellow attendees competing for the first place title in beach volleyball. We'll be forming teams and keeping score to see who comes out on top. Head down to the Ritz-Carlton Beach and see if you have what it takes. Water and sunscreen are provided. Sign up at the registration desk.

    8 PM Dinner with Friends

    Tonight is Mexican night with dinner at Cantina Beach. With outside seating by the water, this restaurant offers amazing tacos and enchiladas, as well as over 100 different kinds of tequilas. Did anyone say Taco Tuesday? Sign up at the registration desk. Costs at your own expense.

    9:30 PM After Hours Hangout

    With your last night of the event, you have to make your way to Dunes Bar if you haven't already. Be sure to try their signature frozen Mojitos. With music and TVs, it's the perfect place to enjoy Florida this time of year. Costs at your own expense

Attendees

Premier Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

A phenomenal event. I’ve come away with a surplus of high value content and insights that I’ve already started leveraging with my team.

— VP, Product, Tribune Media

Being able to hear that everyone is looking for the same type of answers was extremely beneficial to me. I enjoyed listening to what other publishers are seeking out in terms of solutions.

— Director, Business Operations, Cox Media Group

The editorial sessions were insightful and the opportunity to network with a number of new and dynamic companies was great.

— Programmatic Director, ESPN

The Ritz-Carlton Key Biscayne, Miami
455 Grand Bay Drive
Key Biscayne, Florida 33149
Book your room

To book your stay at The Ritz-Carlton Key Biscayne, Miami, please use this link. Mention Digiday Publishing Summit to receive a special room rate of $249 per night, plus tax.

Please Note: the cut-off date for that room rate is August 22 by 12am EST.

Contact Us

More Information

For speaking opportunities:

Apply here

VIP Opportunities

Are you a publishing executive? You could be eligible for a complimentary pass.

Apply Here

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