Publishing Summit Sept 2018

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out: News publishers leaned into commerce working groups; lifestyle publishers talked about launching their own lines of wellness products; and legacy media giants discussed turning their super-fans into consumers.