Programmatic Media Summit Nov 2018

Programmatic advertising is maturing, but it isn’t getting any simpler. And as publishers generate more of their revenue from automated selling, their challenges with it are becoming increasingly pronounced. Concerns around transparency and efficiency persist, while Europe’s GDPR and new data privacy laws in California have resulted in further complexity and less data to work with. Publishing executives gathered in Scottsdale, Arizona to discuss challenges and opportunities in programmatic advertising for the year ahead.