Programmatic Marketing Summit June 2018

Programmatic ad buying is maturing. Agencies sold their clients on the tactic for years as a way to introduce efficiencies and cut costs, and now marketers are increasingly trying to reduce costs further by cutting out agencies and building their own capabilities inhouse. Meanwhile, the fallout from the General Data Protection Regulation looks set to make ad targeting more challenging than ever, while the influence of Google and Facebook continues to grow. Marketers and agencies gathered at the Digiday Programmatic Marketing Summit in New Orleans to discuss these opportunities, challenges and more.