Artificial intelligence is in the trough of disappointment. It’s chatbots that don’t work. It’s voice assistants that force people to talk like robots. For AI in marketing, which is very much in its infancy, the hype has overshadowed the reality. But expectations have been unfair. AI is the buzzword du jour, but unlike other technologies, its buzziness built before it even got a shot at delivering. That was the overarching theme at the inaugural Digiday AI Marketing Summit in Santa Barbara, California.