February 24 - 26, 2021

Digiday Publishing Summit Worldwide LIVE

At the Digiday Publishing Summit Worldwide LIVE, we’ll virtually discuss how publishers from around the world have emerged from the last year — of multiple crises — leaner, more agile and laser-focused on profit-driving business lines. We’ll offer insight into what lies ahead for publishers, including tackling retention, to redesigning the office space and driving up addressable audiences.

Agenda

(Times are local: America/New York)
10:00 a.m.
Working Sessions

Welcome to the Digiday Publishing Summit Worldwide. Kick off the event by joining our editorial team and other attendees in a working session of your choice. Please be prepared to participate and bring your own challenges and solutions to the table.

Revenue Streams 
As publishers go back to basics to find stable ways of earning money, let’s chat about diversifying revenue in a time of turmoil.

Retaining Subscribers
After record growth this year, let’s chat about how to retain those new paying members. From product differentiation to messaging, how are other media companies ensuring their members sign back on?

Audience Data
Join us in a discussion on how publisher are thinking with the pending phase out of the third-party cookie, especially with a new lens on consumer privacy.

2:00 p.m.
Virtual Leaders Workshop

A new era of advertising: Accessing and activating first-party data

Join Jim Cooper, editor in chief at Digiday, Permutive and Livingly Media for an off-the record roundtable on publisher first-party data strategies as the third-party cookie disappears. Apply to attend now.

9:00 a.m.
Welcome and Key Trends

Welcome to the Digiday Publishing Summit Worldwide. We’ll kick off two days of content with key trends in the industry.

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

speaker
Moderator
JT Grant
UK/EU Focus
9:15 a.m.
From the Ashes

The media industry has had to adapt on all levels over the last twelve months. As businesses across the globe settle into new realities — from management expectations to driving revenues and responding to changing consumer behavior. Join us as one media exec walks us through the media trends that will stick from the last year and how to effectively organize in an environment that keeps shifting.

 

speaker

Betsy Fast

CHIEF CONTENT DEVELOPMENT OFFICER

HEARST UK

speaker
Moderator
Sara Jerde
9:45 a.m.
Personalizing the Cookieless Web: Rethinking User Experience and Inventory Monetization

Personalization is key to creating user-centric experiences. How can publisher monetization strategies contribute to delivering these tailored experiences to their audiences, and why is a cookieless web a good thing for publishers?

As the demise of third-party cookies approaches, publishers are best placed to harness the power of their own brand to provide seamless, relevant and engaging experiences. Their advertising messages should follow the same standards.

Predictive analytics and data enrichment are key to understanding more about who your audience is and responding with the appropriate personalization and monetization strategy.

speaker

René Plug

CHIEF BUSINESS DEVELOPMENT OFFICER

1PLUSX

10:00 a.m.
The Role of Media in Hispanic Communities

The role of media has changed forever, over the last year Telemundo has quickly adapted to inform, engage and serve the Latino community like never before. In this session, Romina Rosado will walk us through how they adjusted in relation to the news surrounding COVID and election coverage, and what other steps and initiatives Telemundo has launched on the community side. Their goal is to ultimately turn all the uncertainty of this year into an opportunity for Telemundo to validate their coverage and grow closer to their audiences.

speaker

Romina Rosado

EVP, ENTERTAINMENT & CONTENT STRATEGY

TELEMUNDO

speaker
Moderator
Sara Jerde
10:25 a.m.
Consent First, Consumer First: Addressability in the Future

Global privacy regulations and changes in privacy standards across browsers has forced the publishing industry to rethink the way things are done. At Quantcast, we think this starts with placing the consumer, transparency and trust at the centre. Join Allan Tinkler, Head of Publisher Partnerships in EMEA, as we look at the importance of creating consumer first, consent first solutions for the future.

speaker

Allan Tinkler

HEAD OF PUBLISHER PLATFORM, EMEA

QUANTCAST

10:40 a.m.
Data Insights

A new age is dawning where publishers create products and run campaigns with privacy baked in from the beginning, also urged by regulators and browsers. With Google Chrome axing third-party cookies and Apple quashing ad tracking in-app environments, publishers have a seat at the table when it comes to redesigning the digital ad ecosystem. Hear from one publishing executive about the latest from W3C, Google’s Privacy Sandbox and what publishers can do to make a difference.

speaker

Mike Peralta

GLOBAL CRO

FUTURE PLC

speaker
Moderator
Max Willens
11:00 a.m.
Splitting the Atom: Decoupling Audience from Inventory

Savvy media organizations discover innovative revenue opportunities by leveraging authenticated audiences across addressable channels on behalf of their advertisers. Learn how Informa Markets is reimagining itself as a behavioral data platform with infinite reach while still respecting the sacred value exchange with its audiences. 

speaker

AnnMarie Wills

CEO & CO-FOUNDER

LEVERAGE LAB

speaker

JT Grant

VP OF AUDIENCE DATA

INFORMA MARKETS

11:15 a.m.
Navigating the Podcast Goldrush of 2021

The NYT has long been the authority on editorial journalism and has had great success in applying their learnings and best practices from editorial to their work with brands. Now as we’re seeing the podcast market booming and becoming more popular than ever, this discussion will cover how The Times is expanding into audio journalism and maximizing its revenue opportunity in a rapidly growing market.

speaker

Sebastian Tomich

SVP, GLOBAL ADVERTISING

THE NEW YORK TIMES

speaker
Moderator
Kayleigh Barber
US Focus
11:35 a.m.
The New Newsroom

The media industry was quick to react last March as businesses across the globe began to shift in response to the coronavirus. Most of this time was spent discussing management expectations across the board. Things have changed, again, as companies begin leaning into these new normalcies and prepare for managing out of a crisis. Join us as we talk to one media exec walks us through how to effectively organize in an environment that keeps shifting and how to maintain an entrepreneurial spirit while doing so.

speaker

Alyson Shontell

EDITOR-IN-CHIEF

BUSINESS INSIDER

speaker
Moderator
Jim Cooper
11:55 a.m.
Why is DV Here? Publisher Issues are Ad Industry Issues

Driven by the rise of programmatic and media quality measurement, publishers are tasked with optimizing for advertiser requirements while dealing with real data and technology imbalances. If left unaddressed, we believe these gaps threaten the success of a healthy ad-supported ecosystem. Hear how publishers, advertisers and ad tech vendors can approach these issues through education, transparency and technology.

speaker

Matt McLaughlin

COO

DOUBLEVERIFY

12:10 p.m.
Reaching the Next Generation of Streamers: Global News on OTT

We’re seeing a massive gold rush towards streaming, escalated by acceleration in cord-cutting, and therefore a seismic shift in advertising dollars. Video continues to be the bright spot in media and traditional news providers must confront this new reality.

Jean Ellen Cowgill, Head of New Ventures and GM of Quicktake at Bloomberg Media, will discuss the recent launch of Bloomberg Quicktake streaming news network, the publisher’s biggest investment to date. Cowgill will provide insight into how Bloomberg Media is reaching new audiences through increased investment in video and speak to what this means for the company’s overall strategy in 2021.

speaker

Jean Ellen Cowgill

GLOBAL HEAD OF NEW VENTURES AND GM OF QUICKTAKE

BLOOMBERG

speaker
Moderator
Max Willens
12:30 p.m.
Maximizing Audience Revenue with Data-Driven Storytelling

Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what viewers are watching and connecting with? Real-time, granular data.

A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. In the AI-driven Resonate Ignite Platform™, they tapped into deep, real-time audience data and delivered program- and distribution platform-specific insights. The result? Increased advertising yield and improved audience targeting.

Join Resonate expert Ray Faust, General Manager, Media and Entertainment, to learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.

speaker

Ray Faust

GENERAL MANAGER, MEDIA AND ENTERTAINMENT

RESONATE

12:45 p.m.
Segments vs. Moments of Need

Knowing who people are isn’t as important as understanding what they need. This became incredibly clear over the past 12+ months of volatility and upheaval in the lives of everyone…what we know about someone based on past behavior is different than what we know about someone based on present behavior.

speaker

Joetta Gobell

VP, RESEARCH & INSIGHTS

DOTDASH

speaker
Moderator
Sara Jerde
1:05 p.m.
Give the People What They Want: FAST (Free Ad-Supported TV, That Is)

Subscriber fatigue has audiences flocking to FAST services (free, ad supported TV). Join Brightcove Senior Product Marketing Manager, Lexie Knauer, for a fireside chat with Local Now’s Head of Content Operations, Rebecca Avery. Don’t miss the chance to hear best practices for live linear streaming from a Digiday Nominee for Best Streaming TV Platform.

speaker

Lexie Knauer

SENIOR PRODUCT MARKETING MANAGER

BRIGHTCOVE

1:20 p.m.
Commerce Pays Off: A Case Study

With millions of people globally consumers still stuck home and shopping online, publishers’ commerce businesses are poised for significant growth, provided they can react quickly to changing consumer needs and marketer challenges. In this session, we’ll hear how one publisher was able to keep commerce ahead while supply chains seemed to crumble under the pressure.

speaker

Camilla Cho

SVP, COMMERCE

VOX MEDIA

speaker
Moderator
Kayleigh Barber
9:00 a.m.
Welcome Back
UK/EU Focus
speaker
Moderator
Max Willens
9:05 a.m.
Brand Building Through Community

As competition among publishers begins to heat up, brand affinity will be one of the things that separates winners from losers. Hear how one publisher is building a community around trusted content, and the lessons their team has learned along the way.

speaker

Kristin Heitmann

CHIEF COMMERCIAL OFFICER -- GLOBAL MEDIA & MARKETING SOLUTIONS

THE WALL STREET JOURNAL | BARRON'S GROUP

speaker
Moderator
Max Willens
9:30 a.m.
Will the surge in video viewing survive Covid?

Working and going to school from home during the Covid-19 pandemic delivered a big boost in video views across nearly every device and vertical. Will it continue in a post-Covid world? Join Brightcove Principal Analyst Jim O’Neill for a data-driven look at how the pandemic influenced video growth in 2020 and what we’re likely to see in the next two years.

speaker

Jim O'Neill

PRINCIPAL ANALYST

BRIGHTCOVE

9:45 a.m.
How to Talk (and Listen) to Generation Alpha: A Case Study

The Week Junior launched in a year like none other. Join Kerin O’Connor and Andrea Barbalich to learn how this direct-to-kid news and culture brand has inspired curiosity of the world and fostered a love of reading among 8-14 year olds. We will also explore how to develop trust and partnership with parents through innovative editorial and digital marketing strategies.

speaker

Andrea Barbalich

EDITOR-IN-CHIEF, THE WEEK JUNIOR

DENNIS PUBLISHING

speaker

Kerin O'Connor

CHIEF EXECUTIVE, THE WEEK

DENNIS PUBLISHING

10:05 a.m.
Retaining Subscribers One Year Since the Pandemic Began

The onset of COVID-19 led to a surge in traffic to quality media sites. Publishers who were ready to test out or advance their content monetization strategies saw quick success. Now that we are a year into the pandemic, publishers should be thinking about how to evolve their subscription models via a test & learn approach that allows them to make real-time adjustments to the user content journey. Hear from our SVP of Strategy, Michael Silberman how to retain subscribers in COVID Year 2.

speaker

Michael Silberman

SVP, STRATEGY

PIANO

10:20 a.m.
Establishing Trust in a Time of Fake News

At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple ideological and cultural points of view, has developed strategies to make it happen.

speaker

Regina Buckley

PRESIDENT

GUARDIAN US

speaker
Moderator
Kayleigh Barber
10:40 a.m.
The Publisher’s Path to the Addressable Future

After a year of disruption, we know more is on the way. For publishers, third-party cookie deprecation and IDFA changes, consumer privacy concerns and regulatory shifts are all poised to shake up monetization pathways. What can you do today to safeguard revenue and build a sustainable addressability strategy for the future? What are the best approaches for partnering and testing privacy-centric ID solutions that add value to your audience relationships? In this session, you’ll hear from Amanda Binns, regional vice president, customer success at PubMatic, who will present compelling strategies and concrete paths forward to help content creators prepare to thrive and monetize in the addressable future.

speaker

Amanda Binns

RVP WEST

PUBMATIC

10:55 a.m.
Modernizing and Navigating Brand Partnerships and Video Strategy

As publishers evolve to provide modern value to brand partners, we must also evolve how we’re approaching planning and collaboration.

speaker

Fred Paginton

CREATIVE DIRECTOR

DAZED

US Focus
11:15 a.m.
Going Public

Like many companies, BDG was faced with challenges led by the pandemic’s advertising crunch. Within the year, things have turned around significantly and while reporting profits for the first time, BDG is paving the path into its next chapter. Founder and CEO, Bryan Goldberg talks about navigating the trials and tribulations of 2020, the recovery of the digital publishing industry and what the future holds for media in a post-pandemic world.

speaker

Bryan Goldberg

FOUNDER & CEO

BUSTLE DIGITAL GROUP

speaker
Moderator
Jim Cooper
11:35 a.m.
What is Fueling the OTT Explosion? Exploring Trends and Strategies in 2021 with SpotX and Sling

Upward-trending streaming viewership continues to fuel the explosive growth of OTT. In this session, hear about the key opportunities for publishers in 2021 to grow and accelerate their OTT business, from programmatic monetization to contextual buying and audience data. Ryan Kenney, VP of Platform at SpotX, and Andrew Tint, Head of Programmatic Partnerships at Sling will share their insights into crafting OTT offerings that deliver significant value to buyers.

speaker

Ryan Kenney

VP, PLATFORM

SPOTX

speaker

Andrew Tint

HEAD OF PROGRAMMATIC PARTNERSHIPS

DISH MEDIA

11:50 a.m.
The Future of Diversified Media

At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple ideological and cultural points of view, has developed strategies to make it happen.

speaker

Catherine Levene

NATIONAL MEDIA GROUP PRESIDENT

MEREDITH

speaker
Moderator
Kayleigh Barber
12:10 p.m.
Growth Drivers for Publishers in 2021: A conversation with Washington Post

With current and impending challenges facing the industry today, publishers and platforms are taking meaningful steps to help solve identity in a post 3rd-party cookie and IDFA regulated world. Listen to Jason Tollestrup, VP, Programmatic Strategy and Yield at the Washington Post and Jason White, SVP of Publishers at LiveRamp, discuss how publishers are leveraging first party data to drive more meaningful results for marketers and improve their own monetization strategies.

speaker

Jason Tollestrup

VP, PROGRAMMATIC STRATEGY & YIELD

WASHINGTON POST

speaker

Jason White

SVP AND HEAD OF PUBLISHERS

LIVERAMP

12:25 p.m.
Immoral & Irrational: The Urgent Need to End Keyword Blocklists and Reclaim Brand Safety

VICE Media Group has been active for years in vocalizing and creating policies to address the ethical dilemmas posed by keyword blocklists. While this has sparked incredible and necessary conversation within the industry, unfortunately not much has changed. In this session, Ryan Simone, Director Global Audience Solutions, will not only revisit these ethical dilemmas with the antiquated practice, but he will also be presenting new research and case studies that demonstrate how keyword blocklists are massively inept in identifying brand unsafe inventory.

speaker

Ryan Simone

DIRECTOR, GLOBAL AUDIENCE SOLUTIONS

VICE MEDIA

speaker
Moderator
Sara Jerde
12:45 p.m.
Buy-side transparency: Buyers.json and beyond

In this session, Confiant, leaders in ad quality and security, will be discussing how buy-side transparency can help eliminate malvertising and change the industry for the better. What are the key components of buy-side transparency and how will the advertising ecosystem benefit?

speaker

John Murphy

CHIEF STRATEGY OFFICER

CONFIANT

1:00 p.m.
Keeping D&I Collaborative

As revenue lines grow and as audience data becomes clearer, what products are hitting center stage? How can we ensure that these products are focused on bringing diversity and equity to the table? In this session we’ll tackle what it means to keep diversity at the forefront of product building.

speaker

Jessica Sibley

CHIEF OPERATING OFFICER

FORBES

speaker
Moderator
Jim Cooper
1:20 p.m.
Key Takeaways
speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

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