October 26 - 28, 2020

Digiday Publishing Summit Worldwide LIVE

At the Digiday Publishing Summit Worldwide LIVE, we’ll discuss live online how publishers from around the world have emerged from the last six months — of multiple crises — leaner, more agile and laser focused on profit-driving business lines. We’ll offer insight into what lies ahead for publishers, including tackling retention, to redesigning the office space and driving up addressable audiences.

Agenda

(Times are local: America/New York)
U.K. & Europe Track
9:00 a.m.
Opening Remarks and Key Trends in Europe

Join us for an overview of the current state of the industry in Europe.

9:15 a.m.
Charting the Telegraph's First-party Data Journey

Join Telegraph Media Group's Karen Eccles and Camilla Child as they discuss how the company's commercial team reduced its reliance on third-party data to build out a multi-faceted first-party data strategy. Learn how advertisers are benefiting from this strategy, from audience targeting through to the metrics that matter.

Camilla Child

HEAD OF COMMERCIAL DATA STRATEGY

THE TELEGRAPH

Karen Eccles

SENIOR DIRECTOR, COMMERCIAL INNOVATION

THE TELEGRAPH

9:35 a.m.
5 Creative Trends for EMEA Publishers in 2021

The times may be turbulent but there’s one thing publishers can count on to drive business going into 2021: a stand-out creative offering. From the e-commerce explosion to prepping ad products for the post-Cookie world, we will discuss the movements shaping the way publishers will build and develop their ad offering. Being the leader in creative technology for publishers, Celtra will bring insights from its vast customer base that includes the likes of CNN, NBCU, Vice, Hearst, and hundreds more.

Nikki Gerner

SENIOR PRODUCT MARKETING MANAGER

CELTRA

9:50 a.m.
Attracting Gen Z Audiences

Dazed Media published an in-depth report which forecasts the influential forces shaping youth culture and shares a guide for how brands need to adapt in this current moment. The report, entitled The Era of Monomass, presents a comprehensive view on the seismic shifts that are taking place at brands, in the media, and within people. The extensive study shows how the world is changing, offers a reflection on what was, and shares insight into what's next in a fluctuating landscape for brands and media. In this session, hear how these trends are ultimately shifting the way in which publishers should think about and cater to the Gen Z audience.

Izzy Farmiloe

SENIOR CREATIVE STRATEGIST

DAZED MEDIA

Ahmad Swaid

HEAD OF CONTENT

DAZED MEDIA

10:10 a.m.
Automating the Print Manufacturing Workflow

Learn how Agderposten, a daily Norwegian newspaper, migrated from a siloed content channel strategy to a "Content-First Newsroom" by automating a majority of their print manufacturing workflows through a unified and neutral CMS platform. Karin Soderlund, President and GM from Naviga and Bjorn Robert Knudsen will speak to the challenges in today's print industry and how automating print workflows can further drive a newsroom's digital transformation.

Karin Soderlund

PRESIDENT & GENERAL MANAGER CONTENT PRODUCTS

NAVIGA

Bjorn Robert Knudsen

DIRECTOR OF TECHNOLOGY

AGDERPOSTEN

10:25 a.m.
Contextual Targeting At Work

Scott Messer

SVP, MEDIA

LEAF GROUP

10:45 a.m.
Get Past The Paywall: How Funke Mediengruppe's End-to-end Subscription Strategy Increases the Customer Lifetime Value

In the past 12 months, Funke Mediengruppe has almost tripled its digital subscribers. And while growing your subscriber base is great, it’s nurturing subscriber relationships that turns readers into loyal advocates. From pricing and onboarding to ongoing targeted communication and feedback, Funke is taking an end-to-end subscription approach that cultivates a community of loyal users and delivers 11 times more revenue per reader compared to free, ad-driven content. Watch this session to learn how Funke goes past just implementing a paywall to test, react, and optimize — all in the name of achieving a thriving subscription business.

Clemens Hammacher

GENERAL MANAGER DACH

PIANO

Stephan Thurm

CDO, FUNKE MEDIENGRUPPE, CEO FUNKE DIGITAL

FUNKE MEDIENGRUPPE

11:00 a.m.
Town Hall

Having some challenges? Join us for our joint Europe and United States Digiday Publishing Summit Town Hall. Bring your challenges to the conversation as we dive into best practices to continue to move forward.

U.S. Track
12:00 p.m.
Opening Remarks and Key Trends in the States

Join us for an overview of the current state of the industry in the Unites States.

12:15 p.m.
Tracking Financial Anxiety Through the Pandemic

Join Caleb Silver as he walks us through how Investopedia saw reader behavior and activity amid the fastest bear and bull markets in history. In this session, Silver will outline the data they collected and how they effectively managed strategies around this behavior, and where it all stands now.

Caleb Silver

EDITOR-IN-CHIEF

INVESTOPEDIA

12:35 p.m.
Session with Omeda

Tony Napoleone and James Capo of Omeda discuss key trends in the industry

Tony Napoleone

VP, CLIENT EXPERIENCE

OMEDA

James Capo

CHIEF OPERATING OFFICER

OMEDA

12:50 p.m.
Content is King with Commerce the New Queen

With an unprecedented number of American consumers stuck home and shopping online, publishers' commerce business is key in ensuring their revenue and advertising solutions stay fresh and diversified. From dropping merch, to launching direct-to-consumer initiatives to building new mobile-first commerce solutions for brand partners, we'll hear how Group Nine leaned heavier into mobile commerce in 2020 and created top to bottom content strategies with commerce at the forefront.

Rachel Baumgarten

CSO

GROUP NINE

1:10 p.m.
Tuning Up for Holiday Revenue

The upcoming holiday season may be the most unprecedented in recent memory, and publishers are still looking for ways to pump up revenue as the year winds to a close. What are the simple optimizations that can be implemented right now to drive yield and monetization? What strategies are smart creators using to make content even more appealing to ever-changing consumer desires? In this session, Amanda Binns, PubMatic Regional VP/West will share best practices and new approaches to help publishers tune up to their meet their 2020 revenue goals.

Amanda Binns

REGIONAL VP, WEST

PUBMATIC

1:25 p.m.
In Memoriam: The Third-Party Cookie

Google has made it clear it has no intention to delay its plan to phase out third-party cookies on Chrome within two years. From March, Apple's Safari began blocking all third-party cookies by default. How are publishers preparing for life after the third-party cookie and better define their online audiences. What groundwork can they do now and where is the industry leaning toward as to what may replace third-party cookies?

Sasha Heroy

SENIOR DIRECTOR, AD PLATFORMS

THE NEW YORK TIMES

1:45 p.m.
Not the Year for Guesswork: The Importance of Data & Insights

While 2020 was a tumultuous year, it was also transformative. The industry had to take a more reactive role, adapting to world events and rapidly shifting consumer behaviors and priorities. One constant throughout this chaotic time was the importance of data & insights.

Join Taboola as they share how a real-time view into readership trends and consumer interest across the open web empowered their publisher and brand partners to navigate their strategies with greater confidence.

Tim Ruder

HEAD OF AUDIENCE DEVELOPMENT

TABOOLA

U.K. & Europe Track
9:00 a.m.
Welcome Back
9:05 a.m.
The Live Event Arena

While virtual events have become the new normal, Zoom fatigue is setting in. Hear from one publisher as they outline their tentative plans to bring back small, in-person events and how they will still tie in virtual elements. As we move through this pandemic, will hybrid events be here to stay?

Chris Chatziioannou

DIRECTOR OF BRAND EXPERIENCE

24MEDIA

9:25 a.m.
How to Maintain Addressability in Cookieless Environments

What does life after cookies look like for publishers? As the cookie continues its demise, publishers need to innovate to build revenue models that work for their businesses. This session explores the authentication strategies that publishers can employ to maintain addressability of their inventory, even after the cookie has gone.

Zara Erismann

MD PUBLISHER EU

LIVERAMP

9:40 a.m.
Post-COVID Digital Media Landscape: Working Together for a Sustainable Future

An exploration of the challenges and opportunities for platforms, clients and agencies in a post-COVID era - and how publishers can work as a collective to tackle some of the challenges impacting the industry.

Luke Barnes

CDO & CRO, EMEA

VICE MEDIA

10:00 a.m.
What is New with Header-Bidding

The challenges of the marketplace have led smart publishers to look to agile, efficient solutions to grow monetisation and future-proof for what’s to come. Header bidding has become a critical resource for publishers in this time, helping to scale demand, adding incremental revenue and maintaining quality control. In this session, Babs Kehinde, Senior Director, Publisher Development EMEA at PubMatic, will uncover what’s new and notable with header bidding – unlocking mobile and CTV, identity solutions and many more.

Babs Kehinde

SENIOR DIRECTOR, PUBLISHER DEVELOPMENT, EMEA

PUBMATIC

10:15 a.m.
Expanding the Revenue Mix

Benjamin Cohen, CEO of LGBT+ publisher PinkNews, lifts the hood on how the company is expanding its revenue mix. From a complete overhaul of its events business, forging innovative new ad partnerships, maintaining strong relationships with platforms and experimenting with reader revenue, find out how PinkNews is setting itself up for 2021 and beyond.

Benjamin Cohen

CEO

PINKNEWS

10:35 a.m.
Revenue Opportunities as Ad Tech Companies Expand in Newer Markets

Matt Hoy

VICE PRESIDENT, BUSINESS DEVELOPMENT

REVCONTENT

11:00 a.m.
Revenue Working Group

Join us on Zoom for this working group focused on revenue. Please bring any challenges or opportunities around advertising, commerce, subscriptions/memberships, brand experience and any other revenue streams.

U.S. Track
12:00 p.m.
Welcome Back
12:05 p.m.
How Strategic Bets and a Diverse Revenue Model Enabled POLITICO to Thrive

As publishers across the industry grapple with the economic turbulence of 2020, POLITICO leveraged its diverse revenue model to deliver on a record pace. Hear from POLITICO's Vice President, General Manager Cally Baute, on how strategic bets from years past allow POLITICO to deliver for their audience and meet the advertiser needs during this critical time.

Cally Baute

VP, GM

POLITICO

12:30 a.m.
Get Past The Paywall: Using Piano Benchmark Data To Drive Subscription Success

There’s much more to subscription success than just putting up a paywall. It takes data, the right technology, and the expertise to test, learn, and go beyond the conversion to evolve your approach. Join Michael Silberman, SVP, Strategy at Piano for a discussion about using benchmark data, best practices, and the most experienced team in the media industry to drive success in subscriptions.

Michael Silberman

SVP, STRATEGY

PIANO

12:45 p.m.
What's Up with Sports Media?

With the future of live sporting events seemingly in flux, how are sports-focused publishers fairing? Hear from a few media executives as they walk us through their current content calendars, how they’re keeping their audience engaged and what the plan is for sports betting.

John Levy

FOUNDER & CEO

THESCORE

1:05 p.m.
iOS 14 Privacy Check-in for Publishers

Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn't mean they can rest easy - change is still coming, get the details - and the details on how to preserve your monetization in the new age of privacy.

Alex Ritchie

PRODUCT MANAGER, PRIVACY & DATA

ADCOLONY

Moderator
James O’Brien
1:25 p.m.
Investing -- and Inventing -- Towards Growth

In this session, Bloomberg Media’s Chief Commercial Officer Stephen Colvin will discuss how the company has continued to drive the business forward in these unprecedented times. By doubling down on core areas of strength, identifying unique avenues of innovation and launching new opportunities for growth and engagement, Bloomberg Media has emerged as a critical resource for brands, partners, and audiences as they navigate their way through this tumultuous year and beyond.

Stephen Colvin

CHIEF COMMERCIAL OFFICER

BLOOMBERG

1:45 p.m.
5 Creative Trends for US Publishers in 2021

The times may be turbulent but there’s one thing publishers can count on to drive business going into 2021: a stand-out creative offering. From the e-commerce explosion to prepping ad products for the post-Cookie world, we will discuss the movements shaping the way publishers will build and develop their ad offering. Being the leader in creative technology for publishers, Celtra will bring insights from its vast customer base that includes the likes of CNN, NBCU, Vice, Hearst, and hundreds more.

Greg Castro

SVP SALES & BUSINESS DEVELOPMENT

CELTRA

U.K. & Europe Track
9:00 a.m.
Welcome Back
9:05 a.m.
From Insights to Action

In this session, we will hear how the fusion of in depth journalism with data connections represents a major evolution for intelligence gathering, and the cultural changes needed to make it happen. Steve Bradley will walk us through how to keep this transparency in the forefront of reporting.

Steve Bradley

VP OF PRODUCT & TECHNOLOGY

POLITICO EU

9:25 a.m.
Session with 1PlusX

Change is the new normal in 2020. There is no exception for the Marketing industry. Advertisers and media owners rely on an interconnected marketing technology ecosystem to stay ahead, and tech vendors must provide best-in-class solutions to satisfy today’s market needs. The increasing focus on privacy has given rise to a whole new generation of data management platforms. The old DMP is dead, long live the new DMP.

But what is truly the difference between the two? Why should you choose a ‘next-generation’ DMP? And how will that choice affect your bottom line? After visiting our short keynote, you will have the answers.

René Plug

CHIEF BUSINESS DEVELOPMENT OFFICER

1PLUSX

9:40 a.m.
Memory Lane and the Reach Labs Customer Journey

Let's talk product. Hear from Darren Sher of Reach Plc as he outlines their new product strategy that is keeping their audience front and center. 

Darren Sher

DIRECTOR OF PRODUCT & INNOVATION

REACH PLC

10:00 a.m.
5 Metrics to Assess the Health of Your Header Setup

Adopted by more than ¾ of all premium publishers, header bidding has become an essential component of most publishers’ ad monetization strategy. But how can a publisher be sure their header set-up is optimized to drive maximum yield? What are the key metrics they should be keeping an eye on that have the greatest impact on header performance? In this session, we’ll look at the top 5 metrics publishers can use to evaluate the health of and get more revenue from their header setup.

Alexandra Balashoyu

HEAD OF PUBLISHER OPERATIONS

The MediaGrid

10:15 a.m.
Key Takeaways

Join us as we recap the top takeaways from the U.K. and European track of the summit.

U.S. Track
11:00 a.m.
Welcome Back
11:05 a.m.
Tactics for Driving Global Subscriptions

Washington Post CMO Miki King has overseen the incredible growth of The Post’s digital subscription business, with an eye on increasing the number of global subscribers. King will talk through the tactics and strategies that have contributed to growing global subscriber revenue and how this success will inform the 2021 roadmap.

Miki King

CMO

WASHINGTON POST

11:35 a.m.
Is OTT header bidding ready for the big screen?

Nearly one-third of TV and streaming viewership now takes place through OTT platforms. As OTT continues to gain popularity, the industry will need to develop and execute a road map of improvements before advertisers and publishers can truly capitalize on the programmatic opportunity. In this session, Xandr’s Tom Levesque and Lauren Wiseman will discuss the steps TV programmers and distributors must take to achieve long-term success in this new OTT-driven landscape.

Lauren Wiseman

DIRECTOR, OTT AND PROGRAMMER PARTNERSHIPS

XANDR

Tom Levesque

DIRECTOR OF PRODUCT MANAGEMENT, DIGITAL PLATFORMS, AND PUBLISHER PRODUCTS

XANDR

11:50 a.m.
Looking Ahead

As 2020 draws to a close, what are publishers expecting to see in 2021? As diversified revenue lines grow and as audience data becomes clearer, what products are hitting center stage? In this session, we’ll take a walk through the future of media as we know it.

Josh Stinchcomb

CRO

THE WALL STREET JOURNAL

12:10 p.m.
Why Self-Serve is here to stay

Peo Persson, Co-founder of DanAds, the industry leading provider of Self-Serve Advertising Platforms, shares the latest news within Self-Serve Advertising. Why is it booming right now, what role it plays in the future of marketing, and why it should be a part of any publisher's business model. 

Peo Persson

CO-FOUNDER & EVP SALES

DANADS

12:25 p.m.
Key Takeaways

Join us as we discuss the top takeaways from the Unites States track of the summit.

View full agenda

Networking

Partners