Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
Digiday+ Member Exclusives
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How media buyers view the retail media landscape — from Amazon to Walmart to WawaMarch 21, 2024 • 10 min read
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Pitch deck: How Amazon is selling ads on Prime Video to advertisersJanuary 29, 2024 • 12 min read
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Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tierApril 1, 2024 • 6 min read
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Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdownMarch 7, 2024 • 13 min read
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Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this yearFebruary 5, 2024 • 4 min read
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Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
21 hours ago • 7 min read -
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
21 hours ago • 16 min read -
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
April 22, 2024 • 8 min read -
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
April 18, 2024 • 6 min read -
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
April 18, 2024 • 9 min read -
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
April 17, 2024 • 7 min read -
Digiday+ Research: Publishers take their focus off events as revenue dips
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.
April 16, 2024 • 5 min read -
Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
April 16, 2024 • 7 min read