April 20, 2022

Digiday Gaming Advertising Forum

Join Digiday for a full day of programming featuring the brands leading the charge into gaming.

Agenda

10:00 a.m.
Opening Remarks & State of the Industry

In this session, we will open the event with a high-level state of the industry and give an overview of the lineup for the rest of the day

speaker

Seb Joseph

BRANDS EDITOR, UK

DIGIDAY

10:10 a.m.
Forces at Play
speaker

Jacob Wolf

FOUNDER, CEO, & EXECUTIVE PRODUCER

OVERCOME

speaker
Moderator
Alexander Lee
10:30 a.m.
The Engagement Game: How Gaming Has Transformed Entertainment Consumption

At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior.

This session will unveil new research that explores the influence of gaming on audiences’ entertainment habits and chart how these have evolved, from time of day engagement to generational influences and second screening. It will showcase how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space.

speaker

Jordan Shlachter

HEAD OF MEASUREMENT & INSIGHTS

ACTIVISION BLIZZARD MEDIA

10:45 a.m.
Inside PepsiCo’s Playbook for Gaming
speaker

Paul Mascali

HEAD OF GAMING & ESPORTS

PEPSICO

speaker
Moderator
Seb Joseph
11:05 a.m.
How Programmatic Technology is Helping Brands Scale Impactful Experiences in Gaming

Authenticity defines gaming perhaps more than any other medium. But like any other medium, there comes a point where scale is necessary. How do you marry efficiency with authenticity? Welcome to the next era of programmatic where partnerships, inventory, creative, and AI power premium brand experiences – at scale.

speaker

Adam Fisher

VP AGENCY SALES

BIDSTACK

speaker

Jason Brickell

ASSOCIATE DIRECTOR, PROGRAMMATIC PRODUCT & INNOVATION

XAXIS

11:20 a.m.
Chipotle, Gaming and Cultural Determinism
speaker

Stephanie Perdue

VP, BRAND MARKETING

CHIPOTLE

speaker
Moderator
Alexander Lee
11:40 a.m.
Latinos in Gaming: The Pursuit of Consumer Intimacy for Lexus

In the modern era, you can’t speak to Gamers without addressing the Latino Consumer. To offset the lack of DE&I representation and slow pace of system change, Lexus partnered with PRISA Brand Solutions as a strategic response to spotlight Latino gamers. Walton Isaacson and Lexus will present a recap of the partnership with Meristation to support the IS launch. The program involved enlisting three Latino TWITCH streamers, custom podcasts, a Driver’s Academy, and attending the shoot of Lexus 0to60. The additional partnership with Lexus Motorsports through Lexus 0to60 highlighted symbiotic relationship between actual racing, iRacing, simulators, and Gaming.

speaker

Evelyn Adames

BRAND SOLUTIONS, DIGITAL SALES DIRECTOR

PRISA

speaker

Lisa McQueen

MEDIA MANAGER

LEXUS

speaker

Albert Thompson

MANAGING DIRECTOR, DIGITAL

WALTON ISAACSON

11:55 a.m.
Building a Symbiotic Partnership with Razer and Envy/OpTic
speaker

Seeson Mahathavorn

SENIOR MANAGER, ESPORTS

RAZER

speaker

Mike Rufail

FOUNDER & CHIEF GAMING OFFICER

ENVY GAMING

speaker
Moderator
Seb Joseph
12:15 p.m.
Closing Remarks
speaker

Seb Joseph

BRANDS EDITOR, UK

DIGIDAY

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