Digiday Gaming Advertising Forum
Join Digiday for a full day of programming featuring the brands leading the charge into gaming.
In this session, we will open the event with a high-level state of the industry and give an overview of the lineup for the rest of the day
BRANDS EDITOR, UK
FOUNDER, CEO, & EXECUTIVE PRODUCER
At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior.
This session will unveil new research that explores the influence of gaming on audiences’ entertainment habits and chart how these have evolved, from time of day engagement to generational influences and second screening. It will showcase how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space.
HEAD OF MEASUREMENT & INSIGHTS
ACTIVISION BLIZZARD MEDIA
HEAD OF GAMING & ESPORTS
Authenticity defines gaming perhaps more than any other medium. But like any other medium, there comes a point where scale is necessary. How do you marry efficiency with authenticity? Welcome to the next era of programmatic where partnerships, inventory, creative, and AI power premium brand experiences – at scale.
VP AGENCY SALES
ASSOCIATE DIRECTOR, PROGRAMMATIC PRODUCT & INNOVATION
VP, BRAND MARKETING
In the modern era, you can’t speak to Gamers without addressing the Latino Consumer. To offset the lack of DE&I representation and slow pace of system change, Lexus partnered with PRISA Brand Solutions as a strategic response to spotlight Latino gamers. Walton Isaacson and Lexus will present a recap of the partnership with Meristation to support the IS launch. The program involved enlisting three Latino TWITCH streamers, custom podcasts, a Driver’s Academy, and attending the shoot of Lexus 0to60. The additional partnership with Lexus Motorsports through Lexus 0to60 highlighted symbiotic relationship between actual racing, iRacing, simulators, and Gaming.
BRAND SOLUTIONS, DIGITAL SALES DIRECTOR
MANAGING DIRECTOR, DIGITAL
SENIOR MANAGER, ESPORTS
FOUNDER & CHIEF GAMING OFFICER
BRANDS EDITOR, UK
Case Study: How Turner Sports is enticing audiences with a crypto strategy
Community, rewards and gaming are three methods Yang Adija is testing to get audiences engaged with the blockchain.
How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands
At the moment, the best-selling clothing items in Roblox are those that match real-life styles: simple black items, jeans and crop tops, T-shirts with pictures of cats on them.
How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
To take advantage of esports’ global reach, Korean team Gen.G has established a presence in three major esports markets — Korea, North America and China — allowing its local partners in all three regions to reach new audiences in other countries.
The protector: How Summer Scott has helped coach an esports industry into taking care of itself
Player development is an important way for teams to support players as they transition away from active competition.
IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up
The way the event played out showed just how wide the gulf in knowledge can be in the still-young industry of game advertising.
‘It’s just not worth the stress’: Confessions of a former esports journalist who pivoted to marketing
The esports journalism industry’s growing pains have led even successful reporters to hang up their pens in favor of other industries or professions.
Why Coca-Cola’s in-game flavor announcement validates Fortnite as both an advertising and metaverse platform
In addition to giving a thumbs up to Epic’s metaverse aspirations, Coca-Cola’s decision to activate in Fortnite also indicates the game’s arrival as a major advertising platform.