Join us at Digiday’s Business of TV Forum, where we’ll take a look at the new era of TV development and the challenges and opportunities that face the great big world of being in the TV business.
Agenda
(Times are local: America/New York)-
The cases for and against the annual TV advertising upfront model
Two years after the upfront model appeared to be at its most endangered, it seems to be as vibrant as ever.
-
Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations
This week's Future of TV Briefing looks at the growing push among TV network owners to get advertisers to expand their upfront deals' demographic targets.
-
How YouTube stars Colin and Samir went from nearly quitting to creating their own media company
With a YouTube channel, podcast and newsletter all covering the creator economy, Colin Rosenblum and Samir Chaudry provide the perfect kick-off interview for the Digiday Podcast’s new limited series on creators.
-
Myth buster: Connected TV advertising’s major misperceptions
For as much as connected TV advertising has matured in the past few years, the emerging medium maintains a mystique that has given rise to myths that must be dispelled.
-
Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators
This week's Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services.
-
‘Hell’s Kitchen’ producer Arthur Smith reflects on how production has and hasn’t changed since the pandemic
The chairman of A. Smith & Co. Productions recounts how the company had six projects set to start production when the pandemic hit and how the production business has recovered since then.
-
Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market
This week’s Future of TV Briefing looks at why programmatic guaranteed deals may be a particularly hot topic during this year’s upfront negotiations.
-
Future of TV Briefing: Can content quality be quantified as a measurement standard?
This week's Future of TV Briefing looks at the tricky, two-part question of not only how content quality can be quantified but whether it can be quantified on the level of a measurement standard.
