Social media has forever changed the face of beauty marketing. Savvy brands have been able to utilize visually-focused social platforms to tell stories, engage with consumers and connect with influencers.
 
And when success now comes in the form of frequently shares and user-generated content, beauty brands of all sizes are spending more and more on social. However, across all channels, one question lingers: just how exactly can one measure social media ROI?
 
In this guide you will learn:
 

  • How to properly identify and understand the four key social media marketing elements that will set your brand up for success

 

  • The ways in which brand exposure factors into your social media strategies, including visually-focused influencer marketing endeavors

 

  • The equation for calculating your brand’s post engagement percentage and how that number can be used to indicate potential sales, brand loyalty and growth opportunities

 
Note: By entering your information you agree to be contacted by Digiday and its partners.

Social media has forever changed the face of beauty marketing. Savvy brands have been able to utilize visually-focused social platforms to tell stories, engage with consumers and connect with influencers.
 
And when success now comes in the form of frequently shares and user-generated content, beauty brands of all sizes are spending more and more on social. However, across all channels, one question lingers: just how exactly can one measure social media ROI?
 
In this guide you will learn:
 

  • How to properly identify and understand the four key social media marketing elements that will set your brand up for success

 

  • The ways in which brand exposure factors into your social media strategies, including visually-focused influencer marketing endeavors

 

  • The equation for calculating your brand’s post engagement percentage and how that number can be used to indicate potential sales, brand
    loyalty and growth opportunities

 
Note: By entering your information you agree to be contacted by Digiday and its partners.