The rise of connected TV and streaming platforms have caused audiences to cancel cable subscriptions, with even more viewers planning to do so within the next few years. 

Amid these shifts, YouTube is capturing streaming audiences in the U.S., with 87% of consumers saying they watch the platform. As audiences flock to this channel, advertisers are working to adjust how they reach them. 

To understand consumer preferences around advertising and TV subscriptions, Pixability surveyed more than 700 U.S. adults to uncover what’s needed to drive a greater impact from video advertising strategies. 

Download this new report to learn: 

– Who is watching YouTube and what their viewing habits are

– What people watch on the platform and how it’s risen in popularity on TV screens

– How consumers are watching CTV platforms now

Sponsored By: Pixability

The rise of connected TV and streaming platforms have caused audiences to cancel cable subscriptions, with even more viewers planning to do so within the next few years. 

Amid these shifts, YouTube is capturing streaming audiences in the U.S., with 87% of consumers saying they watch the platform. As audiences flock to this channel, advertisers are working to adjust how they reach them. 

To understand consumer preferences around advertising and TV subscriptions, Pixability surveyed more than 700 U.S. adults to uncover what’s needed to drive a greater impact from video advertising strategies. 

Download this new report to learn: 

– Who is watching YouTube and what their viewing habits are

– What people watch on the platform and how it’s risen in popularity on TV screens

– How consumers are watching CTV platforms now

Sponsored By: Pixability