CMO Summit LIVE
We’ll bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities.
Agenda(Times are local: America/New York)
Welcome to the Digiday Media CMO Summit. To kick off this summit we will start with an open and honest discussion group to chat through the challenges and opportunities currently being faced in day-to-day marketing operations such as authentic purpose-driven marketing, the end of the third-party cookie, and other hot topics. This will be conducted under Chatham House Rules.
CO-FOUNDER & PRESIDENT
Join us as we open the event and go over key trends.
In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer trust in media companies.
VICE MEDIA GROUP
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through post-purchase. In this session, you’ll learn how SiO Beauty uses triggered text messaging to personalize the customer journey and influence repeat purchases. Plus, hear how the brand created a segmentation strategy that aligns their email and SMS marketing channels and improves the customer experience.
CLIENT STRATEGY DIRECTOR
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning into technology to find new virtual platforms American Eagle knows its customers are passionate about to evolve the shopping experience and to show up in spaces that are new, fresh and engaging, including Snapchat and TikTok.
Privacy has become increasingly important to consumers and as a result, many players have increased data protection and limited many of the mechanisms previously used for modern-day targeting. Google’s cookie deprecation, while delayed, will only amplify these challenges. In this session, Gary Burtka, VP of US Operations at RTB House will discuss:
– What’s next beyond device IDs and cookies
– How retailers and brands can target using 1st party data
– Ways brands are engaging customers to capture more 1st party data
VP, US OPERATIONS
L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless interaction of the physical & digital world.
CMO & CDO
Last year, as consumer behaviors shifted, marketing leaders faced new, disruptive challenges to effectively reach and communicate with their customers. What did we learn from these shifts, and what changes do we expect will stick around for the long term? Join Michael Burke, Industry Director at Google, as he explores the trends shaping the future of marketing and how all leaders should be thinking about building for what’s next.
DIRECTOR OF BRANDED APPAREL & DURABLES
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant building new marketing and distribution muscles, which are now a big part of the restaurant’s overall strategy going forward. In this session, CMO Jay Livingston will talk about how the company weathered all of the changes brought about over the last year — and how that has informed his plans for 2022.
Google cookies are sticking around longer than planned, but your customers are more tapped in to protecting their privacy than ever before. Resonate CMO Ericka Podesta McCoy shares how to leverage AI and machine learning to walk the line between respecting customer privacy and getting the data you need to deliver a personalized message that drives cross-channel engagement, builds connection, and gets results.
Ericka Podesta McCoy
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest $500 in Black communities over the next 5 years and accompanying “Strivers campaign,” featuring Black female entrepreneurs. Cheryl Guerin, evp of marketing at Mastercard North America will discuss bringing together physical and digital consumer experiences, and how brands can help support the effort while also being patient and empathetic with a careful balance messages to a range of consumer audiences.
MASTERCARD NORTH AMERICA
New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect brands to act beyond their core product or business. Join Edelman’s Global Chief Innovation and Strategy Officer, Lee Maicon, for a deep dive on the new findings.
GLOBAL CHIEF INNOVATION & STRATEGY OFFICER
The best marketing starts with understanding your customers’ insights, then leading and participating in the wave of digital transformation to ensure your marketing is data-informed and modernized. In this session, Emily Ketchen will discuss how Lenovo has shifted its marketing strategy during the pandemic and how the team upheld this strategy.
CMO & VP, INTELLIGENT DEVICES GROUP
Tune in for the final round-up of the most important themes and trends of the event.
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