At the Digiday Media CMO Summit, we’ll bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities.
‘The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the ‘post-advertising’ world
Not only is the holding group past the hype cycle peak these businesses usually encounter, it’s skipped right over the trough of disillusionment that tends to follow and is straight into growth mode.
‘TikTok is changing small brands’ lives’: How a startup drink brand is using the social platform, after going viral on it
After going viral on TikTok last year, drink startup Poppi has leveraged influencers to maintain its presence on the short form video app.
Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year
With the Grammy’s recently postponed and the Golden Globes off the air, the opportunity to reach live audiences this time of year have dwindled outside the Super Bowl.
‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
As the future promises less tracking and a more crowded digital marketplace, advertisers look to fire on all cylinders and meet customers where they are.
How small businesses are using TikTok to build brand awareness and boost sales
As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix.
Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays
Agency execs say client pitches for new business are being pushed back and contingencies for some creative as well as experiential efforts are increasingly needed.
‘We want to be in the places where they’re going to be’: How Shutterfly is reintroducing itself to younger shoppers
Shutterfly has recently rolled out its largest marketing effort to date. Since late last year, the California-based photography product service company has been ramping up its social media, streaming and online video efforts. It’s part of the brand’s redirection to promote Shutterfly’s newly expanded offerings, like graphic prints and designs. It’s also a play at […]
Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show
The soft-drink giant will promote its Super Bowl Halftime show with a newly launched app and a short film directed by F. Gary Gray.