Winners and losers of Facebook’s latest algorithm changes

Facebook’s latest clickbait purge is going to have ripple effects for publishers, rewarding websites that get users to spend more time with the content on the other end of the click. It’s an emphasis on engagement that will further diminish some of the other signals like comments and shares. “The core change in the Facebook paradigm is that engagement will become more valuable as opposed to just click-through rates and the quantity of clicks. They’re starting to talk about quality,” said Moti Cohen, CEO of Apester, which helps publishers post content optimized for social media.

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