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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Seb Joseph
Seb Joseph
The Programmatic Marketer
‘The classic agency model is dead’: Why Nissan’s Jean-Pierre Diernaz wants more control of its data
Member Exclusive
With increased attention on privacy, attribution is getting more complicated
Member Exclusive
‘Contracts are just the first step:’ Advertisers grapple with DSP demands
Member Exclusive
2019 outlook: The move to in-house has hit a brick wall
Media
‘Agency scale has moved from buying power’: WPP looks to break with tradition
Member Exclusive
‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions
Member Exclusive
Ad buyers are struggling to find Amazon advertising talent
The Confessions
Confessions of a procurement director: ‘We don’t want to overpay our agencies’
Member Exclusive
The myths of in-housing media buying: ‘People think it’s going to be easier’
Marketing on Platforms
‘We don’t pay influencers on reach’: How Kellogg’s is combating influencer fraud
Media
A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales
Marketing
Brands are hiring specialists to run Amazon campaigns
Member Exclusive
The buzz around blockchain as antidote to digital media’s ills is fading
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