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WTF Series
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
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Special Projects
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Michael Bürgi
Evolving Agencies
Dentsu’s management restructure boosts U.S. execs while reinforcing Japanese roots
Member Exclusive
Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs
Retail Revolution
Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers
Member Exclusive
Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement
Strategizing for the Future
Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe
Brands in Culture
Brands, want better purchase intent? Advertise on media that share your values
Member Exclusive
Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes
Evolving Agencies
How media agency Novus turned its hyper-local print expertise toward digital
Evolving Agencies
Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?
Brands in Culture
Omnicom Media Group tracks shifting consumer priorities with new sentiment tool
Member Exclusive
Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’
The Programmatic Marketer
Media Buying Summit Day 2: Will all media one day be sold programmatically? Possibly.
Evolving Agencies
Stagwell further expands its marketing cloud offerings with ‘research as a service’ purchase
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