Michael Bürgi

Business of TV

The TV upfront marketplace is moving along at breakneck speed, and eye-popping ad-rate increases
Member Exclusive

Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands
Brands in Culture

ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue
Member Exclusive

Media Buying Briefing: Agencies pay sizable increases to secure time in a limited-inventory upfront marketplace
Brands in Culture

Omnicom Media Group makes its move in minority media, launching a diverse creators’ network
Member Exclusive

Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’
Brands in Culture

Increasingly cynical consumers are tired of brand pretense, Havas’ latest Meaningful Brands survey finds
Member Exclusive

Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry
Marketing on Platforms

As influencer marketing grows, one agency startup targets your friends and neighbors to win you over
Member Exclusive

Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types
Business of TV

‘Brands tend to be selective’: OMG report offers options to media buyers facing upfront inventory crunch
Member Exclusive

Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
Brands in Culture

‘This isn’t the year to take baby steps’: PHD U.S. CEO Catherine Sullivan discusses media spending heading into 2H 2021

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