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‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
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Max Willens

Senior Reporter

max@digiday.com
  • Media

    Barron’s is after millennials with Barron’s Next

    By Max Willens
  • Media

    ‘We’re trying to build a Time Warner’: Group Nine CEO Ben Lerer on the view from his new holding company

    By Max Willens
  • Media

    How 3 publishers are staffing for Amazon Echo

    By Max Willens
  • Personalization

    Why publishers are getting more serious about personalization

    By Max Willens
  • Media

    ‘We have a unique advantage’: A look at The New York Times podcast operations, six months in

    By Max Willens
  • Media

    Bots are the new apps, only they suck (for now)

    By Max Willens
  • Media

    What Time Inc. learned from the small sites it acquired

    By Max Willens
  • Media

    Soundbites and salacious quotes: How Fox News surged on Instagram

    By Max Willens
  • Media

    With its Gift Guide newsletter, BuzzFeed gets serious about e-commerce

    By Max Willens
  • Media

    Why Time Inc. is expanding its contributor networks

    By Max Willens
  • Media

    Programmatic native is here, and premium publishers are wary

    By Max Willens and Yuyu Chen
  • Media

    Live Nation is selling Ariana Grande concert tickets on Snapchat now

    By Max Willens
  • Media

    Time-based ad buying makes a lot of sense, but it still faces an uphill battle

    By Max Willens
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