Max Willens

Senior Reporter

max@digiday.com

Media

Barron’s is after millennials with Barron’s Next

By Max Willens
Media

‘We’re trying to build a Time Warner’: Group Nine CEO Ben Lerer on the view from his new holding company

By Max Willens
Media

How 3 publishers are staffing for Amazon Echo

By Max Willens
Personalization

Why publishers are getting more serious about personalization

By Max Willens
Media

‘We have a unique advantage’: A look at The New York Times podcast operations, six months in

By Max Willens
Media

Bots are the new apps, only they suck (for now)

By Max Willens
Media

What Time Inc. learned from the small sites it acquired

By Max Willens
Media

Soundbites and salacious quotes: How Fox News surged on Instagram

By Max Willens
Media

With its Gift Guide newsletter, BuzzFeed gets serious about e-commerce

By Max Willens
Media

Why Time Inc. is expanding its contributor networks

By Max Willens
Media

Programmatic native is here, and premium publishers are wary

By Max Willens and Yuyu Chen
Media

Live Nation is selling Ariana Grande concert tickets on Snapchat now

By Max Willens
Media

Time-based ad buying makes a lot of sense, but it still faces an uphill battle

By Max Willens

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