Max Willens

With Facebook’s power growing, publishers scramble to connect directly with audiences

Why Billboard is getting into makeup tutorials

Pandora takes a cue from podcasts for Questlove station ads

What ESPN learned from ‘Pin Kings’

Day in the Life: How Kik’s director of expression creates the future of messaging

How The Hill is using Snapchat to cover the presidential race

Facebook suspends Domain Insights, changing rules of the road for new publishers

‘Complex feelings’: How the media is paying its respects to Gawker

Who’s winning coverage of the elections, in three charts

Inside Fatherly’s very grown-up viral video strategy

Back to our sponsor? Why publishers struggle to renew native advertising

Armed with analytics, publishers are already changing their Facebook Live strategies