Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

The IAB UK: “Banners don’t work”

by Lucinda Southern
What brands can learn from the Very British Problems Twitter account

by Lucinda Southern
What the EU’s safe harbor verdict means for platforms, brands — and you

by Lucinda Southern
Bauer scales local product nationwide with e-commerce voucher site

by Lucinda Southern
UK publishers mixed on how to combat ad blocking

by Lucinda Southern
Londoners can now buy their Starbucks before entering the store

by Lucinda Southern
Entrepreneurs react to Uber clampdown in the UK

by Lucinda Southern
How the UK defines the ‘cool’ factor of hot brands like Sonos and Netflix

by Lucinda Southern
The British Vogue guide to making people pay attention to ads

by Lucinda Southern
Burberry and Hunter lead brand innovation at London Fashion Week

by Lucinda Southern

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