Amazon U: Amazon Video Advertising
At Amazon U: Amazon Video Advertising, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more.
Agenda
(Times are local: America/New York)
Cale Weissman
EDITOR-IN-CHIEF
MODERN RETAIL
In this session hear from influencer, Katie Sands, as she takes us through what engaging content looks like on Amazon Live, what a successful brand partnership looks like, and key trends on the platform.
Katie Sands
INFLUENCER & HOST
AMAZON LIVE
Metrics and case studies on the impact of utilizing video in Amazon advertising across SBV, OLV, and OTT.
Adam Epstein
VP OF GROWTH
PERPETUA
How does it look in practice? A seasoned e-commerce executive will take us through their experience when it comes to Amazon video advertising and how to take advantage of what Amazon has to offer in this space.
Allison Lewis
VP, COMMERCE
WUNDERMAN THOMPSON COMMERCE
Join Feedvisor’s Head of Programmatic Doug Kaplan as he explores the key components to cultivating holistic Amazon Video Advertising strategies. Discover top upper funnel video strategies, how to best utilize Amazon DSP, as well as major pitfalls to avoid as you plan your video advertising budgets for 2021.
Doug Kaplan
HEAD OF PROGRAMMATIC
FEEDVISOR
An e-commerce executive will take us through how to build a solid foundation when it comes to video advertising on Amazon, how to create engaging content, and how to measure the success of activating with this tool.
Megan Conahan
EVP
DIRECT AGENTS
Lizzy Mangold
DIRECTOR, INNOVATION & E-COMMERCE
BAZOOKA CANDY BRANDS
premier Partner
major Partner
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