Amazon U: Customer Retention Strategies
Learn all the basics of customer retention strategy on Amazon and dive into case studies from brand and agency leaders.
We’ll pack all the basics of customer retention and subscriptions into a 25-minute session delivered by industry experts and begin to uncover how you can unlock this valuable tool.
WUNDERMAN THOMPSON COMMERCE
AMAZON FOR CMOS
‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon
DTC brands are shifting ad and marketing dollars that were set aside for in-field marketing efforts to e-commerce.
Why some DTC brands’ Amazon strategies have changed
Many direct-to-consumer brands have long held off on selling through Amazon. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce.
As marketplaces compete with Amazon on shipping, sellers are shouldering the burden
As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don't fall behind. This week, Etsy became the latest marketplace to go all-in on free shipping, with an announcement that at the end of July, it will start ranking sellers who offer free shipping higher in search results
Amazon U: Advertising Beyond Search Recap: How to leverage your brand on the e-commerce giant
The latest Amazon U event, the first of three sessions, focused on advertising beyond search and how a brand's presence on the e-commerce platform could lead to even broader success.
Amazon U: Video Advertising Recap: Best practices for livestreaming and in-search videos
For Digiday+ members, most people think Amazon's advertising revolved predominantly around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here are the top insights.