DIGIDAY+ MEMBER EXCLUSIVES
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Media
Meta AI rolls out several enhancements across apps and websites with its newest Llama 3
Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.
Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.
Future of TV
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business
This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.
Media Buying
Indie agency group Meet The People to add True Independent Holdings to expand media offerings
Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.
How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions
Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.
Podcasts
Introducing Season 3 of The Return, a podcast about how to help middle management
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
Research
Digiday+ Research: Publishers take their focus off events as revenue dips
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.
Since the beginning of the year there have been several news stories and coordinated leaks on what beauty brands are looking for buyers. But despite the number of brands purportedly on the market, what companies would be interested in buying them?
Since the beginning of the year there have been several news stories and coordinated leaks on what beauty brands are looking for buyers. But despite the number of brands purportedly on the market, what companies would be interested in buying them?
Bonobos is now under pressure as its new parent company Express filed for Chapter 11 Bankruptcy on Monday. It underscores all the challenges Bonobos has gone through after being owned by Walmart, and now Express.
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OperationsHealthtech brand Oura launches in Target
Bonobos is now under pressure as its new parent company Express filed for Chapter 11 Bankruptcy on Monday. It underscores all the challenges Bonobos has gone through after being owned by Walmart, and now Express.