Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

Meta AI rolls out several enhancements across apps and websites with its newest Llama 3

Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.

Walmart rolls out a self-serve, supplier-driven insights connector

The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.

Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

The NBA’s star athletes are its greatest marketing asset.

Industry flirts with making the Possible conference a must-attend tentpole event

Can Beyond Ordinary Events establish the Miami-hosted POSSIBLE as a rival to Cannes, CES and Dmexco?

Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.

Indie agency group Meet The People to add True Independent Holdings to expand media offerings

Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.

How lack of motivation could be seen as a hindrance to solving programmatic fraud

Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs

VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions

Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.

Why Nylon is bringing back print

Introducing Season 3 of The Return, a podcast about how to help middle management

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Digiday+ Research: Publishers take their focus off events as revenue dips

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns