DIGIDAY+ MEMBER EXCLUSIVES
Spotify’s video podcast program draws praise from creators — and skepticism from networks
Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
WTF is ‘query fan-out’ in Google’s AI mode?
One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.”
Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.
The Guardian bets on unified programmatic ad selling as curation gains ground
The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.
Marketing
Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
At Cannes the ad industry comes to terms with its entertainment ambitions.
Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and why no one’s talking about the TikTok ban either.
Cannes Briefing: The Croisette class of the outpaced
While people are here to celebrate the work, they’re also here to figure out what’s actually working.
Future of TV
Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.
Media Buying
Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.
Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.
Disney adds Amazon to its DRAX partnership roster
The partnership means media buyers can use the industry’s third-largest DSP to buy on Disney’s real-time ad exchange.
Annual research reports
Podcasts
Research
More than half of layoffs in a recent survey were handled by email or phone call — meaning HR has largely digitized one of the most consequential moments in a person’s life.
More than half of layoffs in a recent survey were handled by email or phone call — meaning HR has largely digitized one of the most consequential moments in a person’s life.
Ten years after literary icon Joan Didion appeared in a Phoebe Philo-era Céline campaign, writers like Zadie Smith and Ottessa Moshfegh are getting their due in fashion.
Ten years after literary icon Joan Didion appeared in a Phoebe Philo-era Céline campaign, writers like Zadie Smith and Ottessa Moshfegh are getting their due in fashion.
Rebranding is a major rite of passage for many startups, but there’s an art and a science to getting it right. Modern Retail spoke with MoonBrew, Cleo and Coco and Full Circle about their experiences.
Rebranding is a major rite of passage for many startups, but there’s an art and a science to getting it right. Modern Retail spoke with MoonBrew, Cleo and Coco and Full Circle about their experiences.