Google keeps cookies in Chrome

The winners and losers of Google’s third-party cookie reversal

Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

Media

WTF is ‘query fan-out’ in Google’s AI mode?

One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.”

Arms coming from each side of the image wearing boxing gloves. the boxing gloves say 'ads'. This represents the battle/competition oif getting ads right. Contextual, attention and creative data help with ad relevance.

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.

The Guardian bets on unified programmatic ad selling as curation gains ground

The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.

Marketing

Cannes Briefing: As the line between brand and studio blurs, creators hold the pen

At Cannes the ad industry comes to terms with its entertainment ambitions.

Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy

Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and why no one’s talking about the TikTok ban either.

Cannes Briefing: The Croisette class of the outpaced

While people are here to celebrate the work, they’re also here to figure out what’s actually working. 

Future of TV

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.

An illustration of a red ruler standing upright next to stacks of coins increasing in height from right to left, symbolizing growth and measurement. The background is green with a simple, minimalist design.

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.

Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.

Media Buying

Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.

Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues

Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.

Disney adds Amazon to its DRAX partnership roster

The partnership means media buyers can use the industry’s third-largest DSP to buy on Disney’s real-time ad exchange.


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Fashion
Why authors are fashion’s next top models

Ten years after literary icon Joan Didion appeared in a Phoebe Philo-era Céline campaign, writers like Zadie Smith and Ottessa Moshfegh are getting their due in fashion. 

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Operations
The dos and don’ts of rebranding in 2025

Rebranding is a major rite of passage for many startups, but there’s an art and a science to getting it right. Modern Retail spoke with MoonBrew, Cleo and Coco and Full Circle about their experiences.